Every New Streaming Service Has ‘Plus’ in Its Name. That Could Be a Minus

Streaming services love pluses. Just take a look at the number of companies that have tacked the "+" sign onto the ends of their new OTT services. There's Apple, which in March announced Apple TV+, an ad-free subscription add-on to its digital media player Apple TV that will have original programming from stars like Oprah... Continue reading at 'AdWeek'

[ AdWeek | 2019-07-16 12:00:05 UTC ]

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‘Facebook is only half in’: Creators doubt Facebook’s commitment to original programming

Facebook wants shows, and publishers are happy to comply -- but question whether this is just another short-term "product test" for the company. The post ‘Facebook is only half in’: Creators doubt Facebook’s commitment to original programming appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-06-12 00:00:00 UTC ]
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Spotify agrees to pay millions for unmatched royalties

Spotify has come an agreement with NMPA (National Music Publishers Association) over unpaid royalties for music on the streaming service that didn't have copyright owner information. According to The Verge, the company will pay $21 million. Continue reading at Engadget

[ Engadget | 2016-03-18 00:00:00 UTC ]
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Why TV Is Still the Most Effective Advertising Medium

With competition from Netflix and a host of new digital video providers, the television industry has undergone seismic changes over the last five years. But one thing has remained constant: TV is still by far the most effective advertising medium. That's the finding of a new study Turner... Continue reading at AdWeek

[ AdWeek | 2015-06-09 00:00:00 UTC ]
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Packed Field Stokes Competition for Digital Ad Dollars

Over the next two weeks, some of the biggest Internet companies and publishers will showcase their original programming in an annual attempt to attract advertising dollars. The events, taking place in New York under the banner of the Digital Content ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-04-27 00:00:00 UTC ]
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Storia Moves to Streaming Model

With the September release of Storia School Edition, Scholastic will move its digital reading platform to a streaming service. Continue reading at Publishers Weekly