To control the fate of your business, resist the temptation to grow dependent on the many intermediaries who’d like to sit between you and your customers. Search the phrase “every company is a media company” and you’ll get a litany of articles and posts from social media influencers about how digital content creation skills are the key to generating revenue in the network age. Their argument is that you win purchase consideration by creating content that gets found by prospective customers through search or social media. But if you think about it more deeply, it becomes apparent that while content is critical, the technology we use to locate and consume content is the bigger, more sustainable play.Read Full Story Continue reading at 'Fast Company'
[ Fast Company | 2021-05-07 07:00:25 UTC ]
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LinkedIn’s latest eBook illuminates what thought leadership is and why your company needs a solid strategy in place. Among the crucial topics it covers is the difference between the three main types of thought leadership. It also offers real-world examples of companies that are building... Continue reading at Digiday
[ Digiday | 2015-08-07 00:00:00 UTC ]
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R.R. Donnelley announced this morning that it will split into three companies by the end of 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-04 00:00:00 UTC ]
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He has even turned up as a character in the Irish Times’s satire column Ireland’s major media tycoon, Denis O’Brien, is rarely out of the headlines (although he appears a little less often in newspapers owned by the publishing company in which he has a major interest).The weekend was a perfect... Continue reading at The Guardian
[ The Guardian | 2015-08-03 00:00:00 UTC ]
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Ben Freeman, organiser of London event, says: ‘Everyone realises the internet hasn’t killed the record industry or the publishing industry – just changed it’A fair celebrating the future of physical objects in media – from books and magazines to records and cassettes – will debut in London this... Continue reading at The Guardian
[ The Guardian | 2015-08-02 00:00:00 UTC ]
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Indian authorities executed a 53-year-old man early Thursday for his role in a deadly 1993 bombing rampage in Mumbai, news media reported. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-07-30 00:00:00 UTC ]
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Chad Post of Open Letter Books explains how leveraging social networks for media amplification is now a key to small press marketing success. The post Book Media Amplification is Key to Small Press Success appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-29 00:00:00 UTC ]
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Under the leadership of Dato, Karangkraf Media Group has become perhaps the most dominant book publisher and printer in Malaysia. The post Malaysia’s Karangkraf Media Group Does It All appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-28 00:00:00 UTC ]
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Today’s new breed of digital publishers is just not that into ad tech. Indeed, the much hyped cadre of venture-backed, Web-born, and millennially-inclined publishers — think Vox Media, Mic and Refinery29 &nd ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-07-28 00:00:00 UTC ]
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Forbes Media announced today the expansion of its native advertising efforts with BrandVoice "Special Features," which allows companies to publish branded digital content with the same tools as the editorial staff.This is the fourth BrandVoice feature created since the platform's debut in 2010.... Continue reading at Advertising Age
[ Advertising Age | 2015-07-28 00:00:00 UTC ]
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Its social audience growing, Bloomberg Media Group is selling a product that lets advertisers target its audience that comes from those platforms. It's a counterintuitive move, as social audiences tend to be less engaged than direct ones. For advertisers that want to reach a social audience,... Continue reading at Digiday
[ Digiday | 2015-07-27 00:00:00 UTC ]
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Fairfax and Warren Mundine have reached an out-of-court settlement over ‘inflammatory allegations’ Mundine says were made against himWarren Mundine says Fairfax Media will apologise to him over an article that claimed a company he had an interest in lobbied for an Indigenous body to drop... Continue reading at The Guardian
[ The Guardian | 2015-07-26 00:00:00 UTC ]
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How will FT’s Tett chief feature on Nikkei’s index, Andrew Gowers pours oil on troubled waters and BBC’s director general goes jogging in the dark• Gillian Tett is the FT’s US managing editor, the position Lionel Barber occupied before becoming editor 10 years ago. And last week’s Nikkei deal... Continue reading at The Guardian
[ The Guardian | 2015-07-26 00:00:00 UTC ]
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Amazon has reportedly blocked a person from reviewing an ebook because the company thinks that they are friends with the author. Imy Santiago attempted to post a review of an unnamed title several times, each time being told that it was in violation... Continue reading at Engadget
[ Engadget | 2015-07-24 00:00:00 UTC ]
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It may not prove easy to marry British and Japanese journalistic cultures. But in a global media world this deal makes senseThe Financial Times is one of the best newspapers in the world, not just in Britain. It is quick without being rash, accurate without leaden pedantry, thoughtful without... Continue reading at The Guardian
[ The Guardian | 2015-07-24 00:00:00 UTC ]
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Although total Amazon sales rose 20% in the second quarter of 2015, sales in the media group, where book and ebook sales are reported, fell 2.6%. The decline was due to foreign exchange fluctuations which dropped international media revenue. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-23 00:00:00 UTC ]
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Head of Zeus chief executive Amanda Ridout on the company’s ascent Publishing businesses born this side of the digital revolution tend to do things differently. Quick to publish and even quicker to grow, they play by a new set of rules. Clerkenwell publisher Head of Zeus fits this mould. Continue reading at The Bookseller
[ The Bookseller | 2015-07-16 00:00:00 UTC ]
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Last fall, things looked as bleak as they ever have when it became publicly known that the Tampa Bay Times, like so many newspapers around the country, was struggling financially. “If you are uncertain about your standing with the Ti ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-07-14 00:00:00 UTC ]
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Publisher merges brands to more closely align with its trade show. The post Why Informa Is Putting Events at the Center of Its Media Brands appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-07-10 00:00:00 UTC ]
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Books on the role of religion and spirituality in protecting the environment come from publishers across the faith spectrum. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-08 00:00:00 UTC ]
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Cambridge University Press is set to close its distribution company in Japan - United Publishers Services - and has put its staff into consultation. The publisher bought the 60-year-old Tokyo company, which distributes over 150 academic publishers in addition to CUP titles in 2007, and The... Continue reading at The Bookseller
[ The Bookseller | 2015-07-01 00:00:00 UTC ]
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