Etsy Holiday Campaign Answers Waldo’s Existential Dilemma

People love looking for Waldo - it's his whole raison d'etre. But how much do they really know the striped, bespectacled character? Waldo is the star of Etsy's holiday campaign, which delves into the mind of the children's book character that debuted in 1987. Agency Orchard Creative is behind the ads that aim to make... Continue reading at 'AdWeek'

[ AdWeek | 2024-11-01 13:00:00 UTC ]
News tagged with: #waldo - #existential dilemma #people love #bespectacled character #holiday campaign #book character #children's book

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Atwood and Taddeo campaigns win BMS awards

Campaigns for Margaret Atwood's The Testaments (Vintage) and Lisa Taddeo's Three Women (Bloomsbury) were among the winners at the Book Marketing Society Awards last night.  Continue reading at The Bookseller

[ The Bookseller | 2019-11-21 01:07:50 UTC ]
More news stories like this | News stories tagged with: #lisa taddeo #testaments vintage #margaret atwood


Employees Say Hearst is Running a Classic Union-Busting Campaign

Last Monday, staff at two dozen subsidiaries of the Hearst Magazines media conglomerate announced their intention to unionize with the Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-11-20 18:30:06 UTC ]
More news stories like this | News stories tagged with: #hearst


A new book for those who don’t want millions, but an answer to their questions

A.C. Grayling’s “The History of Philosophy” delves into the thinkers who explored who we are and what it all means. Continue reading at The Washington Post

[ The Washington Post | 2019-11-20 18:01:32 UTC ]
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Kohl’s calls on AI to help power through holiday season

Retailer is using AI to help with digital media bidding on Google as it strives to differentiate itself in the festive period; the brand is also running a new football-themed holiday spot from RGA. Continue reading at Advertising Age

[ Advertising Age | 2019-11-06 20:31:35 UTC ]
More news stories like this | News stories tagged with: #digital media #festive period #holiday season


CILIP pushes for library support in election campaign

CILIP, the Chartered Institute of Library and Information Professionals, is leading a campaign calling for politicians to make local libraries a big election issue. Continue reading at The Bookseller

[ The Bookseller | 2019-11-05 17:51:40 UTC ]
More news stories like this | News stories tagged with: #libraries #campaign calling #information professionals #chartered institute #library support


Phoebe Waller-Bridge set for rare public appearance as Sceptre unveils Fleabag campaign

Phoebe Waller-Bridge will make a rare public appearance to discuss Fleabag: The Scriptures as Sceptre unveils its ambitious marketing and publicity plans for the hotly tipped scripts. Continue reading at The Bookseller

[ The Bookseller | 2019-11-04 12:32:19 UTC ]
More news stories like this | News stories tagged with: #publicity plans #phoebe waller-bridge


21 of the Best Audible Books to Gift This Holiday Season

From the hugely popular to the lesser known, these are the best Audible books of 2019 that will make perfect audiobook gifts for anyone on your list. Continue reading at Book Riot

[ Book Riot | 2019-11-04 11:37:38 UTC ]
More news stories like this | News stories tagged with: #audiobook #hugely popular #holiday season


Bowden awarded honorary degree for Edinburgh literary campaigns

Ali Bowden, director of Edinburgh UNESCO City of Literature Trust, has been handed an honorary degree from Edinburgh Napier University. Continue reading at The Bookseller

[ The Bookseller | 2019-11-04 09:21:18 UTC ]
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Sceptre unveils Fleabag publicity campaign

9AM TUE EMBARGO Sceptre has unveiled its ambitious marketing and publicity plans for the hotly tipped "Fleabag" scripts including a rare public appearance of Phoebe Waller-Bridge at the Southbank Centre, a writer's bursary at Soho Theatre and the installation of a Fleabag Café. Continue reading at The Bookseller

[ The Bookseller | 2019-11-04 01:17:38 UTC ]
More news stories like this | News stories tagged with: #soho theatre #southbank centre #phoebe waller-bridge #publicity plans


Great School Libraries: A UK Campaign Promoting An Essential Service

Get involved in the Great School Libraries campaign to promote an essential service in UK schools. Continue reading at Book Riot

[ Book Riot | 2019-11-01 10:34:56 UTC ]
More news stories like this | News stories tagged with: #libraries #uk schools


HarperCollins partners with The Sun in free books for schools campaign

HarperCollins and newspaper The Sun have partnered up to hand out two million free books to school children across England, Wales and Northern Ireland.   Continue reading at The Bookseller

[ The Bookseller | 2019-10-31 18:36:19 UTC ]
More news stories like this | News stories tagged with: #free books #harpercollins #northern ireland #school children #harpercollins partners


MPs back PA campaign calling for end to VAT on e-books and audiobooks

Nearly 40 MPs have signed a letter calling for the Chancellor to remove VAT on e-books and audiobooks. Continue reading at The Bookseller

[ The Bookseller | 2019-10-21 10:27:19 UTC ]
More news stories like this | News stories tagged with: #letter calling #remove vat


Who split America? A journalist looks to his own for answers.

In the drive for profits, Matt Taibbi says, reporters are taking sides and stoking hate. Continue reading at The Washington Post

[ The Washington Post | 2019-10-18 14:19:00 UTC ]
More news stories like this | News stories tagged with: #taking sides


Two Roads lights up Glasgow for Billy Connolly campaign

Two Roads has lit up Glasgow with images of Billy Connolly to mark the launch of Tall Tales and Wee Stories. Continue reading at The Bookseller

[ The Bookseller | 2019-10-17 02:57:12 UTC ]
More news stories like this | News stories tagged with: #wee stories #tall tales #billy connolly


Disguised as a boy, the heroine of ‘Curious Toys’ finds freedom — and answers

Elizabeth Hand’s novel is both a mystery and a fascinating exploration of gender. Continue reading at The Washington Post

[ The Washington Post | 2019-10-15 13:00:00 UTC ]
More news stories like this | News stories tagged with: #fascinating exploration #elizabeth hand


Holiday Gift Guide 2019: Audio

For those on your gift list who enjoy listening to great books, here are five narrated by top stars of stage and screen. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-04 04:00:00 UTC ]
More news stories like this | News stories tagged with: #great books #gift list


What recession? Holiday sales expected to rise amid boost in ad spend

Shoppers appear unfazed by a potential recession, tariff uncertainty and an impeachment inquiry in Washington. The National Retail Federation, which released its annual holiday sales forecast Thursday, says retail sales will increase between 3.8 percent and 4.2 percent during the last two months... Continue reading at Advertising Age

[ Advertising Age | 2019-10-03 19:49:51 UTC ]
More news stories like this | News stories tagged with: #digital media #physical stores #consumer confidence #direct impact #cyber monday


The censor and the pen: investigating the stark dilemma for booksellers

With studies showing the general public increasingly favours the censorship of potentially offensive material, one bookseller reveals how it can be a catch-22. Continue reading at The Bookseller

[ The Bookseller | 2019-09-26 07:13:24 UTC ]
More news stories like this | News stories tagged with: #bookseller #bookseller reveals


Huge tour for Nadiya Hussain memoir as Headline unveils 'unmissable' campaign

Headline has announced an “unmissable” campaign for Nadiya Hussain’s first memoir Finding My Voice, including a huge national theatre tour. Continue reading at The Bookseller

[ The Bookseller | 2019-09-23 13:51:40 UTC ]
More news stories like this | News stories tagged with: #memoir #nadiya hussain


David Cameron publication day: Former PM hits campaign trail as HarperCollins hails pre-order success

David Cameron marked publication day of his autobiography today with a flurry of high profile interviews as HarperCollins hails the success of his memoir.  Continue reading at The Bookseller

[ The Bookseller | 2019-09-18 16:43:56 UTC ]
More news stories like this | News stories tagged with: #harpercollins