Elle boosts magazine subscriptions with Twitter

Elle, the fashion and beauty brand published by Hearst Magazines UK, has doubled its magazine subscriptions after its first live digital streaming of a cover shoot via Twitter. Continue reading at 'Media Week'

[ Media Week | 2012-03-30 00:00:00 UTC ]
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City and Regional Magazines’ “Darkest Hour” at Retail

Regional pubs need to be visible in the marketplace, but declining margins make it difficult to justify retailers' fees. The post City and Regional Magazines’ “Darkest Hour” at Retail appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post city #regional magazines #darkest hour


It’s All About Data: How Magazine Media Wins the Digital Advertising Challenge

In an ever-competitive landscape, user IDs and cross-platform tracking are the true measures of your brand’s worth. The post It’s All About Data: How Magazine Media Wins the Digital Advertising Challenge appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-01-16 00:00:00 UTC ]
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How Investopedia shifted to subscription revenue with video courses

The IAC-owned finance information publisher is betting big on a commerce- and subscription-focused Academy product, which has turned Facebook into an ally. The post How Investopedia shifted to subscription revenue with video courses appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #subscription revenue #betting big


3 Predictions for Magazine Media in the Year Ahead

Will this be the year magazine media turns itself around, or should we expect more doom and gloom? The post 3 Predictions for Magazine Media in the Year Ahead appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-01-11 00:00:00 UTC ]
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New Year, New Deal: Cengage Learning Rolls Out Its Unlimited Subscription

Cengage Unlimited textbook subscription service launches later this year, giving students full access to all of Cengage digital content for the cost of $119 per semester The post New Year, New Deal: Cengage Learning Rolls Out Its Unlimited Subscription appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-01-09 00:00:00 UTC ]
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Government announces 'hubs' to boost children's literacy

The government will establish 35 country-wide “English hubs” to boost children’s literacy as part of a £5.7m investment. Continue reading at The Bookseller

[ The Bookseller | 2018-01-09 00:00:00 UTC ]
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Death of magazines 'overplayed' as titles bid to fight Facebook effect

Despite a torrid year, leading media agency says UK consumer magazine market has been ‘seriously undervalued’ by marketersThe death of magazines has been overplayed, according to a leading media agency, despite a torrid year that has featured the British title Glamour ending its monthly print... Continue reading at The Guardian

[ The Guardian | 2017-12-25 00:00:00 UTC ]
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Internet giants such as Facebook and Twitter must be made accountable for content they publish | Letters

Ian Bartlett says the ruling that Uber is a transport company not a digital service could also change the way we view other digital giants; and Derek Wyatt suggests a post-Brexit Britain could create a Global Digital Foundation to address these issuesUber is officially a transport company and... Continue reading at The Guardian

[ The Guardian | 2017-12-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #british council #soft power #foreign policy


The Good Agency wins major grant to boost diversity in publishing

The £580,000 Arts Council England funding will support new initiative to find and develop black and minority ethnic, disabled and LGBTQ writersA new literary agency, which aims to discover “the next generation of diverse writers” and “blow open the pipeline” for them, is being launched by the... Continue reading at The Guardian

[ The Guardian | 2017-12-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #good immigrant #nikesh shukla #good agency #literary agent #julia kingsford #working class #literary landscape


Magazine Media’s Year in Review: A Series of Interesting Choices

From Playboy to Vanity Fair, several key decisions made this year will have profound repercussions in the years ahead—for better or worse. The post Magazine Media’s Year in Review: A Series of Interesting Choices appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-12-21 00:00:00 UTC ]
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AARP Overtakes People As America’s Most-Read Print Magazine, Per MRI Data

At an estimated 38.3 million readers, the bimonthly edged out People, Better Homes and Gardens, and Nat Geo. The post AARP Overtakes People As America’s Most-Read Print Magazine, Per MRI Data appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-12-20 00:00:00 UTC ]
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Time Inc. Sells Golf Magazine: Report | Industry Notes

Another magazine faces a freelancer crisis, how driverless cars could affect media consumption, and more... The post Time Inc. Sells Golf Magazine: Report | Industry Notes appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-12-15 00:00:00 UTC ]
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Sandow Acquires Stake in Galerie Magazine

The art and design title will become a joint venture between Adam Sandow and its founders, Hudson News moguls Lisa and James Cohen. The post Sandow Acquires Stake in Galerie Magazine appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-12-13 00:00:00 UTC ]
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Editors’ Picks: Our Favorite Magazine Stories of 2017

As the year comes to a close, top editors weigh in on the magazine articles that moved them the most. The post Editors’ Picks: Our Favorite Magazine Stories of 2017 appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine articles


Cengage launching unlimited subscription service in US

Cengage is to launch Cengage Unlimited, a subscription service enabling students to access its entire digital portfolio for one set price, in the US. Continue reading at The Bookseller

[ The Bookseller | 2017-12-06 00:00:00 UTC ]
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Aging With Grace: AARP The Magazine Keeps It Vibrant

Bob Love, editor-in-chief of America's most widely circulated print magazine, on defying stereotypes and growing a 60-year-old brand. The post Aging With Grace: AARP The Magazine Keeps It Vibrant appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-12-06 00:00:00 UTC ]
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How the Kremlin Tried to Pose as American News Sites on Twitter

The Kremlin-backed Russian Internet Research Agency operated dozens of Twitter accounts masquerading as local American news sources that collectively garnered more than half-a-million followers. More than 100 news outlets also published stories containing those handles in the run-up to the... Continue reading at Advertising Age

[ Advertising Age | 2017-12-05 00:00:00 UTC ]
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On-Brand, Off-Page: Magazine Brands Aim to Build Social Communities

Both Domino and Seventeen look beyond their pages to interact with audiences. The post On-Brand, Off-Page: Magazine Brands Aim to Build Social Communities appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-12-05 00:00:00 UTC ]
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Ad Age's Magazines of the Year 2017: See All the Winners

When we started working on the annual Ad Age Magazines of the Year package in the fall, there were six large magazine publishers: American Media Inc., Cond Nast, Hearst, Meredith, Rodale and Time Inc.Soononce Hearst finalizes its acquisition of Rodale, and Meredith swallows Time Inc.there will... Continue reading at Advertising Age

[ Advertising Age | 2017-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #public consumption #biggest players #wenner media


Time Inc. and Meredith Merger Raises Important Questions for Magazine Media

Does a changing industry paradigm mean opportunity or peril for publishers? The post Time Inc. and Meredith Merger Raises Important Questions for Magazine Media appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post time #magazine media