Annabelle Wright has been promoted to campaigns manager at ed public relations, while Megan Denholm has joined the company as publicity assistant. Continue reading at 'The Bookseller'
[ The Bookseller | 2019-07-01 17:48:38 UTC ]
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Jo Rose, marketing manager at HarperCollins, has been promoted to the newly-created role of Mills & Boon brand director in anticipation of the brand's future growth. Continue reading at The Bookseller
[ The Bookseller | 2017-01-05 00:00:00 UTC ]
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The Yale Publishing Course has partnered with the Yale School of Management for its next installment, to be held this July 23-28. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-04 00:00:00 UTC ]
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On Facebook, Instant Articles has largely been the domain of traditional publishers using them to distribute their journalism. Last week, in the latest example of the blurring of lines between brand and publisher, TBS began using them to promote one of its shows. To drum up excitement for the... Continue reading at Digiday
[ Digiday | 2016-12-20 00:00:00 UTC ]
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HarperCollins, which launched its daily Facebook Live programming in June and has since reached nearly10 million viewers, kicked off its holiday programming last week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-20 00:00:00 UTC ]
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'Word gets around quickly when products disappoint.' That and other cautions led a special programming sequence at London's FutureBook Conference this month. The post Sector Spotlight: Three Expert Observations on Ed-Tech in the UK appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-12-16 00:00:00 UTC ]
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A book warning about the dangers of Brexit is to be sent to all 650 MPs after the public backed an impromptu fundraising campaign set up by a reader. Continue reading at The Bookseller
[ The Bookseller | 2016-12-15 00:00:00 UTC ]
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Flipboard has launched another native ad unit that lets brands promote multiple pieces of branded content or traditional advertising simultaneously in a carousel. The format, which the mobile magazine is calling "Promoted Roundup," shows a main image that when clicked brings up a full story... Continue reading at AdWeek
[ AdWeek | 2016-12-09 00:00:00 UTC ]
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Andy McNab has won the inaugural Ruth Rendell Award for the author who has done the most to champion literacy. Continue reading at The Bookseller
[ The Bookseller | 2016-12-07 00:00:00 UTC ]
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"Significant pressure" on school budgets is likely to have a knock-on effect on ed tech, trade association British Educational Suppliers Association (BESA) has warned, after its research on the impact of budgetary constraints showed it will lead to a downgrading of ICT investments in 2016-17. Continue reading at The Bookseller
[ The Bookseller | 2016-12-03 00:00:00 UTC ]
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R.J. Julia Booksellers has reached an agreement with Wesleyan University to manage the school’s new bookstore when it opens late next spring in downtown Middletown, Wesleyan’s hometown in Connecticut. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-01 00:00:00 UTC ]
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Macmillan Children's Books (MCB) is launching a campaign, including new publishing and a partnership with London Zoo, to mark 2017 being the 35th anniversary of Rod Campbell’s Dear Zoo. Continue reading at The Bookseller
[ The Bookseller | 2016-11-29 00:00:00 UTC ]
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Transworld's publishing director for commercial fiction Sarah Adams and editorial director Frankie Gray have been promoted. Continue reading at The Bookseller
[ The Bookseller | 2016-11-27 00:00:00 UTC ]
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International book taxation report indicates that Europe taxes its books at a much higher standard VAT rate than Asia does. The post IPA-FEP Global Report Promotes ‘Zero-Rating VAT’ on All Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-11-22 00:00:00 UTC ]
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Cornerstone has initiated countdown for the launch of astronaut Tim Peake's Hello, is this Planet Earth? on 17th November with a full roster of marketing and promotional activity. Continue reading at The Bookseller
[ The Bookseller | 2016-11-17 00:00:00 UTC ]
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Bella Pagan, senior commissioning editor at Pan Macmillan and Tor, has been promoted to editorial director at Pan Macmillan Fiction. Continue reading at The Bookseller
[ The Bookseller | 2016-11-16 00:00:00 UTC ]
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The American Library Association holds its third Sharjah conference for library professionals in the Arab world, cautiously worried at the US election news while pressing a transformative agenda. The post At Sharjah, a Trump-Wary ALA Promotes ‘Libraries Transform’ appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-11-14 00:00:00 UTC ]
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Über literary agent Ed Victor muses on his 40 years working in the book trade. Continue reading at The Bookseller
[ The Bookseller | 2016-11-11 00:00:00 UTC ]
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Perminder Mann on the two key areas the industry should work on to promote ethnic diversity. Continue reading at The Bookseller
[ The Bookseller | 2016-11-04 00:00:00 UTC ]
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Clothing brand Barbour is basing its Christmas campaign on Raymond Briggs’ The Snowman and The Snowdog, in a collaboration with Penguin Ventures. Continue reading at The Bookseller
[ The Bookseller | 2016-11-04 00:00:00 UTC ]
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Campaigns for Richard Dawkins, Max Porter and Chris Packham are among the winners of the Book Marketing Society awards for the May-August 2016 season. Continue reading at The Bookseller
[ The Bookseller | 2016-11-04 00:00:00 UTC ]
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