The rules of the game dictate that any effort to move into America’s large and lucrative education publishing industry must be swaddled in pieties, and the electronic textbook initiative announced by Apple last week was no exception. Apple, which is normally willing to state that customers will be willing to pay a premium for superior design, was reduced to platitudes about how “when you integrate photography, video, audio, interactive objects, and Keynote animations right into the page, the material becomes so much more immersive and compelling.” The real truth, of course, is that Apple’s getting into this market to make money, not because they “really believe that technology can make a profound difference in the way teachers teach and students learn.” If digital textbooks are a game-changer for education, what they’ll change is the dollars and cents, cutting prices in a market where high-school textbooks currently sell for over a $100 a pop. Continue reading at 'Slate'
[ Slate | 2012-01-24 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Fri, 06/05/2011 - 16:41 Blackwell's David Prescott is aiming to revolutionise the way the company sells textbooks and overhaul the bookseller's website in his first months as the chain's new m.d. read more Continue reading at The Bookseller
[ The Bookseller | 2011-05-06 00:00:00 UTC ]
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Time Inc, the owner of magazine publisher IPC, has agreed a deal with Apple that lets subscribers to its print magazines access their iPad editions for free, according to reports. Continue reading at Media Week
[ Media Week | 2011-05-03 00:00:00 UTC ]
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Reading reader Greg Jacobs is interested in putting books other than those available from the iBookstore on his iPad. He writes: Continue reading at PC World
[ PC World | 2011-04-11 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Thu, 24/03/2011 - 09:36 Sampling free content is inspiring customers to buy ebooks, with a fifth of UK readers citing it as the primary reason for purchase, according to new research. Surveys by Book Marketing Limited (BML) and Bowker Publishing... Continue reading at The Bookseller
[ The Bookseller | 2011-03-24 00:00:00 UTC ]
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