The rules of the game dictate that any effort to move into America’s large and lucrative education publishing industry must be swaddled in pieties, and the electronic textbook initiative announced by Apple last week was no exception. Apple, which is normally willing to state that customers will be willing to pay a premium for superior design, was reduced to platitudes about how “when you integrate photography, video, audio, interactive objects, and Keynote animations right into the page, the material becomes so much more immersive and compelling.” The real truth, of course, is that Apple’s getting into this market to make money, not because they “really believe that technology can make a profound difference in the way teachers teach and students learn.” If digital textbooks are a game-changer for education, what they’ll change is the dollars and cents, cutting prices in a market where high-school textbooks currently sell for over a $100 a pop. Continue reading at 'Slate'
[ Slate | 2012-01-24 00:00:00 UTC ]
Listen, I do a lot of yoga… book yoga, that is. You know, when you’re reading your Kindle in bed but you start aching so you twist and turn into various positions, trying to stay comfortable so you can keep devouring that crazy addictive story you just can’t put down? Well, I’m also... Continue reading at PC World
[ PC World | 2024-10-17 12:59:10 UTC ]
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Educational publisher’s move into non-fungible tokens is intended to claw back some of the income lost to secondhand salesTextbook publisher Pearson plans to profit from secondhand sales by turning its titles into non-fungible tokens (NFTs), its chief executive has said.Educational books are... Continue reading at The Guardian
[ The Guardian | 2022-08-02 15:37:17 UTC ]
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The advance of digital textbooks through lockdowns has meant a re-evaluation of the sector is long overdue, and it will require collaboration Continue reading at The Bookseller
[ The Bookseller | 2021-05-29 00:11:24 UTC ]
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Cambridge University Press has partnered with online library Perlego to offer students access to digital textbooks. Continue reading at The Bookseller
[ The Bookseller | 2020-04-23 23:04:36 UTC ]
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A study commissioned by Ingram finds that students delay or avoid purchasing expensive textbooks. Education publishers respond with digital textbooks. The post Education Publishers Push Digital Content as the New School Year Begins appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-13 00:00:00 UTC ]
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Northern & Shell puts 2015 losses down to cutting prices of Star and Express titles and significant investment in digital publishingRichard Desmond’s Northern & Shell fell to a £25m loss last year after embarking on costly tabloid price cuts and boosting investment in digital... Continue reading at The Guardian
[ The Guardian | 2016-04-29 00:00:00 UTC ]
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Facebook is lowering the price it costs advertisers to join Anthology, which matches brands and top publishers like Vice and Vox, which help create content for promotion in the news feed. Anthology had set the minimum advertising commitment at several million dollars, according to sources, but... Continue reading at Digiday
[ Digiday | 2016-01-18 00:00:00 UTC ]
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According to a new survey conducted by Hewlett Packard, 78% of college students prefer to use both print and digital textbooks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-08 00:00:00 UTC ]
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Mark Coker of Smashwords, which recently inked a major content deal with Scribd, weighs in on how the all-you-can-read model changes the way we read, how authors make creative choices, and how everyone gets paid.Is a "Netflix for ebooks" nearing viability? Yesterday, Smashwords, the largest... Continue reading at Fast Company
[ Fast Company | 2013-12-20 00:00:00 UTC ]
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It is widely acknowledged that the e-textbook market is yet to fulfill its promise and potential. Why do adoption levels remain so low? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-21 00:00:00 UTC ]
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