Upscale shelter magazine Dwell, which is moving its editorial operations to Manhattan from San Francisco, just launched an online store that offers fans a handpicked selection of furniture and other home (and office) goods. But rather than acting as a link between buyer and seller, like most magazine publishers getting into e-commerce, Dwell Media is selling merchandise directly to the public. Dwell Media President Michela O'Connor Abrams insists that the Dwell Store is more than a way to increase revenue in the face of declining print advertising. "The mission of the company is bringing good design to everyone," she said. This sort of curated e-commerce is becoming more popular—eBay, for one, is using "curators" to declutter its website and give it an edge against Amazon. Dwell Media's head of digital, Brandon Huff, said Dwell's strong relationship with its audience will give it a leg up. "I don't think you're going to see one of those larger companies nail it," he said. "Dwell is positioned to." Continue reading at 'Crains New York'
[ Crains New York | 2013-11-03 00:00:00 UTC ]
Magazine publishers have a tough choice: an exclusive, pricey deal with the wildly popular Apple conduit, or Googles open, less expensive and less trafficked vehicle. Continue reading at The New York Times
[ The New York Times | 2011-02-21 00:00:00 UTC ]
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