Kraft, Nike, Target and Walmart are trialing new video technology that makes ads interactive. In the case of Kraft, a 15-second clip comes with pop-up information on the brand and its products. As the video runs, a click over one of the frames pulls up a pastry recipe or product details for Miracle Whip. Fuisz Media, based in Santa Monica, Calif., just raised $2.1 million to develop the technology and recently struck testing deals with Kraft and the other previously mentioned brands. Interactive video is a growing segment in digital advertising along with video in general. Just yesterday, Facebook bought LiveRail, a platform that delivers digital video ads to publishers online and in apps. And Google recently launched a premium ad network for brands to buy digital video. In the U.S., digital video advertising will grow 42 percent this year, generating $6 billion, according to eMarketer. Fuisz Media attracted some high-profile media and advertising investors, including Metamorphic Ventures and Lerer Hippeau Ventures. Lerer just raised $62 million, and includes the father-son team of Ken and Ben Lerer, with a portfolio that includes BuzzFeed. Michael Lazerow of BuddyMedia and Ben Barokas of Admeld were among the investors, as well. Continue reading at 'AdWeek'
[ AdWeek | 2014-07-03 00:00:00 UTC ]
In what could be the biggest variation on crowdfunding, San Francisco Patreon has raised $2.1 million in funding for its subscription-based system. Patreon allows fans to pledge recurring payments to a creator rather than provide one-off support to a single project. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-24 00:00:00 UTC ]
More news stories like this
As they now become digital publishers, newspaper organizations have a glut of audience insight into what both readers want and advertisers want to know. “Newspapers … are among the most trusted brands for providing valuable a ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-02-06 00:00:00 UTC ]
More news stories like this
Revenues were up for Meredith's National Media Group in its fiscal year 2013 earnings report, as the company saw big returns from digital advertising and continued success with its S Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
More news stories like this
Amazon CEO Jeff Bezos took the stage at a large airplane hangar in Santa Monica, Calif., this morning and presented a dazzling, methodical, hourlong disquisition on the state of the technology business. He began by explaining why most of the iPad’s competitors have failed: “They’re gadgets,” he... Continue reading at Slate
[ Slate | 2012-09-07 00:00:00 UTC ]
More news stories like this
Magazine publishers have been criticized for being slow to meet advertisers’ demands for performance metrics, but Condé Nast is taking a step in that direction with an investment in Flite, a cloud-based platform that lets brands measure and adjust their ads in real time. Condé Nast has been a... Continue reading at AdWeek
[ AdWeek | 2012-08-20 00:00:00 UTC ]
More news stories like this
It was a chance chauffeur job, shuttling a bored author back to his hotel room, that got Dan Halpern into publishing. The author was Paul Bowles, it was the late 1960s, and Halpern agreed to take the writer on the long drive back to Santa Monica when Bowles tired of the party hed been thrown at... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-11-25 00:00:00 UTC ]
More news stories like this
Embattled media companies Yahoo and Gannett are getting even cozier. Facing revenue declines, the Internet giant and the countrys biggest newspaper publisher are hoping they can boost their bottom lines with an expanded local advertising partnership. The companies initially launched a tie-in... Continue reading at AdWeek
[ AdWeek | 2011-08-31 00:00:00 UTC ]
More news stories like this
After posting its first profit in decades in 2010, The Atlantic says it continues to see gains in 2011, with digital advertising up 42 percent and print advertising revenue up 9 percent in the second quarter, compared to the same period last year. Digital advertising is also up 23 percent for... Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-26 00:00:00 UTC ]
More news stories like this