Digital marketeers set for busy Christmas Day

Publishers are planning to up their marketing campaigns over the crucial festive period,... Continue reading at 'The Bookseller'

[ The Bookseller | 2011-12-16 00:00:00 UTC ]
News tagged with: #marketing campaigns

Other Publishing stories related to: 'Digital marketeers set for busy Christmas Day'


Children's publishers ready Christmas digital strategies

Children's publishers' digital Christmas strategies are already being unwrapped, with... Continue reading at The Bookseller

[ The Bookseller | 2012-12-17 00:00:00 UTC ]
More news stories like this |


Christmas digital consumer campaign from Random House

Random House UK has launched its first digital consumer campaign for Christmas on dedicated... Continue reading at The Bookseller

[ The Bookseller | 2012-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #random house


Indies sign up for digital Christmas

Twenty-two independent bookshops have signed up to stock Kobo’s e-reader range, with... Continue reading at The Bookseller

[ The Bookseller | 2012-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #indies sign #independent bookshops


Morris Publishing Creating New Digital Marketing Division

Morris Publishing Group is establishing a partnership with the local digital marketing team of magazine and newspaper publishing firm Hearst. Morris announced today that it reached an agreement with LocalEdge, a Hearst Media Services company, to re ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-09-26 00:00:00 UTC ]
More news stories like this |


First UK Nook Christmas could see digital 'step change'

Analysts have predicted that this Christmas could herald a "real step change" for... Continue reading at The Bookseller

[ The Bookseller | 2012-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #step change


Digital market 'not yet there' for illustrated

Illustrated publishers say the digital market is yet to take off for their businesses, with... Continue reading at The Bookseller

[ The Bookseller | 2012-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital market


B&N Nook digital business up 45%

Barnes & Noble has reported revenues for its Nook digital business for $933m for the full... Continue reading at The Bookseller

[ The Bookseller | 2012-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble


Design and marketing targeted at Creativity Day

Next Thursday will see the largest gathering of book marketing professionals this year as 170... Continue reading at The Bookseller

[ The Bookseller | 2012-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #largest gathering


Goldsmith Row Book Market set for Sunday launch

Booksellers including Foyles, Newham Books, Pages of Hackney and The Book Box will be among those... Continue reading at The Bookseller

[ The Bookseller | 2012-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book box


Top Digital Marketing Strategies

For businesses outside of publishing, creating a digital marketing strategy is a rather straightforward endeavor — use digital media to introduce and marry the supplier of the good or service with a consumer. For publishers, however, devi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-23 00:00:00 UTC ]
More news stories like this |


Bloomsbury sets up India business

Bloomsbury is setting up a new publishing business in India, with plans to develop Indian... Continue reading at The Bookseller

[ The Bookseller | 2012-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing business


W H Smith ‘won market share’ at Christmas

W H Smith says it increased its market share over the Christmas period, with retail analysts... Continue reading at The Bookseller

[ The Bookseller | 2012-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #christmas period #market share


Post-Christmas digital sales rocket

Publishers have reported ebook sales surging by up to 355% post-Christmas, as Nielsen BookScan... Continue reading at The Bookseller

[ The Bookseller | 2012-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen bookscan


YA market ripe for digital, say publishers

Children's publishers remain confident that the printed book will be the dominant format for... Continue reading at The Bookseller

[ The Bookseller | 2012-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #printed book


Printed book sales fall as Christmas digital sales rise

Physical book sales in the final week of the year totalled £22.5m — down 70% week on... Continue reading at The Bookseller

[ The Bookseller | 2012-01-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #final week


App download surge on Christmas Day

The number of apps downloaded on Google and Apple surged 125% worldwide to 242m on Christmas Day... Continue reading at The Bookseller

[ The Bookseller | 2011-12-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #christmas day


Christmas Day 'biggest ever' for Kindle

Amazon.com has said Christmas Day was the "biggest ever day for Kindle book downloads,... Continue reading at The Bookseller

[ The Bookseller | 2011-12-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #christmas day


HC Christmas Day downloads top 100,000

Over 100,000 HarperCollins UK ebooks were downloaded on Christmas Day, the publisher has... Continue reading at The Bookseller

[ The Bookseller | 2011-12-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #christmas day


S&S' Reidy: Digital could 'reshape international business'

E-books are expected to account for 17% of Simon & Schuster's total revenue in 2011,... Continue reading at The Bookseller

[ The Bookseller | 2011-12-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #simon schuster #total revenue


Big names set for bumper Christmas

Booksellers are relying on a handful of established names to boost sales this Christmas, with... Continue reading at The Bookseller

[ The Bookseller | 2011-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #established names #boost sales