Digital content platforms and streamers pitch new ad formats in short and long-form video on NewFronts day two

On IAB NewFronts day two, digital content platforms and streamers pitched new ad formats (with a focus on artificial intelligence and shoppable content) in short-form social video and longer-form TV shows and movies. Continue reading at 'Digiday'

[ Digiday | 2023-05-03 10:01:00 UTC ]

Other news stories related to: "Digital content platforms and streamers pitch new ad formats in short and long-form video on NewFronts day two"


Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company

Trusted Media Brands just recently acquired Jukin Media. Here's a look at what its strategy looks like — and what channels are set to expand first. The post Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-09-29 04:01:00 UTC ]
More news stories like this


ALA Working Group Calls for Change in the Library E-book Market

In a paper released this week, the American Library Association’s Joint Digital Content Working Group offered a frank assessment of the state of the library e-book market and the impact of the Covid-19 pandemic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-03 04:00:00 UTC ]
More news stories like this


Amazon Publishing, DPLA Ink Deal to Lend E-books in Libraries

The deal represents a major step forward for the digital library market. Not only is Amazon Publishing finally making its digital content available to libraries, the deal also gives libraries a range of models through which it can license the content. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-18 04:00:00 UTC ]
More news stories like this


Every company must be a tech company first and a media company second

To control the fate of your business, resist the temptation to grow dependent on the many intermediaries who’d like to sit between you and your customers. Search the phrase “every company is a media company” and you’ll get a litany of articles and posts from social media influencers about how... Continue reading at Fast Company

[ Fast Company | 2021-05-07 07:00:25 UTC ]
More news stories like this


Looking back on a year of the pandemic, and WPP’s recovery of sorts: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.  One year later Good morning! We have now been living with the threat of... Continue reading at Advertising Age

[ Advertising Age | 2021-03-12 11:00:00 UTC ]
More news stories like this


Maryland Legislature Passes Law Supporting Library Access to Digital Content

The Maryland legislature this week became the first to pass legislation that would ensure libraries can license digital content that is available to consumers. Similar legislation is pending in New York and Rhode Island. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-11 05:00:00 UTC ]
More news stories like this


Chicago company acquires San Mateo-based QuanticMind

Chicago-based Centro Inc., a maker of advertising software, is acquiring a San Mateo-based predictive advertising technology company.  Centro announced Wednesday that it is acquiring QuanticMind Inc. Its software uses artificial intelligence and machine learning to analyze data and provide... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2021-02-24 22:49:15 UTC ]
More news stories like this


This Ad Centered on Breastfeeding Is Both ‘Unapologetically Raw’ and Joyously Supportive

Tommee Tippee, the feeding and accessories brand for babies and new parents, has launched a new global campaign that aims to "demystify the complex realities of feeding." Created by agency Manifest, the campaign comprises a hero film and a digital content series. Titled "Spill the Milk," the... Continue reading at AdWeek

[ AdWeek | 2021-02-23 00:46:05 UTC ]
More news stories like this


New Nonprofit to Advocate for Digital Content in Libraries

Among the group's priorities will be to advocate for “less restrictive" e-book licenses and new digital licenses that would allow libraries to "own" digital works with the same associated rights as print materials. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-27 05:00:00 UTC ]
More news stories like this


Citi sticks with Justin Thomas and Twitter asks users to flag misinformation: Tuesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.  'Party in the U.S.A. '  Good morning! Remember last week when we reported... Continue reading at Advertising Age

[ Advertising Age | 2021-01-26 11:00:00 UTC ]
More news stories like this


Amazon Publishing in Talks to Offer E-books to Public Libraries

The potential deal would be a breakthrough moment in the library e-book market as Amazon currently does not make its digital content available to libraries. It would also be a major coup for the Digital Public Library of America's upstart e-book platform and its SimplyE library reading app. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-12-04 05:00:00 UTC ]
More news stories like this


Navigate360, a security-services company, buys Social Sentinel, a threat-detection company

Social Sentinel technology scans and analyzes digital content to identify potential safety and security threats, according to Richfield-based Navigate360. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-10-27 16:39:45 UTC ]
More news stories like this


Frisco social media network raises angel funding from Austin investor

A Frisco startup is looking to cut through the noise of other social media apps and give digital content creators a way to reach more fans. TUBBR, an invite-only social network, announced landing Angel Funding from Global Ascent Partners that it plans to use for its upcoming beta launch.... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-10-24 12:00:00 UTC ]
More news stories like this


How to rethink your digital diet and pull yourself out of a productivity slump

Placing boundaries on your screen time will help you get back to business after touching your technology too much. For some of us, social media and digital content have been our saving graces during the pandemic—a critical way to stay in the know, keep connected, and maintain relationships. But... Continue reading at Fast Company

[ Fast Company | 2020-10-07 08:00:20 UTC ]
More news stories like this


AI to benefit academic publishers the most, says PA report

A report compiled by the Publishers Association has found that one in six publishers think Artificial Intelligence will bring about "significant" change for the industry, with academic publishers set to benefit the most. Continue reading at The Bookseller

[ The Bookseller | 2020-10-06 21:50:35 UTC ]
More news stories like this


Publishing and AI

Publishing is a sector which many do not associate with investment in artificial intelligence. However, AI is already prevalent in many publishing businesses and all the signs show that this trend will continue. From content creation through to production, marketing and retail, AI is... Continue reading at The Bookseller

[ The Bookseller | 2020-10-06 20:14:00 UTC ]
More news stories like this


Media Organizations Want Better Payment Terms With Apple

Digital Content Network, a trade body representing many publishers, told CEO Tim Cook as much. Continue reading at Publishing Executive

[ Publishing Executive | 2020-09-16 15:15:03 UTC ]
More news stories like this


Media Organizations Want Better Payment Terms With Apple

Digital Content Network, a trade body representing many publishers, told CEO Tim Cook as much. Continue reading at Publishing Executive

[ Publishing Executive | 2020-09-03 21:40:05 UTC ]
More news stories like this


Media Organizations Want Better Payment Terms With Apple

Digital Content Network, a trade body representing many publishers, told CEO Tim Cook as much. Continue reading at Publishing Executive

[ Publishing Executive | 2020-09-02 17:42:58 UTC ]
More news stories like this


Bannon, Biden, the darkness, and the light

Early yesterday morning, Steve Bannon, the former head of Breitbart and the Trump campaign, was drinking coffee on the deck of a $35-million yacht off the coast of Connecticut—as populist rabble-rousers are wont to do—when federal agents came on board and arrested him. Bannon stands accused of... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-08-21 12:31:00 UTC ]
More news stories like this