Digital book buyers 'more realistic' over ebook prices

Written By: Philip Jones Publication Date: Thu, 03/03/2011 - 08:45 Half of all book buyers expect to pay less for ebooks, according to new research by Mintel, but those book readers who already own ebook devices have marginally more realistic expectations over price, suggesting that the transition of the big publishers to agency terms is helping to shift consumers' attitudes—albeit slowly. The survey also found that nearly half of readers (49%) said they would rather own and read actual books rather than ebooks, but the survey also found that almost one in ten book readers say they will buy fewer books in 2011 than in 2010. read more Continue reading at 'The Bookseller'

[ The Bookseller | 2011-03-02 00:00:00 UTC ]

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