Digital Advertising Growth Will Slow This Year, Magna Report Predicts

As digital media penetration reaches near-universal status, digital advertising revenues around the world, including in the U.S., are anticipated to slow by several percentage points compared to years past, according to Magna Global's newest advertising forecast. The report from IPG Mediabrands' intelligence arm, which forecasts advertising spend and trends across different platforms and sectors, predicted... Continue reading at 'AdWeek'

[ AdWeek | 2019-06-17 01:00:56 UTC ]
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Yale Publishing Course Aims to Expand Publishing’s International Scope, and Enhance Digital Monetization

Yale’s summer publishing course is entering its third year. The course offers publishing professionals an opportunity to learn industry strategies for expanding a brand’s scope and monetizing digital products. Continue reading at Folio Magazine

[ Folio Magazine | 2012-04-10 00:00:00 UTC ]
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The misunderstood 'digital native' has a two-minute attention span

There have been quite a few studies aimed at figuring out what makes the so-called "digital native" (i.e. children of the 90's who have had Web access and mobile technology their entire lives) tick. Most of them arrive at some disparaging conclusion or other: "Digital natives are slow to pick up... Continue reading at Betanews

[ Betanews | 2012-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital native #mobile technology #digital natives #nonverbal cues


Advertisers Recycle Print Ads For Tablets

With Conde Nast, Hearst and Meredith launching their own digital newsstand in the form of Next Issue Media, it’s clear that magazine publishers are counting on tablets for future growth. Forecasts predicting rapid tablet adoption abound. e ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-04-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #conde nast #digital newsstand #issue media #magazine publishers #future growth


New Reports Chart the Rise of E-books

Two new reports released in the past 10 days document the ebook market’s rapid growth in the U.S. and the U.K., and suggest that a significant global spike is close at hand. Among the major takeaways from the “Bowker Market Research Global eBook Monitor” or GeM, study, ebooks are beginning to... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook market #rapid growth #major takeaways #latest survey


Pew Report: E-reading on the rise

About a fifth of American adults have read an ebook in the past year, a figure likely helped along by the recent holiday surge in the sale of tablet and e-reader devices, according to a report from the Pew Internet and American Life Project. Continue reading at Baltimore Sun

[ Baltimore Sun | 2012-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pew report #american adults #e-reader devices #pew internet


Fewer new magazines, fewer closures this year

and Matthew Flamm - The magazine industry saw slightly fewer launches in the first quarter of 2012, compared to a year ago, but—on the positive side—there were many fewer closures, according to a survey released Monday by MediaFinder, the online database of U.S. and Canadian publications. Not... Continue reading at Crains New York

[ Crains New York | 2012-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #printing costs #top category #bloomberg pursuits #bloomsbury publishing #announcement monday #educational resources


E-book growth ‘reducing value’

The overall value of consumer book purchases has dropped 9% since 2008, according to the annual... Continue reading at The Bookseller

[ The Bookseller | 2012-03-29 00:00:00 UTC ]
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How Marvel's Digital Superpowers Won Over Brick-And-Mortar Retailers

Comic-book nerds are about to have it all. Beginning this month, all new Marvel releases are available digitally the same day they hit shelves. But the real feat is this: Comic-book stores will be on board with the change, too. That's because Marvel has spent years developing its strategy,... Continue reading at Fast Company

[ Fast Company | 2012-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #graphic novels #digital purchases #augmented reality


Marvel Offers Digital Extras for Comic Book Fans

Next month, Marvel Comics will release a new application to add content enhanced with augmented reality to some of its comic books. Continue reading at PC World

[ PC World | 2012-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marvel comics #augmented reality #comic books


AOP: Two Thirds of Online Publishers Plan to Grow Digital Roles

Two thirds of UK online publishers are planning to increase the number of digital roles "on the back of product growth expectations", the Association of Online Publishers reported today, compared to 55 per cent which saw growth in 2011. Acco ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-03-26 00:00:00 UTC ]
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SLA criticises Ofsted report

Organisations including the School Library Association (SLA), British Education Suppliers’... Continue reading at The Bookseller

[ The Bookseller | 2012-03-23 00:00:00 UTC ]
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"Major change" predicted for French ebook market

An advisory body to the French prime minister has predicted that ebooks are about to shake up... Continue reading at The Bookseller

[ The Bookseller | 2012-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #major change


MPA Event Panelists: Innovation on the Digital Newsstand Is Key

Imagine bundling your publication's content with that of your competitor's. That was one interesting theory explored at the MPA Digital: Swipe conference on tablets, e-readers and smartphones. Panelists speaking on the digital newsstand debated several best practices that publishers should be... Continue reading at Folio Magazine

[ Folio Magazine | 2012-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital newsstand #mpa digital


Johnston Press CEO Signals Move to 'Digital First'

The chief executive of Johnston Press (JP) has signalled that the local newspaper publisher will adopt a digital-first strategy. Speaking at the Guardian Changing Media Summit, Ashley Highfield, who took over as CEO in November, said "we will fl ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-03-22 00:00:00 UTC ]
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Four in ten shops to shut, Deloitte predicts

Four in ten shops will shut and property portfolios will reduce by 30-40% in the next five years... Continue reading at The Bookseller

[ The Bookseller | 2012-03-21 00:00:00 UTC ]
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At MPA Digital: Swipe, Publishers See Gains From Tablet Efforts

NEW YORK - Today’s MPA Digital: Swipe event brought the consumer magazine industry together to focus on what’s next in tablet editions. Continue reading at Folio Magazine

[ Folio Magazine | 2012-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mpa digital #tablet editions


New York Magazine Takes Home Digital Ellie for General Excellence

NEW YORK – Today’s MPA Digital: Swipe Conference closed with the National Magazine Awards for Digital Media 2012, presented by the American Society of Magazine Editors [ASME]. People managing editor and ASME president Larry Hackett and Lucy Danziger, editor-in-chief of SELF and ASME secretary,... Continue reading at Folio Magazine

[ Folio Magazine | 2012-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #general excellence #mpa digital #american society #lucy danziger


First BolognaRagazzi digital prize awarded

French publisher eToiles Editions, with an app that "breaks away from the page by page way... Continue reading at The Bookseller

[ The Bookseller | 2012-03-19 00:00:00 UTC ]
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Vintage acquires Bond licence, including digital rights

Vintage has acquired the licence to publish Ian Fleming's James Bond titles across all... Continue reading at The Bookseller

[ The Bookseller | 2012-03-16 00:00:00 UTC ]
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The New Press: 20 Years of Publishing ‘in the Public Interest’

Twenty years after it was founded by former Pantheon publisher Andre Schiffrin as a nonprofit publisher with a mission statement to publish “in the public interest,” the New Press is on something of a roll. The house has a new bestseller—Michelle Alexander’s The New Jim Crow—spacious offices in... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #twenty years #book publishing #public interest #mission statement #diverse selection