Digiday’s Oral History of Ad Tech podcast, episode 2, with Ari Paparo

There are few better placed to critique and narrate the history of the digital media landscape, never mind the sub-sector of ad tech, than Ari Paparo. Continue reading at 'Digiday'

[ Digiday | 2023-12-11 05:01:00 UTC ]
News tagged with: #oral history #ad tech #digital media

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Pre-Roll Video Ads a Leading Catalyst to Ad-Blocking Growth

A new Wells Fargo Securities report put ad blocking right alongside viewability as a top challenge facing the digital publishing ecosystem.The report asked whether ad blocking is an existential threat or "just a 'Europe thing'" and netted out somewhere in the middle: "We believe the rapid rise... Continue reading at Advertising Age

[ Advertising Age | 2015-03-13 00:00:00 UTC ]
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Native-Ad Slayer John Oliver Visits Native-Ad Seller Hearst and Explains His Hit Piece

Why did John Oliver devote 11 minutes of his HBO show "Last Week Tonight" to skewering the practice of native advertising?It was inspired by an interview he saw with Time Inc. CEO Joe Ripp, Mr. Oliver told an audience at Hearst Tower in New York on Tuesday. Mr. Oliver was struck by how easily... Continue reading at Advertising Age

[ Advertising Age | 2014-08-06 00:00:00 UTC ]
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When an ad is not an ad on Facebook

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[ Digiday | 2014-07-24 00:00:00 UTC ]
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Facebook Reveals Ad Plans For Instagram, While Twitter Says Vine Will Stay Ad-Free

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[ Advertising Age | 2013-10-04 00:00:00 UTC ]
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The Media Equation: 2 Platforms, With 2 Sets of Problems

Magazine publishers have a tough choice: an exclusive, pricey deal with the wildly popular Apple conduit, or Googles open, less expensive and less trafficked vehicle. Continue reading at The New York Times

[ The New York Times | 2011-02-21 00:00:00 UTC ]
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The Rundown: How Amazon is wooing publishers to bolster its $50 billion ad business

Enhancements to Amazon Publisher Cloud and debut of Signal IQ represent the triopolist’s latest adland overture. Continue reading at Digiday

[ Digiday | 2024-05-21 04:01:00 UTC ]
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2 top Penguin Random House editors leaving amid ongoing changes at publishing house

Two top editors at Penguin Random House are leaving as the country’s leading trading publisher continues to transform during a period of uncertain revenues and generational change Continue reading at ABC News

[ ABC News | 2024-05-21 00:54:12 UTC ]
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Amazon's Kindle Scribe dips back to an all-time low, plus the rest of this week's best tech deals

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This Times Square breastfeeding ad for lactation cookies was taken down, sparking a social media debate

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[ Fast Company | 2024-05-14 22:45:00 UTC ]
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Salesforce, TIME and Fortune Media are among this year’s Digiday Media Awards winners

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[ Digiday | 2024-05-14 18:30:00 UTC ]
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Lit Hub Daily: May 2, 2024

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[ The Guardian | 2024-04-26 15:49:38 UTC ]
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[ AdWeek | 2024-04-25 12:00:00 UTC ]
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