Digiday Digest: Scroll speed, buy buttons and vinyl’s staying power

Facebook says scroll speed counts, and it turns out millennials are quicker with their thumbs than Gen X. They'll register an ad 2.5 times faster. Twitter, meanwhile, is adding a buy button. It’ll show up in sponsored tweets and anywhere there’s a link to the product. So far, five companies representing millions of smaller brands have signed up. Business Insider, the clicky digital publisher, got acquired by German giant Axel Springer for $343 million. Vinyl surpassed ad-supported streaming music services in the first half of 2015, bringing in almost $60 million more, according to the RIAA. The post Digiday Digest: Scroll speed, buy buttons and vinyl’s staying power appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-10-02 00:00:00 UTC ]

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