Did Newsstand Sales Affect Time's Choice for Person of the Year?

Did Time magazine pick Pope Francis as its Person of the Year because he'll sell more magazines than Edward Snowden? That's what some media outlets and Twitter users suggested Wednesday after the new pontiff beat out Mr. Snowden for the recognition.Business Insider, for instance, wrote:"Snowden, who appears in only a handful of photographs, has been covered to death, and is unpopular with very many people, is not likely to improve newsstand sales, especially at a middle of the road publication like TIME. Pope Francis, on the other hand, has an ready-built audience of 1.2 billion Catholics around the world, with early indications are that his popularity even leading lapsed Catholics to return to the pews, and many more people who are happy to commemorate exciting developments in the Vatican. In the realpolitik world of modern magazine publishing, these are factors that can't be ignored." Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2013-12-12 00:00:00 UTC ]
News tagged with: #media outlets #business insider #pope francis

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