Debut author organises own £200k marketing campaign

A debut author has arranged a marketing and publicity campaign she estimates is worth £200,000 to support the release of her book, and which her agent said “must be unique for a first-time author”. Janet Kelly’s Dear Beneficiary, about an older woman who has a relationship with a Nigerian man and then gets scammed by an email she thinks has come from him, was released yesterday (19th March) by independent publisher Cutting Edge Press. Continue reading at 'The Bookseller'

[ The Bookseller | 2015-03-20 00:00:00 UTC ]
News tagged with: #debut author #publicity campaign #first-time author

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Hazel Henderson, environmental activist and futurist author, dies at 89

She spent decades campaigning for social change, fighting to limit air pollution in New York City and to rethink conventional yardsticks for economic development. Continue reading at The Washington Post

[ The Washington Post | 2022-05-23 23:59:08 UTC ]
More news stories like this | All news stories tagged with: #economic development #social change #environmental activist


Apple’s must-see iPhone privacy ad, and how brands have been scaling up influencer marketing: Datacenter Weekly

Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age

[ Advertising Age | 2022-05-20 17:50:22 UTC ]
More news stories like this | All news stories tagged with: #nielsen #macroeconomic news #nielsen alternatives #datacenter weekly


Jim Murphy, children’s author who humanized U.S. history, dies at 74

His books about the Great Chicago Fire and America’s first epidemic were Newbery Honor winners. Continue reading at The Washington Post

[ The Washington Post | 2022-05-19 22:43:48 UTC ]
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ABA to Debut Virtual Children's Conference

The American Booksellers Association is launching a Virtual Children’s Institute on July 13; the daylong digital event includes online education sessions, bookseller idea exchanges, and keynote speeches. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-19 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #american booksellers association #bookseller #keynote speeches


Larry Woiwode, author of acclaimed 1970s novel, dies at 80

His 1975 novel, "Beyond the Bedroom Wall," was considered among the best of its time. Continue reading at The Washington Post

[ The Washington Post | 2022-05-17 02:04:35 UTC ]
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Black Women, Black Voices: Debut Memoirists on Career and Publishing

PW, in partnership with Amazon Publishing, presents this panel— scheduled for May 25, 1:30–2:30 p.m. ET, and moderated by Regina Brooks, the founder and president of Serendipity Literary Agency—in which Cin Fabré, Bria Adimora Godley, Danielle Prescod, and Aomawa Shields discuss their... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-16 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #forthcoming books #corporate america #regina brooks #black voices #black women #amazon publishing


From the author of ‘The Flight Attendant,’ a gripping tale of survival

Chris Bohjalian’s latest novel ‘The Lioness’ takes readers on a posh African safari that turns terrifying. Continue reading at The Washington Post

[ The Washington Post | 2022-05-11 12:00:26 UTC ]
More news stories like this | All news stories tagged with: #takes readers #chris bohjalian #gripping tale #flight attendant


More than 25 Organizations Join ALA's 'Unite Against Book Bans' Campaign

“Our partners and supporters are critical in moving the needle to ultimately bring an end to book bans," said Deborah Caldwell-Stone, director of the ALA’s Office for Intellectual Freedom. “It’s time that policymakers understand the severity of this issue.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-11 04:00:00 UTC ]
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Senate Chaplain Barry Black Debuts a Book for Kids

ZonderKidz will publish U.S. Senate Chaplain Barry Black’s picture book, ‘A Prayer for Our Country: Words to Unite and Inspire Hope,’ on June 7. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-10 04:00:00 UTC ]
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11 Books by Filipino American Authors You Should Be Reading

The first time I read a book about a person who even minorly resembled me, I was 19 and teaching at a creative writing summer camp. My coworker Sophie Lee’s YA novel What Things Mean tells the story of a young Filipina girl named Olive who uses reading to cope with feelings of loneliness and... Continue reading at Electric Literature

[ Electric Literature | 2022-05-06 11:00:00 UTC ]
More news stories like this | All news stories tagged with: #ya novel #electric literature #reading appeared


Penguin Random House, Authors Guild on Book Bannings

As book-bannings sweep the United States, two campaigns from the industry demonstrate different styles and tones of response. The post Penguin Random House, Authors Guild on Book Bannings appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-05-06 00:17:19 UTC ]
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Authors Condemn Forthcoming OUP Title

A book by Australian academic Dr. Holly Lawford-Smith, 'Gender-Critical Feminism,' has led a group of authors to mount a campaign criticizing Oxford University Press's decision to publish a title they say encourages anti-trans rhetoric. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-05 04:00:00 UTC ]
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How a Debut Graphic Memoir Became the Most Banned Book in the Country

Maia Kobabe’s book “Gender Queer,” about coming out as nonbinary, landed the author at the center of a battle over which books belong in schools, and who gets to make that decision. Continue reading at The New York Times

[ The New York Times | 2022-05-01 23:54:03 UTC ]
More news stories like this | All news stories tagged with: #graphic memoir #banned book #books belong #maia kobabe


An author investigates the disappearance of an early movie luminary

Louis Le Prince, arguably the creator of the first motion picture, disappeared in 1890. What happened? Continue reading at The Washington Post

[ The Washington Post | 2022-04-27 11:00:43 UTC ]
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Longtime Publishing Marketing Executive Maryann Palumbo Dies at 75

Maryann Palumbo, who rose to become v-p and director of advertising, promotion, and publicity at New American Library, died April 3. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-27 04:00:00 UTC ]
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Marketing: A Social Media ‘Read-Along’ With HarperCollins

Today's release of Don Winslow's 'City on Fire' opens a social-media 'read-along' project for HarperCollins and Tandem Collective. The post Marketing: A Social Media ‘Read-Along’ With HarperCollins appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-26 19:29:53 UTC ]
More news stories like this | All news stories tagged with: #harpercollins #tandem collective #don winslow #post marketing


Roku opens up more advertising data for marketing mix modeling to better compete with traditional TV

Roku has struck deals with four marketing tech providers — Analytic Partners, Ipsos MMA, IRI and Nielsen — to provide data breaking down creative types, dayparts and ZIP code-level impressions. The post Roku opens up more advertising data for marketing mix modeling to better compete with... Continue reading at Digiday

[ Digiday | 2022-04-25 04:01:00 UTC ]
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Rolando Hinojosa-Smith, ‘dean of Chicano authors,’ dies at 93

His wry, understated novels turned the Lower Rio Grande Valley into an almost mythic setting for explorations of family, history and cultural identity. Continue reading at The Washington Post

[ The Washington Post | 2022-04-23 13:17:20 UTC ]
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How the Book Industry Turns Its Own Racism into a Marketable Product

The failure of progressive change in contemporary book publishing is so total that there is now a whole string of books about the failure of progressive change in contemporary book publishing, often backed enthusiastically by big corporate publishers, in an elaborate circuit of denial and... Continue reading at Literrary Hub

[ Literrary Hub | 2022-04-20 08:55:05 UTC ]
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United States Book Market: A First Quarter’s Glide and NPD’s Viewpoint

'Overall, the US book market is turning in a very strong performance by historic norms,' says NPD BookScan's Kristen McLean. The post United States Book Market: A First Quarter’s Glide and NPD’s Viewpoint appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-15 15:51:56 UTC ]
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