DeAgostini Publishing Tackles the U.S. Market

After a year of interviews and discussions, DeAgostini began a product test last year, and the company was encouraged enough by the results to launch a major presence in the U.S. beginning with a debut at BookExpo America (booth 2840) and building to a rollout of a full line next year. The company has hired Darren Deguire, formerly with Advance Publications, as general manager, and rented office space on Broadway just south of the Flatiron Building in New York City. The first products have been drawn from material originally published for other markets, but Franks said DeAgostini plans to develop titles that originate in the U.S. as soon as possible. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2012-05-18 00:00:00 UTC ]

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