Daily Mail and Guardian digital 'minnows', says News UK chief

Mike Darcey says relying on online ads as main revenue stream is risky in market containing rivals such as Google and FacebookNews UK chief executive Mike Darcey has called the Guardian and Daily Mail digital "minnows" – despite the publishers' boasting a combined monthly online readership of almost 300 million – in the latest round of the debate about finding a sustainable model for professional journalism.Darcey, who also criticised his rivals last month in a speech defending News UK's strategic decision to back the digital paywall model, offered a back-handed compliment about the Guardian's "digital first" strategy.Darcey argued that the open digital strategy – coupled with cover price rises – will hasten the demise of print editions."Chasing online advertising revenue at scale requires a deep, free online proposition and this in turn undermines the incentive for people to pay for print editions," said Darcey, speaking at the Digital Media Strategies conference on Wednesday. "The Guardian web proposition is so good I wonder why anyone continues to buy the Guardian edition in print at all. They must be very wealthy people."He added that aiming to rely on online advertising as the primary revenue stream was a dangerous strategy, putting newspaper publishers in direct competition with global giants such as Google and Facebook."When print is switched off, all you have is online advertising [and] online ad prices are low and are falling," he said. "If this is your only... Continue reading at 'The Guardian'

[ The Guardian | 2014-03-05 00:00:00 UTC ]
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‘The real Rupert’: News Corp global chief says idea that Murdoch influences elections is a ‘myth’

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[ The Guardian | 2021-10-22 04:46:20 UTC ]
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Alan Jones laments Daily Telegraph column dropped but remains in News Corp stable| The Weekly Beast

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[ The Guardian | 2021-07-30 04:08:30 UTC ]
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Wendy McMahon, Neeraj Khemlani Named Co-Chiefs of CBS News and CBS TV Studios

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S&S Children's to launch audiobook partnership with the Daily Mail

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[ The Bookseller | 2021-02-24 18:49:20 UTC ]
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Guardian Media Group hires new advertising chief

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Sky News, Hearst UK and RT are Digiday Media Awards Europe winners

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Daily Mail publisher to cut up to 100 jobs as revenues fall

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[ The Guardian | 2020-08-13 11:23:11 UTC ]
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Tribune closing 5 newsrooms including NY Daily News

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Most Australian News Corp small papers to go digital-only

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News Corp announces end of more than 100 Australian print newspapers in huge shift to digital

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News Corp Australia to Cut ‘Up to a Third of Workforce’ in Move Towards Digital-Only Publishing

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News Corp to cut hundreds of jobs in move towards digital-only publishing

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BuzzFeed News Has a New Editor in Chief

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The Need For Digital Content Grows, But Will It Be Enough to Save News Outlets?

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Deep cleaning at HarperCollins' News UK building as Times coronavirus case confirmed

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Guardian Media Group appoints new chief executive

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Arifa Akbar appointed as the Guardian’s chief theatre critic

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