Publishers are hopeful about the chance to finally turn their Facebook videos into a revenue stream, but creative challenges await them. Ads could bring a welcome source of revenue, but videos will have to be edited with breaks in mind. And most online video that's out there now isn't good enough to keep people watching through ads, said David Mendels, CEO of Brightcove. “Don’t assume that every 30-second cat video can sustain a midroll,” he said. “Consumers will rebel.” The post ‘Consumers will rebel’: Publishers face creative challenges with Facebook’s mid-roll video ads appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2017-01-13 00:00:00 UTC ]
News tagged with:
#revenue stream
#online video
#people watching
#cat video
Be focused, passionate, careful and imaginative, and don't compromise, Canongate m.d. and... Continue reading at The Bookseller
[ The Bookseller | 2014-03-04 00:00:00 UTC ]
More news stories like this |
A decade after beginning his successful Cherub series, best-selling children's author, Robert Muchamore, publishes his new book, Rock War. Continue reading at BBC News
[ BBC News | 2014-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#best-selling children
#robert muchamore
Signs from the UK Independent Publishers Guild conference signal a move toward bolder experiments with with content, DRM, and engagement to foster a brighter future. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-03-03 00:00:00 UTC ]
More news stories like this |
A legal battle is being fought over the will of the late newspaper publisher, Deirdre Romanes, that could affect the future of the titles she loved. Romanes, who was chief executive of the Dunfermline Press group, died in 2010 with an estate estimated, according to HoldTheFrontPage, at £4.6m.In... Continue reading at The Guardian
[ The Guardian | 2014-03-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#greenock telegraph
#trinity mirror
#reading chronicle
Storage expansion went out of fashion over the last two years. Fortunate, then, for those of us wanting to take our music / audio book / photo collection everywhere, that HTC's upgraded One will see a return to microSD storage on its flagship series.... Continue reading at Engadget
[ Engadget | 2014-03-03 00:00:00 UTC ]
More news stories like this |
George Lossius, one of the most visible advocates in urging publishers to embrace technology, will step down as chief executive of Publishing Technology plc “in the near future.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing technology
#george lossius
#urging publishers
#embrace technology
The Online Publisher’s Association (OPA) announced its incoming executive officers for the 2014-2016 term, including FT.com managing director Rob Grimshaw as chairman. Continue reading at Folio Magazine
[ Folio Magazine | 2014-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online publisher
#executive officers
Amazon-owned audiobook retailer Audible is lowering the royalty rates it pays authors who self-publish, and exclusively sell, their audiobooks through the website. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#self-published audiobooks
#royalty rates
Children's publishers Usborne Publishing and Nosy Crow won two awards each at tonight's (... Continue reading at The Bookseller
[ The Bookseller | 2014-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#nosy crow
In this speech, German author Christoph Hein examines the importance of literature and honors Metropolitan Books' publisher Sara Bershtel for her work in bringing German literature to the USA. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-02-28 00:00:00 UTC ]
More news stories like this |
A snapshot of STM publishing in India, which represents 84% of the publishing industry's profits in the country, from this February's GLOBALOCAL conference. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#20% growth
#stm publishing
#publishing industry
#globalocal conference
A bookseller, distributor, and publisher, gathered for another installment of PW's discussion series on the Future of Book Publishing to discuss the relevancy of publishing seasons. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book publishing
#discussion series
The Quarto Group has rebranded its publishing divisions, and announced what c.e.o. Marcus Leaver... Continue reading at The Bookseller
[ The Bookseller | 2014-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#quarto group
#publishing divisions
#marcus leaver
We look at what would the proposed introduction of fair use to Australian copyright law mean for publishers, and why is it attracting international attention. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-02-26 00:00:00 UTC ]
More news stories like this |
Facebook is allowing to Pages to tag one another, but brands and publishers need to judicious in how they use the new feature.The post Facebook rewards brands for tagging appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-02-26 00:00:00 UTC ]
More news stories like this |
Random House Business Books is to publish a book by former US Treasury Secretary Timothy Geithner... Continue reading at The Bookseller
[ The Bookseller | 2014-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#random house
Apple had no knowledge that publishers were engaged in a conspiracy in December 2009 or at any other point, the company said in its appeal against a district court ruling which found Apple and five major U.S. publishers had conspired to fix ebook prices.The district court’s findings show that... Continue reading at PC World
[ PC World | 2014-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#district court
#ebook pricing
#ebook versions
In Publishing Perspectives' Issues on the Ether, Porter Anderson asks #EtherIssue participants to focus on tools needed by entrepreneurial authors. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-02-25 00:00:00 UTC ]
More news stories like this |
Reports from the UK suggest that JK Rowling has committed to a seven-book series, although her American publisher says the story is 'without foundation.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#uk suggest
#jk rowling
#seven-book series
#american publisher
Despite the controversy surrounding its publication of "The Hindus: An Alternative History," Penguin Random House said it remains committed to publishing in India. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#indian publishing
#controversy surrounding
#alternative history