Condé Nast launches Amazon subscription service

Condé Nast and Amazon have struck a deal in which the online giant will begin managing print and digital subscriptions for Condé titles, the companies said on Tuesday.The program, called All Access, is meant to simplify the subscription process by sending potential subscribers from the magazines' websites to Amazon.com, where they log in to their Amazon accounts in order to subscribe.Amazon will handle the transactions and provide readers with immediate access to magazine content on Kindle Fire, iPad, Android tablets and phones. Condé Nast will continue to handle the delivery of print orders through the U.S. Postal Service, the company said.In handing over subscription-fulfillment to Amazon, Condé Nast is not giving up the valuable data it collects from subscribers, which is the person's name, email and home address. Meanwhile, Amazon gets the same information that it normally would from someone making a purchase on the site, a spokeswoman for the company said.It's the first time a magazine publisher has reached such a deal with Amazon and the first time Condé Nast has worked with a third-party to deliver print and digital subscriptions. Potential subscribers can continue to go directly to Condé Nast to manage their subscriptions, and the company said no lay-offs will result from the change.The partnership comes as many of Condé Nast's titles are turning in strong years in terms of ad pages. Vogue's September issue, for instance, is its third-largest ever. Still, the... Continue reading at 'Crains New York'

[ Crains New York | 2013-08-21 00:00:00 UTC ]
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