Conde Nast International’s digital chief: ‘You can’t win a race for reach’

"The race for reach is over," Conde Nast International digital chief Wolfgang Blau said at the Digiday Publishing Summit Europe in Nice, France, on Thursday. Instead the focus is back to basics: building a passionate audience around a topic and establishing deep connections to them. For Conde title Vogue, that means having many different international editions that have their own identities while at the same time developing common services, like a content-management system, that cater to each. The post Conde Nast International’s digital chief: ‘You can’t win a race for reach’ appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-10-27 00:00:00 UTC ]
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Barnes & Noble Digital Newsstand Passes 650,000 Periodical Downloads

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[ Folio Magazine | 2011-01-27 00:00:00 UTC ]
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[ Folio Magazine | 2011-01-26 00:00:00 UTC ]
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Poet on winning Costa Book prize

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[ BBC News | 2011-01-26 00:00:00 UTC ]
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Digital Soars, Print Improves For Meredith in Second Quarter

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