Glossy magazine publisher Conde Nast, which owns Vogue and Vanity Fair, is enlisting its editors to consult with advertisers and help them create articles and images.The move -- which comes with the rollout of 23 Stories by Conde Nast, a new department charged with creating content for brands -- is a sea change at Conde Nast. It has so far kept editors at arm's length from advertising content even as competitors like Hearst and Refinery29 have put editorial to work for brands.Last year, the company's former editorial director, Tom Wallace, drafted an internal document -- which one editor called a Magna Carta" -- about the company's approach to native ads. The document said neither editors nor magazine's logos can appear in native ads. It did not specifically prohibit editors from working in some capacity with advertisers. (Mr. Wallace left the company over the summer.) Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-01-27 00:00:00 UTC ]
News tagged with:
#sea change
#advertising content
#tom wallace
#editor called
#magna carta
#native ads
The new ad units, which are both video and interactive, require a minimum spend of $20,000. The post Conde Nast launches new ad program for performance marketers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-23 04:01:28 UTC ]
More news stories like this | News stories tagged with:
#ad units
Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here's the previous edition. Cover stars: Chip and Joanna Gaines, who rose to fame through their hit HGTV... Continue reading at Advertising Age
[ Advertising Age | 2019-05-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#advertising revenue
#musical theater
#current issue
#released today
It isn’t exactly a new strategy for digital publishers to position themselves as TV replacements during the NewFronts. But Condé Nast is making the most direct push so far to take on traditional during this week’s NewFronts, introducing new ad products that package its premium inventory, and a... Continue reading at Advertising Age
[ Advertising Age | 2019-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#popular series
#third-party measurement
#drucker mann
#company plans
Even as Snapchat Discover has become more crowded and other publishers like The New York Times have pulled their channels, Conde Nast is invested in Snap. The post Conde Nast now has 28 shows on Snapchat, with plans for more appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#snapchat discover
#conde nast
The former physicist has experience with building new businesses, paring down struggling ones and rallying troops. His new job will require all three. The post ‘The Cleaner’: Conde Nast’s new level-headed leader is a publishing newcomer appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#conde nast
Welcome to the latest edition of Ad Age Publisher's Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here's the previous edition. On April 22, publishing conglomerate Condé Nast—home of Vogue, The New Yorker,... Continue reading at Advertising Age
[ Advertising Age | 2019-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tangible sense
#hard times
#real deal
#anchor tenant
#great fanfare
#$2 billion
Bank of Montreal has signed a 15-year lease for six floors at 151 W. 42nd St., the Times Square skyscraper that used to house publishing company Conde Nast. The Canadian bank’s capital-markets... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2019-04-03 00:00:00 UTC ]
More news stories like this |
Cond Nast, once the most glamorous and moneyed player among the big magazine publishing houses, is acknowledging that it needs new leadershipand "outside" leadership at that.In a memo to staff this morning, Steve Newhouse and Jonathan Newhouse, scions of the Newhouse clan that controls the... Continue reading at Advertising Age
[ Advertising Age | 2018-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#international companies
#full potential
The U.S. publishing house is scrambling to erase $120 million in losses last year; its international arm could offer lessons in cost-savings. The post In a shift, Conde Nast integrates more of US and international arm appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#international arm
Facebook is giving brands assurances that their commercials will only run in a thoroughly vetted video environment as part of a new program that focuses on premium content. The new ad offering is also coming down in price since Facebook first started testing the program earlier this... Continue reading at Advertising Age
[ Advertising Age | 2018-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#premium content
#started testing
#video service
#reality show
#tv studios
#place ads
#buy ads
Katy Olson is joining Condé Nast as the editor of AD Pro, Architectural Digest's digital destination geared toward design professionals. Olson is currently the executive editor at Business of Home, where she runs the brand's website and contributes to its quarterly print edition. Earlier in her... Continue reading at Folio Magazine
[ Folio Magazine | 2018-09-27 00:00:00 UTC ]
More news stories like this |
The magazine publisher will be competing with entertainment conglomerates, consulting firms and ad agencies for new revenue. The post Conde Nast’s turnaround plan faces hurdles appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#conde nast
#magazine publisher
#ad agencies
The New York Times is out with a grim scoop from medialand this afternoon in a post headlined "Facing Losses, Cond Nast Plans to Put 3 Magazines Up for Sale." Oddly enough, you have to dive pretty deep into the story by Edmund Lee and Sapna Maheshwari to find out which three mags. So we... Continue reading at Advertising Age
[ Advertising Age | 2018-08-02 00:00:00 UTC ]
More news stories like this |
Penny Scott-Bayfield, current finance director of Conde Nast, will be joining the Bloomsbury board as group finance director. Continue reading at The Bookseller
[ The Bookseller | 2018-04-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#conde nast
#bloomsbury board
The departures come at a particularly challenging time for the embattled prestige magazine publisher. The post Conde Nast’s digital leadership ranks thin with recent exec departures appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#conde nast
#challenging time
The deal was an example of how publishers are leaning on each other to grow their share of the digital ad pie that’s increasingly going to the tech giants. The post Conde Nast is out of its sales partnership with NBCU and Vox Media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#conde nast
#sales partnership
#vox media
#tech giants
Fred Santarpia, Conde Nast's chief digital officer, discussed the publishing giant's paywall strategy, e-commerce plans and more. The post More paywalls are ‘highly likely’: A Digiday+ Slack town hall with Conde Nast’s Fred Santarpia appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#conde nast
#publishing giant
After more than a decade of visits to CES, the tech-focused publisher will help Vogue, Allure and Bon Appetit show off their tech-y sides to advertisers. The post Why Wired is hosting its Conde Nast sister brands at CES this year appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#year appeared
Photographer Terry Richardson, whose often risqu images have been featured in A-list fashion magazines as well as in ad campaigns for leading fashion brands, is under investigation by the New York Police Department, according to a report that appears in this morning's Daily News. The paper's... Continue reading at Advertising Age
[ Advertising Age | 2018-01-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sexual assault
#miley cyrus
#president obama
#telegraph reported
The platform said it's still committed to the fast-loading articles feature and is about to test new features to help publishers. The post With Facebook’s focus on video, publishers hear less about Instant Articles appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-06 00:00:00 UTC ]
More news stories like this |