Condé Nast is throwing down the gauntlet to cable TV and "dated DIY and renovation formats" of its popular programs, the company said ahead of an event celebrating the launch of Home/Made, its new network of home-focused content pulled from across many of its brands and targeting millennial homeowners. Tennis star Maria Sharapova joined several of the company's most influency editors for an upfronts-style series of talks positioning the new launch for advertisers, held high up on the 64th floor of One World Trade Center Tuesday morning. Jeff Barish, Condé Nast's chief industry officer—home, kicked off the program by highlighting the disconnect between linear cable networks like HGTV and the DIY Network, whose average viewer is in his or her 50's, and millennials, who represented the largest cohort of homebuyers in 2019 (37 percent, according to research from the National Association of Realtors). Many of the biggest names in TV—Giada De Laurentiis, the "Property Brothers," late night talk show hosts—Barish said, don't have the same inroads with younger viewers as the influencers to whom Condé's brands have unique access, such as Bon Appétit food editor-turned-streaming star Claire Saffitz, or the interview subjects featured in Vogue's "73 Questions," videos, which regularly generate millions of views on YouTube. "They are aware of Giada," Barish said, "but they fangirl over Claire." On a panel hosted by Nora Taylor, editor of Architectural Digest's millennial-focused... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-25 20:12:46 UTC ]
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Developing home-grown series at Simon and Schuster's children's division offers the publisher greater control over editorial, design, production and promotion. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-06-28 00:00:00 UTC ]
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Rupert Murdoch's media empire News Corp is in the process of being split into separate publishing and entertainment companies. Continue reading at BBC World
[ BBC World | 2013-06-28 00:00:00 UTC ]
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The future of book publishing is increasingly digital -- and increasingly tilted towards genre fiction. Continue reading at Wired
[ Wired | 2013-06-26 00:00:00 UTC ]
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German publishers will disappear from Google News on Aug. 1 unless they opt in to the service as Google seeks to comply with a new German law. But the publishers said on Monday that this is not good enough, they want a share in Google's revenue.The law will come into effect on Aug. 1 and gives... Continue reading at PC World
[ PC World | 2013-06-25 00:00:00 UTC ]
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Porter Anderson takes in the week's online debates on the belief that big publishers' power is diminished, ebook royalties, Amazon Worlds, pay for writers and more. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-06-25 00:00:00 UTC ]
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Since Google News began, publishers have complained that it scrapes their content and offers little in return, letting readers get vital parts of stories as short snippets. In late 2012, the site settled with Belgian publishers after a six-year-long ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-06-24 00:00:00 UTC ]
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Facebook Inc. FB -3.51% is aiming to become a newspaper for mobile devices. The social network has been quietly working on a service, internally called Reader, that displays content from Facebook users and publishers in a new visual format tail ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-06-24 00:00:00 UTC ]
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Despite its "Defend Your Net" campaign last year, Google was unable to fully put the brakes on changes to German copyright law that may mean it has to pay up for news excerpts it indexes. As a result, the company announced that unlike the other 60 countries where Google News operates by relying... Continue reading at Engadget
[ Engadget | 2013-06-22 00:00:00 UTC ]
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News Corp. (NWSA)’s publishing spinoff began trading today at a market value of about $9.1 billion, one-seventh the size of the entertainment side of the media empire, underscoring the business’s growth challenges. The &ldqu ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-06-20 00:00:00 UTC ]
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As print magazine and book publishers struggle to stay afloat, Not Safe For Work, a print magazine and news startup in Las Vegas, has raised $250,000 in seed funding from Base Ventures, VentureWire has learned. The company offers a monthly print ma ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-06-17 00:00:00 UTC ]
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The 2013 American Library Association Annual Conference and Exhibition will be held in the great city of Chicago, where the ALA is based. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-06-08 00:00:00 UTC ]
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The incoming boss of News Corporation's publishing business believes there are reasons to be optimistic about the print industry as its newspapers are reshaped for the digital age. Robert Thomson, who will head the 'new News Corp' once ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-06-06 00:00:00 UTC ]
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Granta is reprinting 60,000 copies of A M Homes' May We Be Forgiven after it scooped the... Continue reading at The Bookseller
[ The Bookseller | 2013-06-06 00:00:00 UTC ]
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The American novelist A M Homes has won the 2013 Women's Prize for Fiction for her... Continue reading at The Bookseller
[ The Bookseller | 2013-06-05 00:00:00 UTC ]
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News Corporation's board of directors has approved the plans to separate its cable and broadcasting networks from its troubled publishing businesses, paving the way for it to take place on 28 June. Continue reading at Media Week
[ Media Week | 2013-05-28 00:00:00 UTC ]
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News Corp announces it will officially split its publishing and entertainment businesses on 28 June, two years after the UK phone-hacking scandal involving the News of the World. Continue reading at BBC News
[ BBC News | 2013-05-24 00:00:00 UTC ]
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Condé Nast's is closing its Easy Living print edition, despite being the only paid-for glossy magazine from a major publisher to increase its circulation in the last six months of 2012. Continue reading at Media Week
[ Media Week | 2013-05-09 00:00:00 UTC ]
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This year's US Innovations Seminar of the International Association of STM Publishers focused on the impact of data mining, MOOCs and new author/researcher tools. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-07 00:00:00 UTC ]
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Condé Nast is taking its glossy, high-style images off the page and into the b-to-b marketplace. Continue reading at Folio Magazine
[ Folio Magazine | 2013-05-03 00:00:00 UTC ]
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A price war earlier this month between two of China’s biggest online booksellers has... Continue reading at The Bookseller
[ The Bookseller | 2013-04-29 00:00:00 UTC ]
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