NFT advocates often tout the technology's ability to grant the creator a cut of second-hand sales as one of its major attributes. Artists can earn from one of their digital creations years after first selling it. Others are looking at NFTs to earn a buck from the secondary market too, including the publishers of college textbooks.Pearson, which said in 2019 it would focus on digital textbook sales, wants a piece of the action. “In the analogue world, a Pearson textbook was resold up to seven times, and we would only participate in the first sale,” CEO Andy Bird told Bloomberg this week. “The move to digital helps diminish the secondary market, and technology like blockchain and NFTs allows us to participate in every sale of that particular item as it goes through its life."There's an obvious reason why students resell textbooks. They're expensive! Students often have to spend hundreds of dollars on required materials each semester — or even hundreds of dollars on a single textbook. Selling on a textbook when it's no longer needed just makes sense.Turning textbooks into NFTs and banking on the blockchain to track ownership of them (from “owner A to owner B to owner C,” as Bird put it) seems unnecessary, though. Digital rights management already exists and doesn't need to go anywhere near cryptocurrency. Pearson has a $15 per month subscription service for its textbooks as well.Bird could simply be bloviating about a zeitgeisty technology to try and keep Pearson's investors... Continue reading at 'Engadget'
[ Engadget | 2022-08-03 20:10:20 UTC ]
Pearson has created a new direct-to-consumer division, hiring senior talent from Warner Bros to help lead it. Continue reading at The Bookseller
[ The Bookseller | 2020-11-18 06:07:40 UTC ]
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Leaders from 2U, Global Citizen Year, Minerva, and Pearson reveal which elements of the higher-ed ecosystem are getting stronger and which are poised to collapse. For Fast Company’s Shape of Tomorrow series, we’re asking business leaders to share their inside perspective on how the COVID-19 era... Continue reading at Fast Company
[ Fast Company | 2020-10-27 07:00:15 UTC ]
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The Publishers Association and Pearson are to sit in on the Creative Industries Advisory Group, to assist in steering "ongoing and upcoming trade negotiations" in the UK. Continue reading at The Bookseller
[ The Bookseller | 2020-09-01 06:08:05 UTC ]
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Pearson has appointed Andy Bird, most recently president and chairman of Walt Disney International, to be Pearson's new chief executive. He will start on 19th October, subject to shareholder approval, with outgoing boss John Fallon remaining in the role until that date. Continue reading at The Bookseller
[ The Bookseller | 2020-08-24 08:02:27 UTC ]
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Pearson pulled its BTEC results last night (19th August), the evening before they were to be released, saying it is regrading them in line with GCSEs and A-Levels. Continue reading at The Bookseller
[ The Bookseller | 2020-08-20 00:37:53 UTC ]
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Pearson has reported revenue fell 17% in the first half of 2020 as the result of “significant disruption” caused by Covid-19. However, the company has said “things are improving”, citing better sales in June. Continue reading at The Bookseller
[ The Bookseller | 2020-07-24 08:05:58 UTC ]
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Publishers are divided on when staff should return to office buildings, with some back at their desks already but others—including Pearson and Taylor & Francis—planning to keep some staff at home until next year. Continue reading at The Bookseller
[ The Bookseller | 2020-07-19 14:53:46 UTC ]
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The biggest airport in Canada is eliminating 500 jobs because of the dramatic reduction in demand for air travel due to COVID-19. Continue reading at CBC
[ CBC | 2020-07-14 14:02:27 UTC ]
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Conservative Leader Andrew Scheer was seen at a departure gate at Toronto’s Pearson Airport today without a mask on — an apparent contravention of the rules that apply to travellers passing through the terminal. Continue reading at CBC
[ CBC | 2020-07-07 20:47:39 UTC ]
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The New York Times Magazine was the top winner at this year's National Magazine Awards (commonly referred to as the "Ellies"), which were held as a virtual ceremony Thursday evening after the annual gala, originally set for Brooklyn in mid-March, was canceled due to the COVID-19 pandemic. By... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-29 01:15:13 UTC ]
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The bosses of two Omnicom stablemates, Tammy Einav of Adam & Eve/DDB and Tim Pearson from OMD Group UK, have been working more closely since the virus crisis and have a blueprint for recovery. Continue reading at Media Week
[ Media Week | 2020-05-15 07:16:20 UTC ]
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Macmillan Children’s Books has appointed Egmont's Nicole Pearson and Little Tiger's Barry Timms to new publishing director roles in its expanding Preschool, Brands and Classics division. Continue reading at The Bookseller
[ The Bookseller | 2020-05-05 14:15:14 UTC ]
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Could the "wealth-conjuring machine" that is Canadian real estate grind to a halt after the COVID-19 crisis exposed its worst weaknesses? That's the concern many who watch a sector that makes up a bigger part of the Canadian economy than oil and... Continue reading at CBC
[ CBC | 2020-05-05 04:00:00 UTC ]
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Pearson has reported it will pay its final dividend for 2019 to investors and is not furloughing any staff, despite a 5% fall in global revenues for the first quarter as a result of Covid-19. Continue reading at The Bookseller
[ The Bookseller | 2020-04-23 16:58:47 UTC ]
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Long before Tinder, there was Jane Austen, warning your dates and their families that you looked nothing like your picture: in this instance, her subject was Mary Pearson, a portrait of whom has recently been discovered and acquired by Jane Austen’s House museum. Pearson, who likely inspired... Continue reading at Literrary Hub
[ Literrary Hub | 2020-04-07 15:55:45 UTC ]
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San Antonio-based TrueAbility, a skills assessment software company, has signed a multiyear agreement with Minneapolis-based Pearson VUE, enhancing the global testing company's ability to administer certification exams for clients that can accurately demonstrate a test taker's competencies and... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-04-04 13:27:17 UTC ]
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Pearson has warned its profits will be hit, and paused its share buyback, after the Covid-19 pandemic closed testing centres and saw US state assessments postponed or waived. Continue reading at The Bookseller
[ The Bookseller | 2020-03-22 23:25:19 UTC ]
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The 55th annual National Magazine Awards, originally set for Thursday, have been pushed to a to-be-determined date later in the Spring, the American Society of Magazine Editors said Monday. A mere three days before the event, the timing of the announcement—in which ASME cited the "near-certain... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-10 17:17:20 UTC ]
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After the massive blowback from its selection of American Dirt—a book about the migrant experience widely denounced for having very little connection to the migrant experience (or to Mexico, where the book is set)—it makes sense that Oprah’s Book Club would make future selections more... Continue reading at Literrary Hub
[ Literrary Hub | 2020-03-05 17:20:51 UTC ]
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Pearson’s 25% stake in Penguin Random House earned the company £65 million in operating profit in 2019. Pearson has sold its 25% share of PRH to Bertelsmann in a deal expected to generated net proceeds of $675 million when the transaction closes. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-21 05:00:00 UTC ]
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