College textbook maker Pearson eyes NFTs to claim a cut of second-hand sales

NFT advocates often tout the technology's ability to grant the creator a cut of second-hand sales as one of its major attributes. Artists can earn from one of their digital creations years after first selling it. Others are looking at NFTs to earn a buck from the secondary market too, including the publishers of college textbooks.Pearson, which said in 2019 it would focus on digital textbook sales, wants a piece of the action. “In the analogue world, a Pearson textbook was resold up to seven times, and we would only participate in the first sale,” CEO Andy Bird told Bloomberg this week. “The move to digital helps diminish the secondary market, and technology like blockchain and NFTs allows us to participate in every sale of that particular item as it goes through its life."There's an obvious reason why students resell textbooks. They're expensive! Students often have to spend hundreds of dollars on required materials each semester — or even hundreds of dollars on a single textbook. Selling on a textbook when it's no longer needed just makes sense.Turning textbooks into NFTs and banking on the blockchain to track ownership of them (from “owner A to owner B to owner C,” as Bird put it) seems unnecessary, though. Digital rights management already exists and doesn't need to go anywhere near cryptocurrency. Pearson has a $15 per month subscription service for its textbooks as well.Bird could simply be bloviating about a zeitgeisty technology to try and keep Pearson's investors... Continue reading at 'Engadget'

[ Engadget | 2022-08-03 20:10:20 UTC ]
News tagged with: #second-hand sales #nft advocates #major attributes #secondary market #analogue world #makes sense #pearson

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Barnes & Noble Digital Sales Quadruple, Retail Sales Decline

Bookseller and newsstand provider Barnes and Noble had a strong first quarter with its digital content, sales in that channel quadrupled. Though digital sales have had some tenacious growth, sales at retail decreased by more than $25.7 million or 3 percent. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-31 00:00:00 UTC ]
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The Back-End Tools Sales Teams Use to Manage, Monitor and Close the Integrated Sale

In the more simple days of selling, advertising sales executives dealt in print, closing deals on a monthly cycle. Now, as technology drives opportunities for publishers, sales execs are faced with an ever-growing portfolio of products and services to offer to clients. Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-14 00:00:00 UTC ]
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Export sales growth outstripping home sales

Written By: Charlotte Williams Publication Date: Thu, 24/02/2011 - 15:36 Scottish publishers have been encouraged to adopt a more global outlook as the UK economic climate continues to suffer, with figures presented by Book Marketing Limited highlighting the growing value of export sales.... Continue reading at The Bookseller

[ The Bookseller | 2011-02-24 00:00:00 UTC ]
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Kindle sales reaching 80% of physical sales, DBW told

Written By: Gayle Feldman Kindle sales of a book could be as much as 80% of its physical sales, Amazon's head of Kindle content told Digital Book World. Russ Grandinetti's speech, 'To Help Publishers Optimize E-book Sales', coincided with the launch of Kindle Singles on Amazon's Kindle store.... Continue reading at The Bookseller

[ The Bookseller | 2011-01-27 00:00:00 UTC ]
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PW Sales Rep of the Year 2024: Patricia Nelson

This year’s winner was nominated for the award an impressive eight times and praised for her encyclopedic knowledge, intelligence, curiosity, and diligence. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-19 04:00:00 UTC ]
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Multiple arrests, 19 charges laid in $22.5M Pearson gold heist

Peel police say a joint task force investigating a multimillion-dollar gold heist at Pearson airport last year has arrested multiple people, laid 19 related charges and interrupted a "large quantity of firearms" intended for import into Canada in connection with the case. Continue reading at CBC

[ CBC | 2024-04-17 11:01:09 UTC ]
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Sales Dropped at Comics Shops in 2023, ComicsPRO Survey Finds

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[ Publishers Weekly | 2024-04-17 04:00:00 UTC ]
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PW Sales Rep of the Year 2024 Finalist: Andrea Tetrick

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[ Publishers Weekly | 2024-04-17 04:00:00 UTC ]
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[ Publishers Weekly | 2024-04-16 04:00:00 UTC ]
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1 year after the Pearson heist, no arrests and no sign yet of all that gold and cash

A year ago, police revealed that a massive amount of gold and money had been stolen from a warehouse at Toronto's Pearson airport. Despite intensive investigative efforts, no arrests have been made and the valuable cargo is still unaccounted for. Continue reading at CBC

[ CBC | 2024-04-14 08:00:00 UTC ]
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[ Publishers Weekly | 2024-04-09 04:00:00 UTC ]
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