Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Coke’s giant review Coca-Cola is undertaking a massive agency review that puts every media and creative account up for grabs across the globe for its roughly 400 brands, as it looks to significantly reduce its roster. Ad Age’s E.J. Schultz writes that the review is one of the most significant of the year, involving around 4,000 agencies. These include Coke creative agencies such as Wieden+Kennedy (which created Coke’s global holiday ad), Anomaly and McCann, as well as UM, which has held Coke’s North American media account since 2015. The move comes as Coke’s business is under stress from the pandemic, with venues like sports stadiums and bars and restaurants shuttered. But Coke execs say this review is about more than cost-cutting; it also signifies an increasingly global approach to creative campaigns. This, writes Schultz, “means the company is likely to favor agencies that can also scale, or operate across multiple countries.” News of the review prompted condemnation from some in the industry, like Cindy Gallop, who tweeted: “This is the advertising industry's very own '2020, WTF?!!!!' This is also very bad news for a huge number of agencies - just before the holidays.”FTC threatens Facebook breakup The Federal Trade Commission finally delivered its... Continue reading at 'Advertising Age'
[ Advertising Age | 2020-12-10 10:59:27 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 06/06/2011 - 11:35 Bestselling author of the Call the Midwife trilogy Jennifer Worth has died following a short illness, Weidenfeld & Nicolson has announced. read more Continue reading at The Bookseller
[ The Bookseller | 2011-06-06 00:00:00 UTC ]
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Written By: Benedicte Page, Philip Stone and Lisa Campbell Publication Date: Fri, 03/06/2011 - 09:00 Retailers are enthusiastic about a "strong" autumn, with Jason Manford, James Corden, Jamie Oliver, Steve Coogan and Paul Gascoigne among the celebrities and chefs whose books make up the... Continue reading at The Bookseller
[ The Bookseller | 2011-06-03 00:00:00 UTC ]
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PW has a new Facebook page at www.facebook.com/pubweekly. We hope you'll come check us out over there, "like" us, and join the publishing business conversation in the interactive space that is Facebook. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-05-19 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 18/05/2011 - 09:55 Publishers appear to have got a reprieve in the Hargreaves Review into intellectual property with it recommending against imposing an American style 'Fair Use' defence for copyright exceptions. The report also suggested the... Continue reading at The Bookseller
[ The Bookseller | 2011-05-18 00:00:00 UTC ]
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Written By: Barbara Casassus Publication Date: Tue, 17/05/2011 - 08:18 French culture minister Frédéric Mitterrand yesterday (16th May) called for publishers to increase booksellers' pay for their qualitiative work and for new measures to help shore up the sector, the French trade weekly... Continue reading at The Bookseller
[ The Bookseller | 2011-05-17 00:00:00 UTC ]
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Perhaps youve probably heard: Facebook and Google are at war, and Facebooks not afraid to play dirty. Thursdays revelation that the social networking site hired PR firm Burston-Marsteller to plant a negative story about Googles privacy settings raises a number of questions. Like, Who at... Continue reading at AdWeek
[ AdWeek | 2011-05-13 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 12/05/2011 - 15:34 Random House UK's switch to the agency model this week could lead other publishers to follow suit, despite the Office of Fair Trading investigating ebook pricing. The publisher's switch on Tuesday meant it has around... Continue reading at The Bookseller
[ The Bookseller | 2011-05-12 00:00:00 UTC ]
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Written By: Graeme Neill and Charlotte Williams Publication Date: Tue, 10/05/2011 - 09:04 Random House has become the latest publisher to sign up to the agency terms with Apple, saying it wants to makes its ebooks available "to as many readers as possible". The move means that around 6,000... Continue reading at The Bookseller
[ The Bookseller | 2011-05-10 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Thu, 05/05/2011 - 15:40 Bertelsmann has acquired digital media agency Smashing Ideas, with the aim of beefing up Random House Inc's digital offerings. The terms of the acquisition were not made public. read more Continue reading at The Bookseller
[ The Bookseller | 2011-05-05 00:00:00 UTC ]
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Random House has acquired Smashing Ideas, a digital media agency, in an effort to strengthen its digital publishing side, the publisher said on Thursday. Continue reading at The New York Times
[ The New York Times | 2011-05-05 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Wed, 04/05/2011 - 09:15 Somerset and Gloucestershire county councils have been landed with a judicial review in the High Court over their plans to close over 20 libraries. Somerset County Council plans to withdraw funding for 11 libraries while... Continue reading at The Bookseller
[ The Bookseller | 2011-05-04 00:00:00 UTC ]
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In the first step of a two-phase launch, the long-awaited Los Angeles Review of Books has debuted its preview site at lareviewofbooks.org with essays and reviews by Ben Ehrenreich, Geoff Nicholson, Jane Smiley, Jefferson Hunter, and Richard Prince. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-19 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Sun, 10/04/2011 - 16:03 Enhanced ebooks are dead, discoverability is the most important issue facing ebook vendors, while pricing strategies should be measured against other digital content, not physical books. These were the key themes that emerged... Continue reading at The Bookseller
[ The Bookseller | 2011-04-10 00:00:00 UTC ]
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Written By: Barbara Casassus Publication Date: Tue, 29/03/2011 - 15:29 French culture minister Frédéric Mitterrand has called for the European Union to regulate ebook prices as soon as possible, and to introduce a reduced rate of VAT on all cultural goods and services, whether they are sold... Continue reading at The Bookseller
[ The Bookseller | 2011-03-29 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Mon, 28/03/2011 - 16:05 The Authors' Licensing and Collecting Society (ALCS) has welcomed a group of MPs' call for it to administer the Public Lending Right (PLR), amid uncertainty about its future. In a report issued by the Culture, Media and Sport... Continue reading at The Bookseller
[ The Bookseller | 2011-03-28 00:00:00 UTC ]
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Richard Desmond's shock plans to explore the sale his magazine portfolio, including OK! Magazine, is called Project Odyssey and was put together last year at the request of the multimillionaire's publishing company. Continue reading at Media Week
[ Media Week | 2011-03-28 00:00:00 UTC ]
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Google took a slap at Microsoft on Tuesday, saying the software giant's patent lawsuit against bookseller Barnes & Noble's Android-based e-reader stifles... Continue reading at PC World
[ PC World | 2011-03-22 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Tue, 15/03/2011 - 09:58 Price and range have been highlighted as the most important factors in buying habits of online book buyers, with recommendation and review less crucial. In a survey of 91,500 customers worldwide on the Book Depository's... Continue reading at The Bookseller
[ The Bookseller | 2011-03-15 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 01/03/2011 - 09:53 Random House UK has said it will continue to evaluate options for ebook pricing but will not follow its US business in adopting the agency model. A statement from Random House US issued overnight said agency would... Continue reading at The Bookseller
[ The Bookseller | 2011-03-01 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Fri, 11/02/2011 - 08:28 An open letter to culture secretary Jeremy Hunt and culture minister Ed Vaizey calling for a halt to library closures after the success of last weekend's protests has been signed by high-profile authors including Sarah... Continue reading at The Bookseller
[ The Bookseller | 2011-02-12 00:00:00 UTC ]
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