Mining magnate took over page two and three of the Australian for his grand scheme. Plus: News Corp journos forced to take leaveOn Friday the Australian published a double-page advertisement paid for by the mining magnate Clive Palmer, promoting his plan to fund 1m doses of the malaria drug hydroxychloroquine as a possible cure for Covid-19.The bright yellow ad took over pages two and three of the national broadsheet. The former politician had already placed Facebook ads touting his appearance on Sunrise, where he talked up his plan to launch a large-scale manufacturing plant for the drug. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2020-03-27 01:06:05 UTC ]
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Well known for his realistic YA novels that explore class and racial identity, Matt de la Peña became the first Hispanic author to receive the John Newbery Medal on Monday, and only the second author to win the Newbery for a picture book. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-12 00:00:00 UTC ]
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With the rise of ad blocking and fraud concerns, publishers continue to get ads in front of consumers. One startup called Free All Media thinks it may have found a business model that works around those blockers by plugging content directly into publishers' sites. The Hopatcong, N.J.-based... Continue reading at AdWeek
[ AdWeek | 2015-12-17 00:00:00 UTC ]
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For the longest time, marketers believed that bigger was better. Bigger ad formats, bigger ad sizes and bigger animations drove ever-larger and more intrusive ad design. That is, until ad blockers arrived on the scene. Now consumers are protesting and showing their dissatisfaction by using... Continue reading at Advertising Age
[ Advertising Age | 2015-10-22 00:00:00 UTC ]
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As the digital publishing industry wrestles with the rise of ad blocking, one popular notion is that native ads will be the answer to the industry’s ills. Even Yahoo Chief ExecutiveMarissa Mayer has championed native ads as havi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-06 00:00:00 UTC ]
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When Apple unveils its new iPhone and iOS 9 operating system this week, it could also drop a bomb on publishers, introducing ad-blocking technology that threatens to impact the revenue they make from smartphones. Ad blockers have been available on desktop browsers for years, but analysts say... Continue reading at AdWeek
[ AdWeek | 2015-09-08 00:00:00 UTC ]
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Revenue-hungry publishers have been cramming more high-impact ads onto their sites, but the growing spectre of ad blocking could be the nail in the coffin for some of those obnoxious units. Early data from Moat Ad Blocking Analytics suggests 10 to 15 percent of all premium publishers’ desktop ad... Continue reading at Digiday
[ Digiday | 2015-09-03 00:00:00 UTC ]
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A new Wells Fargo Securities report put ad blocking right alongside viewability as a top challenge facing the digital publishing ecosystem.The report asked whether ad blocking is an existential threat or "just a 'Europe thing'" and netted out somewhere in the middle: "We believe the rapid rise... Continue reading at Advertising Age
[ Advertising Age | 2015-03-13 00:00:00 UTC ]
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Why did John Oliver devote 11 minutes of his HBO show "Last Week Tonight" to skewering the practice of native advertising?It was inspired by an interview he saw with Time Inc. CEO Joe Ripp, Mr. Oliver told an audience at Hearst Tower in New York on Tuesday. Mr. Oliver was struck by how easily... Continue reading at Advertising Age
[ Advertising Age | 2014-08-06 00:00:00 UTC ]
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Publishers have been exploiting a Facebook loophole with their native ads, making them alluring ad buys in light of decreased Facebook reach for brands. The post When an ad is not an ad on Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-07-24 00:00:00 UTC ]
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Enhancements to Amazon Publisher Cloud and debut of Signal IQ represent the triopolist’s latest adland overture. Continue reading at Digiday
[ Digiday | 2024-05-21 04:01:00 UTC ]
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The Southern California Independent Bookstore Bestsellers list for Sunday, May 19, 2024, including hardcover and paperback fiction and nonfiction. Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-05-15 13:00:09 UTC ]
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Following its acquisition of Taunton Press in December, the enthusiast magazine publisher Active Interest Media has sold the Taunton Books imprint to Abrams. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-15 04:00:00 UTC ]
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The campaign, featuring pregnant and near-nude celebrity cookbook author Molly Baz, was deemed indecent by a billboard company ahead of Mother’s Day. In case you missed it, last week, Times Square was the home of a 45-foot billboard featuring an image of pregnant celebrity cookbook author Molly... Continue reading at Fast Company
[ Fast Company | 2024-05-14 22:45:00 UTC ]
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Audible is testing a cheaper subscription tier in Australia that sounds like an answer to Spotify’s audiobook push. Like the more expensive plan, the new Standard membership gives you one free title per month. But, similar to gaming services like PlayStation Plus, you lose access to the books... Continue reading at Engadget
[ Engadget | 2024-05-02 19:13:47 UTC ]
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When SPD (Small Press Distribution) announced its sudden and immediate closure at the end of March, hundreds of small and indie presses were not only caught off-guard but immediately thrown into existential limbo. Publishers and authors took to whatever platforms they had available to share... Continue reading at Literrary Hub
[ Literrary Hub | 2024-04-25 16:35:33 UTC ]
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Mayor Eric Adams announced a revised $111.6 billion budget plan on Wednesday that avoids new spending cuts and increases estimates of the city’s tax haul, reflecting his administration’s increasingly sunny view of New York’s finances. But the proposal rebuffs the City Council’s request to undo... Continue reading at Crains New York
[ Crains New York | 2024-04-24 16:53:57 UTC ]
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