Mining magnate took over page two and three of the Australian for his grand scheme. Plus: News Corp journos forced to take leaveOn Friday the Australian published a double-page advertisement paid for by the mining magnate Clive Palmer, promoting his plan to fund 1m doses of the malaria drug hydroxychloroquine as a possible cure for Covid-19.The bright yellow ad took over pages two and three of the national broadsheet. The former politician had already placed Facebook ads touting his appearance on Sunrise, where he talked up his plan to launch a large-scale manufacturing plant for the drug. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2020-03-27 01:06:05 UTC ]
News tagged with:
#national broadsheet
#news corp
Bloomberg published an eyebrow-raising report Thursday night about a draft proposal being prepared by the Trump administration that would subsidize the coal industry in part by invoking a Cold War-era law intended for use in national security emergencies: Continue reading at Slate
[ Slate | 2018-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#trump administration
Apple is acquiring Texture, a digital magazine servicedubbed by media industry observers as "Netflix for magazines"that lets users subscribe to more than 200 titles for $9.99 a month.Texture, offered via the app stores of Apple, Google and Amazon.com Inc., bolsters Apple's efforts in online... Continue reading at Advertising Age
[ Advertising Age | 2018-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#app stores
#online services
#vanity fair
#bloomberg businessweek
#meredith corp
After years of complaining about digital media fraud, brand safety and other problems, the Association of National Advertisers hopes to do something about it, starting a six-month pilot with what it hopes will be 35 marketers and more than $50 million in spending for 30 premium online... Continue reading at Advertising Age
[ Advertising Age | 2017-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#$50 million
#ad-tech companies
#ad inventory
#ad fraud
With eye-popping growth of 26.8% in 2016, Pan Macmillan usurped the Indie Alliance and staked its claim as a ‘Big Four’ publisher. Continue reading at The Bookseller
[ The Bookseller | 2017-01-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#indie alliance
Staff at the Herald enjoying roasting newspaper managers over the gender pay gap. Plus why did the ABC bury an award-winning Richard Flanagan documentary?Sydney Morning Herald journalists had a bit of fun for a good cause on Wednesday, holding a sausage sizzle outside their office at Pyrmont to... Continue reading at The Guardian
[ The Guardian | 2016-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#raise awareness
#female employees
Independent publisher The Emma Press has acquired English-language rights to two Latvian titles thanks to a grant from Latvia’s Ministry of Culture. Continue reading at The Bookseller
[ The Bookseller | 2016-11-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#independent publisher
#emma press
Broadcaster’s managing director has a horror week marred by mixed messages. Plus Fairfax’s CEO muses on the ‘trade between accuracy and speed’ in his papersIt’s been the worst week for Michelle Guthrie since she started as the ABC’s managing director in May. At Melbourne University’s New News... Continue reading at The Guardian
[ The Guardian | 2016-11-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#last-ditch attempt
#digital platforms
#popular show
#faux pas
#facebook messenger
In July, Google started offering native programmatic buying through its DoubleClick network with a pilot program that lets publishers make their so-called native advertising inventory available to brands. Brands can run multiple native campaigns by uploading all of the bits of the ad—including... Continue reading at AdWeek
[ AdWeek | 2016-11-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#native advertising
#native ads
#review process
As more money flows to advertising startups chasing virtual reality and brands start creating custom content, publishers want in on the VR craze, too. John Solomon, chief creative officer at Circa/Sinclair Broadcasting—the former exec from The Washington Times hired in December to revive the... Continue reading at AdWeek
[ AdWeek | 2016-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#moving forward
#long-term strategy
West Hollywood firm Engage:BDR Inc. uses its technology to place ads in front of half a billion people each month. But none of those ads appear on websites it owns. Though that's common for ad technology companies, Engage Chief Executive Ted Dhanik no longer sees that as a viable strategy. On... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-08-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#billion people
#viable strategy
Bath-based Parragon plans to “grow significantly” in the next five years, including boosting its business in the US, with a new American publishing team starting up next month. Continue reading at The Bookseller
[ The Bookseller | 2016-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#growth push
Axel Springer has agreed to buy market researcher eMarketer at an enterprise value of about $250 million as the German publisher continues its push into digital businesses and English-speaking markets.The German media group is paying $242 million for 93% of the shares in eMarketer, taking the... Continue reading at Advertising Age
[ Advertising Age | 2016-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#axel springer
#$250 million
#digital businesses
#english-speaking markets
#statement friday
#online news
#drive growth
The German publisher continues to focus on building its digital subscription business with $250m purchase of research companyAxel Springer has snapped up market research firm eMarketer in a $250m (£173m) deal as the German publisher continues to focus on building its digital subscription... Continue reading at The Guardian
[ The Guardian | 2016-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#business insider
#media group
With the SMH brand celebrating its 185th year, record readership figures and even a $27m profit, further cuts have provoked anger among Fairfax staff As the Sydney Morning Herald looks forward to its 185th birthday next month staff had been celebrating the fact that the masthead is the most... Continue reading at The Guardian
[ The Guardian | 2016-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#nearest competitor
#daily telegraph
#tough couple
#paul sheehan
#indefinite leave
Allen Lane has acquired an “extraordinary” new book on the Third Reich and drug use, which was published in Germany this month. Continue reading at The Bookseller
[ The Bookseller | 2015-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#allen lane
Earlier this month Google announced that video ads running on YouTube have a chance to be seen 91% of the time. That's great, and a lot better than the 46% of video ads that Google runs outside of YouTube that never have a chance to be seen. But advertisers would like to be able to check... Continue reading at Advertising Age
[ Advertising Age | 2015-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#check google
#ad viewability
#chief concern
#buying online
Two-thirds of the content that people post to Pinterest are originally from businesses, like product images from a retailer's site. But it hasn't been that easy for brands themselves to post that content, let alone pay to promote those organic posts as ads on Pinterest. Pinterest is now trying... Continue reading at Advertising Age
[ Advertising Age | 2015-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#phone calls
#social networks
#social accounts
Piatkus has acquired a book by musician Amanda Palmer based on her TED talk The Art of Asking.... Continue reading at The Bookseller
[ The Bookseller | 2014-09-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ted talk
The planned acquisition of Perseus, by Hachette Book Group and Ingram, is off. David Steinberger, CEO of Perseus, said that, despite much effort from all three parties, an agreement could not be be reached on "everything necessary" to close the deal. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#planned acquisition
#david steinberger
Agencies are pushing for transparency from publishers on all fronts, but viewability has by far become their most pressing priority. GroupM, the biggest digital media buyer in the U.S., announced it would shift its buying from open exchanges to private ones, in a push for greater transparency.... Continue reading at Digiday
[ Digiday | 2014-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#greater transparency
#major players
#sponsor content