A 90-second video features the voices of celebrities including Amy Poehler, Cameron Diaz, Sienna Miller and Jenny Slate while playing on the fact that they do not actually appear. The ads and video direct viewers to the Not There website, which houses the No Ceiling Full Participation report -- data related to women's rights such as compensation statistics and maternal mortality rates from the last 20 years. The site also encourages visitors to take part in some form or other, from "making a statement" by replacing social media profile photos with a blank female silhouette to supporting female comedians and film directors by attending their shows and screenings of the films.In other executions, a Beats by Dre ad on Clear Channel Outdoor's large digital will remove images of women and promote the website, the Clinton Foundation said, and the campaign will appear in Snapchat's channel on Snapchat Discover, the app's area for media brands."We are taking a collective stand that full participation for women and girls anywhere and everywhere remains the unfinished business of the 21st century," Clinton Foundation Vice Chair Chelsea Clinton said in a statement. "By knowing the facts and what has worked and hasn't worked to advance gender equality, we can accelerate the pace of change for women and girls -- both at home and around the world." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-03-08 00:00:00 UTC ]
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Written By: Katie Allen Publication Date: Tue, 05/07/2011 - 09:25 The London Magazine has launched a competition for readers to nominate their favourite bookshop, highlighting indies including Daunts. As part of the publication's The Great Little Shop Awards, this month the magazine is asking... Continue reading at The Bookseller
[ The Bookseller | 2011-07-05 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Thu, 23/06/2011 - 13:59 Waterstone's has pledged at least £10,000 to the Evening Standard's Get London Reading campaign. The bookseller has agreed to donate all profits it makes tomorrow (24th June) from the sale of children's books in its 52 stores... Continue reading at The Bookseller
[ The Bookseller | 2011-06-23 00:00:00 UTC ]
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After a month of speculation and reports of bids from Time Inc., American Media, Inc. announces it has purchased the U.S. edition of OK! Magazine from Northern & Shell. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-23 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Fri, 17/06/2011 - 14:12 Women dominate the first-ever The Bookseller Rising Stars, an annual listing which highlights the people who will shape the British book trade. Two-thirds26 of 39 entriesof Rising Stars 2011 are women. read more Continue reading at The Bookseller
[ The Bookseller | 2011-06-17 00:00:00 UTC ]
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Prevention magazine's new digital advertising network of niche health sites, dubbed the Healthy Living Group, is now in full swing since its May launch, with about 12 million monthly unique visiting the 35 sites in the network. The digital network is also now ranked 11th in the health category,... Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-16 00:00:00 UTC ]
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When you read the literature of journalism these days you might think that you must hurry to carve out your place in the digital world. That may be so for newspapers, but it is not so for magazines, particularly not for regional magazines. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-16 00:00:00 UTC ]
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CondeNet UK, the digital business of magazine publisher Condé Nast UK, edged closer to profitability in 2010, reducing its losses to £180,528, according to its latest financial results. Continue reading at Media Week
[ Media Week | 2011-06-14 00:00:00 UTC ]
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Larry Hackett, managing editor of People magazine, has been re-elected president of the American Society of Magazine Editors today at its annual meeting. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-08 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Fri, 03/06/2011 - 08:45 W H Smith is promising a "high profile" for the Richard & Judy's Children's Book Club this summer, something publishers have called for in the light of lacklustre sales for its launch promotion. read more Continue reading at The Bookseller
[ The Bookseller | 2011-06-03 00:00:00 UTC ]
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Bonnier showed the biggest jump in ad pages (up 19 percent) while Meredith showed the largest drop in ad pages (down 10 percent) among six major publishers in the first quarter of 2011, according to data from MagazineRadar. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-02 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Thu, 02/06/2011 - 08:37 Nobel Prize-winning author V S Naipaul has declared that women's writing is "unequal" to his, during an event at the Hay Festival. The writer, who won the Man Booker in 1971 for In a Free State, said during an interview... Continue reading at The Bookseller
[ The Bookseller | 2011-06-02 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 25/05/2011 - 14:12 Vintage Publishing's Harvill Secker is launching a digital marketing campaign for one of its autumn debuts, The Night Circus by Erin Morgenstern, teaming up with Failbetter Games. read more Continue reading at The Bookseller
[ The Bookseller | 2011-05-25 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 24/05/2011 - 08:46 Beautiful Books has launched its own summer reading campaign, providing POS material and an extra 5% off the selected titles ordered by independent bookshops. The four titles being promoted through the Go Against the... Continue reading at The Bookseller
[ The Bookseller | 2011-05-24 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Tue, 24/05/2011 - 15:30 Tonight's edition of the BBC2 current affairs programme Newsnight will feature the "ongoing fight by local communities to save their libraries", focusing on the campaign for London's Kensal Green library. The piece will... Continue reading at The Bookseller
[ The Bookseller | 2011-05-24 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Tue, 24/05/2011 - 08:38 Annie Mauger, chief executive of CILIP, is to call on the Women's Institute to campaign for public libraries when she addresses the organisation's annual general meeting in Liverpool on 8th June. The WI, which has a 210,000... Continue reading at The Bookseller
[ The Bookseller | 2011-05-24 00:00:00 UTC ]
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Durham, North Carolina-based Food News Media, a b-to-b publisher serving the food and restaurant industry, has introduced Restaurant Management, a mobile magazine targeting full-service restaurateurs and executives. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-19 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Wed, 18/05/2011 - 08:40 Lewisham library campaigners are preparing to lobby the Department for Culture, Media and Sport in Whitehall at noon today (18th May), after a formal demand for government intervention over the borough's plans for the service... Continue reading at The Bookseller
[ The Bookseller | 2011-05-18 00:00:00 UTC ]
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Rodale titles Prevention, Womens Health, Bicycling, Organic Gardening and Runners World all experienced increases in ad pages for their June issues in a year-over-year comparison, according to the Publishers Information Bureau. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-13 00:00:00 UTC ]
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Perhaps youve probably heard: Facebook and Google are at war, and Facebooks not afraid to play dirty. Thursdays revelation that the social networking site hired PR firm Burston-Marsteller to plant a negative story about Googles privacy settings raises a number of questions. Like, Who at... Continue reading at AdWeek
[ AdWeek | 2011-05-13 00:00:00 UTC ]
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