City and Regional Magazines Capitalize on Custom Publishing

City and regional magazine publishers continue to be nimble and optimistic in an atmosphere that remains anxious about the future of print advertising. A survey conducted by Folio: last year illustrated these publishers' skillful approach to revenue diversification: nearly two-thirds of respondents expressed concern over vulnerability to declining print advertising, yet 92 percent were confident about business growth. Why? Business growth among city and regional publishers has evolved in many ways, encompassing digital and social marketing (for those with the requisite online traffic), events, and even retail. Possibly most significant, however, is growth in the form of ancillary print publications or custom publishing for clients. Article Continues After Advertisement When opportunity knocks... When SagaCity Media Inc., based in Portland, Oregon, began publishing Portland Monthly 13 years ago, it set off a domino effect of sorts. “We discovered that there were a lot of people in Seattle that loved what we were doing in Portland and wanted us to bring the same type of city magazine to the Seattle market. So, in quick order—about a year and a half later—we started Seattle Met,” says Jeff Adams, vice president of custom media at SagaCity. “We started pretty soon after that with our first customer, which was Travel Portland.” SagaCity continues to service Travel Portland, a private non-profit destination marketing organization, highlighting the company’s vested interest... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-06-26 00:00:00 UTC ]
News tagged with: #make sense #share information

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Sun publisher posts £75m pre-tax loss

News Group Newspapers took charges related to the phone-hacking scandal of almost £90m in the year to 30 JuneThe parent company of the Sun and Sun on Sunday has reported a pre-tax loss of £75m in the year to 30 June, after taking charges of almost £90m in relation to the phone-hacking... Continue reading at The Guardian

[ The Guardian | 2013-12-17 00:00:00 UTC ]
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Independent bookstores and self-published authors are increasingly teaming up

Previously, independent bookstores tended to stay away from marketing self-published authors, but in the age of Amazon, some are embracing local authors no matter how they released their work. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-12-17 00:00:00 UTC ]
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“The Majority Do Not Know What Publishers Actually Do”

The 2013 PA International Conference in London lamented the general lack of appreciation for the role of publishers and lauded the revival of indie booksellers. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-12-16 00:00:00 UTC ]
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Apollinaire publisher on trial in Turkey

Turkish publisher and translator of French writer's Les Exploits d'un Jeune Don Juan accused of corrupting public moralityA publisher and a translator are to go on trial in Istanbul for corrupting public morality – for publishing a book written more than 100 years ago.Les Exploits d'un Jeune Don... Continue reading at The Guardian

[ The Guardian | 2013-12-16 00:00:00 UTC ]
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Reddit Draws Readers, Authors, Publishers

For anyone struggling with choosing the perfect literary present this holiday season, there’s a large, vocal, and opinionated group that just might be able to help: the more than one million subscribers to the Books category on Reddit, the popular social media Web site. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-12-13 00:00:00 UTC ]
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FEP records 2012 publisher revenue decline

Publishers across Europe saw a decline in total revenue in 2012, despite a rise in the number of... Continue reading at The Bookseller

[ The Bookseller | 2013-12-13 00:00:00 UTC ]
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When will publishers wake up to the challenge of Amazon?

The books industry still underestimates the disruptive power of Jeff Bezos's awesome ambitionSo Amazon are the bad guys, again. At least according to Harper's Magazine they are. For the former Amazon employee James Marcus, Brad Stone "drops the ball" in his biography of Jeff Bezos, The... Continue reading at The Guardian

[ The Guardian | 2013-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary culture


Hearst Magazines Digital Chief Troy Young Discusses Finding Great Editors

Specs Who Troy Young Age 45 New gig President, Hearst Magazines Digital Media Old gig President, Say Media What’s it been like coming from pure-play digital companies like Say Media to Hearst, which has had a print mind-set? It was different at first, for sure. There were a lot more steps... Continue reading at AdWeek

[ AdWeek | 2013-12-13 00:00:00 UTC ]
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Pocket Reveals Top Stories, Publishers of 2013

The save-it-for-later software service Pocket has released a list of the "best" content from 2013. Pocket's 10 million users saved more than 450 million items (from articles and videos to memes and gifs) from across the Web this year, and Pocket looked at which were saved most, as well as which... Continue reading at Folio Magazine

[ Folio Magazine | 2013-12-12 00:00:00 UTC ]
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Choc Lit deal for self-published author

Choc Lit has bought world rights in self-published author Kirsty Ferry’s adult fantasy The... Continue reading at The Bookseller

[ The Bookseller | 2013-12-12 00:00:00 UTC ]
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Paywalls Boost Ad Rates for Some Magazines and Newspapers, OPA Study Finds

Online paywalls are helping some newspaper and magazine websites increase the ad rates they charge, according to a new report from the Online Publishers Association.It's a hopeful sign for publishers that have hesitated to erect paywalls, despite the potential to generate new revenue from... Continue reading at Advertising Age

[ Advertising Age | 2013-12-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #subscription models #negative impact #including time


Regional daily ditches picture desk

This may not be a first - but HoldTheFrontPage is reporting that the Manchester Evening News has ditched its picture desk.It says that both the picture editor and his deputy have not been replaced after leaving the Trinity Mirror title. Photographers are now assigned to jobs by the... Continue reading at The Guardian

[ The Guardian | 2013-12-10 00:00:00 UTC ]
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Storm8 Gets Into the Publishing Business, Too

Social mobile games studio Storm8 announced today that it will start marketing, distributing and advising on third-party games via a new arm, Storm8 Publishing. Its first title, War of Dragons for iOS, is a Puzzle & Dragons-esque match-three game originally released as Tower of Saviors.... Continue reading at AllThingsD

[ AllThingsD | 2013-12-10 00:00:00 UTC ]
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Amazon's new imprint StoryFront will publish short stories

The new imprint of the online bookseller has already released works by authors including William Lashner and Rebecca Adams Wright. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-12-10 00:00:00 UTC ]
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Tribune files plan with SEC ahead of publishing unit spinoff

Tribune Co. took a key step in the planned spinoff of its publishing business on Monday, filing a Form 10 registration statement with the Securities and Exchange Commission. Continue reading at Baltimore Sun

[ Baltimore Sun | 2013-12-10 00:00:00 UTC ]
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How publishing fiction online launched the career of this young writer | Beth Reeks

Indie publishing via online writing communities and ebooks can provide valuable feedback, and even set you on the path to mainstream successNews that a quarter of the top 100 Kindle books on Amazon.com are from indie publishers doesn't surprise me. I started out writing online. Fed up with the... Continue reading at The Guardian

[ The Guardian | 2013-12-09 00:00:00 UTC ]
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Reading the New York Times Magazine isn't what it used to be | Michael Wolff

The magazine was once the most hotly anticipated Sunday read. Now it's been eclipsed by the showy T style publicationTwo magazines, both published by the New York Times, arrived in my house over the weekend, one thin, the other thick.The thin one, The New York Times Magazine, is largely about... Continue reading at The Guardian

[ The Guardian | 2013-12-09 00:00:00 UTC ]
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Like This if You Like Pandas! Facebook Says Publishers Shouldn't Fret About News Feed Changes.

The guy who runs Facebook's most valuable real estate explains why the company just changed its rules. Continue reading at AllThingsD

[ AllThingsD | 2013-12-06 00:00:00 UTC ]
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U.S. Publishers Increase Presence at Guadalajara

The first ever "USA Pavilion" contributed to an increase in American publishers' participation at this year's Guadalajara International Book Fair (FIL). Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-12-06 00:00:00 UTC ]
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The Next Generation of Custom Textbooks

A number of new developments and new technologies suggest that custom textbook publishing is on the cusp of a boom not seen since the early 1990s. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-12-06 00:00:00 UTC ]
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