Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. 'Party in the U.S.A. ' Good morning! Remember last week when we reported that brands were delaying their Super Bowl announcements for after the week of Joe Biden’s inauguration? Well, here they come. On Monday, Michelob Ultra premiered its Super Bowl spot featuring top athletes like Serena Williams and Anthony Davis, Chipotle released its first Super Bowl ad and Huggies announced it will become the first diaper brand to run a Super Bowl ad. TikTok is also getting in on the Super Bowl this year in its own virtual way. As competitor Triller gets ready to make its Super Bowl ad debut, TikTok is teaming up with the National Football League for a virtual tailgate party starring Miley Cryus, who has 8.5 million followers on the platform. “The NFL TikTok Tailgate will feature special guests from the NFL, TikTok creators, surprise musical performances, game day cooking segments, and much more,” Ad Age’s Garett Sloane quotes TikTok’s announcement.Budweiser, on the other hand, will skip the Super Bowl for the first time in 37 years, instead using the ad spend to support the Ad Council’s coronavirus vaccine education campaign. Ad Age’s E.J. Schultz writes that Budweiser has an ad out promoting the move, narrated by Rashida Jones, and showing healthcare workers... Continue reading at 'Advertising Age'
[ Advertising Age | 2021-01-26 11:00:00 UTC ]
The screenings of "Harry Potter and the Philosopher’s Stone" at Durham Cathedral has broken all of the city’s book festival records with 1,500 tickets selling out in one day. Continue reading at The Bookseller
[ The Bookseller | 2017-08-24 00:00:00 UTC ]
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Unit sales of print books in the week ended Aug. 6, 2017, were down 17% from the similar week in 2016 at outlets that report to NPD BookScan. The decline was due entirely to the release last year at this time of J.K. Rowling’s Harry Potter and the Cursed Child, which sold about 2.5 million... Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-11 00:00:00 UTC ]
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Harry Potter and the Cursed Child (Sphere) has bewitched the UK Official Top 50 for a second week, holding the number one spot with 23,711 copies sold, according to Nielsen BookScan’s Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2017-08-09 00:00:00 UTC ]
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As her wizarding world returns to the stage and screen, Rowling’s $95m pushes James Patterson into second place with $87mJK Rowling will need to reserve a particularly large vault at Gringotts bank after a bumper year for the Harry Potter novelist magicked her back to the No 1 spot on Forbes’... Continue reading at The Guardian
[ The Guardian | 2017-08-03 00:00:00 UTC ]
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Harry Potter and the Cursed Child (Little, Brown) has Wingardium Levoisa’d straight into the UK Official Top 50 number one spot. Continue reading at The Bookseller
[ The Bookseller | 2017-08-02 00:00:00 UTC ]
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Veteran Hollywood executive Jonathan Dolgen, who formerly headed Paramount Pictures, has sold his home in Malibu for $18 million. The buyer was Chris Columbus, director of such films as “Home Alone,” “Mrs. Doubtfire” and “Harry Potter and the Sorcerer’s Stone.” The English traditional-style home... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-07-07 00:00:00 UTC ]
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The first book in the Harry Potter series is set to be translated into Scots for the first time, with "Harry Potter and the Philosopher's Stane", marking the 80th translation of the publishing phenomenon. Continue reading at The Bookseller
[ The Bookseller | 2017-06-29 00:00:00 UTC ]
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On 11th July 1997, The Bookseller interviewed Jo Rowling, then a little-known author, about her first novel - Harry Potter and the Philosopher's Stone. To mark 20 years since the release of the first Harry Potter novel, we republish that interview, conducted by The Bookseller's then children's... Continue reading at The Bookseller
[ The Bookseller | 2017-06-27 00:00:00 UTC ]
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Bookshops around the country are unveiling a host of magical events — including Quidditch Pong, Harry Potter Bingo and Horcrux hunts—to celebrate the 20th anniversary of the publication of J K Rowling’s Harry Potter and the Philosopher’s Stone (Bloomsbury). Continue reading at The Bookseller
[ The Bookseller | 2017-06-26 00:00:00 UTC ]
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We dug into the archives to find the first Kiwi review of Harry Potter, but the earliest seems to be from 1999. Continue reading at Stuff
[ Stuff | 2017-06-26 00:00:00 UTC ]
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A proof of the first Harry Potter novel, which got the author’s name wrong, is only the latest example of an ungainly tradition stretching back centuriesProofreaders may be worth their weight in gold to authors, but their oversights have proved lucrative for some lucky readers of JK Rowling. On... Continue reading at The Guardian
[ The Guardian | 2017-06-16 00:00:00 UTC ]
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Driven by sales of general merchandise and 'Harry Potter and the Cursed Child,' the Canadian bookstore chain reported record revenue growth for fiscal 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-31 00:00:00 UTC ]
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Facebook is taking another step to penalize the lowest quality websites by lowering their visibility on the social network.Facebook is using artificial intelligence to identify when a link leads to a website with the worst ad experiences, like sponsored content spam and other negative cues, and... Continue reading at Advertising Age
[ Advertising Age | 2017-05-10 00:00:00 UTC ]
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Star Wars, Harry Potter or indeed the almost century-old comic book legends Batman and Superman may have sprung from a rich creative well, but in a stunning twist all of them have been banished to the box office naughty step. Continue reading at Stuff
[ Stuff | 2017-04-17 00:00:00 UTC ]
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The publisher is using artificial intelligence to turn Facebook Messenger into an interactive book recommendation engine. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-27 00:00:00 UTC ]
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A Soho awards night with David Nicholls and a "very special" Harry Potter screening at the St. Pancras Renaissance Hotel London lead the "eclectic" line-up of this year’s London Book & Screen Week. Continue reading at The Bookseller
[ The Bookseller | 2017-02-18 00:00:00 UTC ]
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North London retailer the Big Green Bookshop is tweeting out every word of Harry Potter and the Philosopher’s Stone (Bloomsbury) to broadcaster Piers Morgan following his Twitter spat with its author J K Rowling. Continue reading at The Bookseller
[ The Bookseller | 2017-02-14 00:00:00 UTC ]
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Helped by Harry Potter and the hit fitness guru, year on year takings to December rose sharply to £1.59bnRetail sales struggled in 2016, but JK Rowling cast a spell strong enough to power sales towards a magical £1.6bn during the year, a rise of almost 5% on 2015, according to the latest annual... Continue reading at The Guardian
[ The Guardian | 2017-01-10 00:00:00 UTC ]
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Dan Brown is back. Tolkien is back. Tony Abbott is back. Harry Potter is back (well, recycled in four new editions). Continue reading at Stuff
[ Stuff | 2017-01-06 00:00:00 UTC ]
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JK Rowling and Bill Bryson top the charts, while film tie-ins give Paula Hawkins and Jojo Moyes a second bite of the cherry – but this unpredictable year has also seen a welcome revival of humorous writingIt was a year when the No 1 book was a play script. When hyper-prolific James Patterson,... Continue reading at The Guardian
[ The Guardian | 2016-12-31 00:00:00 UTC ]
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