Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. 'Party in the U.S.A. ' Good morning! Remember last week when we reported that brands were delaying their Super Bowl announcements for after the week of Joe Biden’s inauguration? Well, here they come. On Monday, Michelob Ultra premiered its Super Bowl spot featuring top athletes like Serena Williams and Anthony Davis, Chipotle released its first Super Bowl ad and Huggies announced it will become the first diaper brand to run a Super Bowl ad. TikTok is also getting in on the Super Bowl this year in its own virtual way. As competitor Triller gets ready to make its Super Bowl ad debut, TikTok is teaming up with the National Football League for a virtual tailgate party starring Miley Cryus, who has 8.5 million followers on the platform. “The NFL TikTok Tailgate will feature special guests from the NFL, TikTok creators, surprise musical performances, game day cooking segments, and much more,” Ad Age’s Garett Sloane quotes TikTok’s announcement.Budweiser, on the other hand, will skip the Super Bowl for the first time in 37 years, instead using the ad spend to support the Ad Council’s coronavirus vaccine education campaign. Ad Age’s E.J. Schultz writes that Budweiser has an ad out promoting the move, narrated by Rashida Jones, and showing healthcare workers... Continue reading at 'Advertising Age'
[ Advertising Age | 2021-01-26 11:00:00 UTC ]
In an interview conducted by 'Potter' actress Emma Watson, Rowling said she's wondered whether she should have paired two of the characters, Ron and Hermione, romantically. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-02-04 00:00:00 UTC ]
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The new section of the Wizarding World of Harry Potter theme park at Universal Studios is expected to represent the Diagon Alley shopping area frequented by the wizarding world in the books. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-01-29 00:00:00 UTC ]
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The new section of the Wizarding World of Harry Potter theme park at Universal Studios is expected to represent the Diagon Alley shopping area frequented by the wizarding world in the books. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-01-29 00:00:00 UTC ]
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The release of the latest Hunger Games film, backlist titles such as Harry Potter and success... Continue reading at The Bookseller
[ The Bookseller | 2013-12-19 00:00:00 UTC ]
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The group Improv Everywhere sent an 11-year-old dressed as Harry Potter to Penn Station to ask commuters and workers where he could find Platform 9 3/4. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-11-27 00:00:00 UTC ]
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Harry Potter and the Philosopher's Stone is named the 'nation's favourite' children's book in a vote by reading charity Booktrust. Continue reading at BBC News
[ BBC News | 2013-11-25 00:00:00 UTC ]
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A recipe for butterbeer, a beverage beloved by 'Harry Potter' characters,' is making the rounds and fans say you can order one at Starbucks locations. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-11-13 00:00:00 UTC ]
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Rowling wrote her book, "Harry Potter and the Philosopher's Stone," when she was a single mother, receiving government benefits. She's now asking the government to step up support for Britain's poor.Without help from the British government, there might never have been a Harry Potter. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-09-18 00:00:00 UTC ]
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J.K. Rowling will write a screenplay for Warner Bros. inspired by her book "Fantastic Beasts and Where to Find Them."Warner Bros. is hoping "Harry Potter" author J.K. Rowling has another magic trick up her sleeve. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-09-13 00:00:00 UTC ]
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When the U.K. newspaper the Sunday Times outed J.K. Rowling as the author of detective novel The Cuckoo's Calling earlier this year, computer scientists were among the first people called in. Although the novel was published under the pen name Robert Galbraith, two computational... Continue reading at Fast Company
[ Fast Company | 2013-09-03 00:00:00 UTC ]
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In a video on 'Good Morning America' celebrating the 15th anniversary of the release of the 'Harry Potter' books in the US, Rowling singles out Dumbledore as the 'Potter' character she misses the most. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-08-29 00:00:00 UTC ]
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Debut author Samantha Shannon has received plenty of pre-release buzz for her novel 'The Bone Season,' which comes out today. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-08-21 00:00:00 UTC ]
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A new book by a University of Vermont professor found that 'Harry Potter' fans have similar views on political topics – with a large majority in opposition to the George W. Bush administration. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-08-17 00:00:00 UTC ]
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The new 'Harry Potter' covers, by artist and writer Kazu Kibuishi, were created to honor the 15th anniversary of the US publication of 'Harry Potter and the Sorcerer's Stone.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-08-15 00:00:00 UTC ]
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'A Celebration of Harry Potter' is scheduled for this January. Will it include a look at the new portion of the 'Wizarding World' park? Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-08-14 00:00:00 UTC ]
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The birthday of Harry Potter falls on July 31 (which also happens to be the birthday of J.K Rowling). In the Potter universe, the days are usually eventful ones. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-08-01 00:00:00 UTC ]
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Google has added images of the Diagon Alley set from the 'Harry Potter' movies to its Street View function, allowing users to virtually walk through the magical shopping center. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-07-18 00:00:00 UTC ]
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Having a hard time finding something on the internet? You're probably doing it wrong -- at least that seems to be Microsoft's supposition. The company has recently revised its Bing autosuggest categories to help users find the correct search parameters for the content they're looking for. The... Continue reading at Engadget
[ Engadget | 2013-07-18 00:00:00 UTC ]
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A rare first edition of Harry Potter and the Philosopher's Stone with annotations and drawings by JK Rowling sells for a record £150,000. Continue reading at BBC News
[ BBC News | 2013-05-22 00:00:00 UTC ]
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Universal Studios in Hollywood will raze the 41-year-old Gibson Amphitheatre to make way for its coming Harry Potter attraction, the Wizarding World of Harry Potter. Universal Studios in Hollywood will raze the 41-year-old Gibson Amphitheatre to make way for its coming Harry Potter attraction,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-04-25 00:00:00 UTC ]
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