Children's Books in China 2018: Social Media Marketing: Working the Platform

The past few years have seen social media, propelled by the all-purpose WeChat app and the Weibo microblogging service, become an indispensable promotional and sales channel in the Chinese publishing industry. Critics point to challenges facing publishers who depend on social media marketing. Advocates, meanwhile, view the current dip in effectiveness of social media marketing as evidence of a period of adjustment common to any new channel. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
News tagged with: #sales channel

Other Publishing stories related to: 'Children's Books in China 2018: Social Media Marketing: Working the Platform'


Children's publishers respond to 'gender' debate

There has been a mixed responses from children's publishers to a campaign encouraging them to... Continue reading at The Bookseller

[ The Bookseller | 2014-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers respond #campaign encouraging


Time Inc. Taps Defy Media CRO to Lead Fortune's Business Side

Time Inc. has raided the digital world to land a new publisher for Fortune magazine, naming Eric Danetz to the post on Friday. Mr. Danetz had been chief revenue officer at Defy Media, the web video and branded entertainment company created when Break Media and Alloy Digital merged last fall.The... Continue reading at Advertising Age

[ Advertising Age | 2014-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business side #digital world #web video #sports illustrated #owns cnn


PW Picks: Books of the Week, March 10, 2014

This week, Philip Marlowe returns, how Paris became Paris, and the book that powerful people don't want you to read. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-07 00:00:00 UTC ]
More news stories like this |


March 2014 Audio Books: In the Studio

Kay to give the play-by-play of Rivera’s ‘Closer’ and more in this month's audio book news. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-07 00:00:00 UTC ]
More news stories like this |


Tartt and Atwood vie for book award

Margaret Atwood, Donna Tartt and Booker winner Eleanor Catton are among the novelists longlisted for this year's Baileys Women's Prize for Fiction. Continue reading at BBC News

[ BBC News | 2014-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #donna tartt #book award #margaret atwood #baileys women


SCIBA Mobilizes Against Festival of Books Amazon Connection

Partnering with Amazon for Festival of Books website sales makes L.A. Times an increasingly bitter target for SCIBA members. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sciba members


Characters struggle for sleep in new literary works

Both acclaimed author Karen Russell's new novella 'Sleep Donation' and debut author Kenneth Calhoun's novel 'Black Moon' take place in a future world where sleep problems abound. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #characters struggle #literary works


New Tribune Publishing CEO Jack Griffin Wants to Develop Company's Marketing Arm

Tribune Company has named Jack Griffin CEO of its publishing unit, the company said Thursday. His first day is April 14.The publishing unit, which consists of eight newspapers including the Los Angeles Times and Chicago Tribune, was formed last July when Tribune announced its intention to spin... Continue reading at Advertising Age

[ Advertising Age | 2014-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #entertainment company #marketing arm #newspapers including


UK’s ValoBox: Selling, Sharing Books at Point of Discovery

UK-based startup ValoBox offers an attractive revenue sharing model for those who use social media as a catalyst to sell books, empowering discovery. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sell books


The Book That Lies Behind The Success Of HBO's "True Detective"

HBO's hit new show has catapulted a 100-year-old short-story collection onto the bestseller lists.A collection of strange art nouveau stories by American author Robert W. Chambers, The King in Yellow has gone virtually unread for most of the past century. The first half of the book is made up of... Continue reading at Fast Company

[ Fast Company | 2014-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #short-story collection #past century #true detective #bestseller lists


Digital media a priority for Tribune Publishing CEO Jack Griffin

Veteran publishing executive Jack Griffin will be CEO of Tribune Publishing, which is being spun off from Tribune Co. Times Publisher Eddy Hartenstein will chair the board in a non-executive role.Veteran publishing executive Jack Griffin has been named chief executive of the new Tribune... Continue reading at Los Angeles Times

[ Los Angeles Times | 2014-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tribune publishing #chicago tribune #non-executive role #newspapers including


Parents push to end gender division of boys' and girls' books

Let Books Be Books campaign wins instant repsonse from publisher Usborne, in time for International Women's DayA campaign to break down gender divides in children's publishing has met with instant success, after one of the publishers under fire announced they will stop producing titles labelled... Continue reading at The Guardian

[ The Guardian | 2014-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #initial target #main thing


2014 Frankfurt Fellowship to Focus on Children's, YA

For the first time, Frankfurt's fellowship program will be geared exclusively toward industry professionals working in children’s and YA books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ya books #fellowship program


History focus for Pushkin House Russian Book Prize shortlist

The books on the shortlist for the Pushkin House Russian Book Prize 2014 cover a wide range of... Continue reading at The Bookseller

[ The Bookseller | 2014-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wide range


Tony Robinson wins kids' book prize

Weird World of Wonders: World War II wins Tony Robinson a Blue Peter Book Award, as World Book Day organisers reveal the top 50 life-changing teen reads. Continue reading at BBC News

[ BBC News | 2014-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book prize #weird world


Hindu Book Controversy Grows

Amid contested reports that a second book about Hinduism by religion scholar Wendy Doniger may be withdrawn in India, a scholars group is expressing concern about a chilling effect on free inquiry. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #expressing concern #chilling effect


S&S Drops Goldman Sachs Elevator Book

After initially standing by its author, Touchstone has announced the cancellation of John Lefevre's "Straight to Hell," the book based on the parody Twitter handle @GSElevator. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book based


Boston Strong—In Books

Publishers are marking the first anniversary of the Marathon bombings with books about that fateful day, its aftermath, and the city itself. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-06 00:00:00 UTC ]
More news stories like this |


Flipboard Acquires CNN's Zite for $60 Million in Bid to Consolidate Reader Market

Flipboard, an app that displays digital media in magazine-like form on tablets, is acquiring one of its smaller competitors, Zite, for a reported $60 million.As part of the deal, Flipboard will get direct access to all CNN content, including video, as well as CNN personalities like Fareed... Continue reading at Advertising Age

[ Advertising Age | 2014-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #direct access #including video #jake tapper #purchase price


Robinson wins second Blue Peter book award

Author and TV presenter Tony Robinson has won his second Blue Peter book award, for Weird World... Continue reading at The Bookseller

[ The Bookseller | 2014-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #weird world