ChatGPT Is Already Influencing Skills for Advertising and Marketing Jobs

When IPG-owned performance marketing agency Reprise Digital began using a form of the same AI that powers ChatGPT a couple of years ago, it started with a test. The firm pitted its OpenAI-powered copywriting software, Transcribe--paired with human editors--against internal and external teams of copywriters to write digital content for financial clients. Each team's results... Continue reading at 'AdWeek'

[ AdWeek | 2023-03-15 00:00:00 UTC ]
News tagged with: #digital content

Other Publishing stories related to: 'ChatGPT Is Already Influencing Skills for Advertising and Marketing Jobs'

Now Public, Demand Media Has Bigger Market Cap Than NYT

Demand Media started trading on the New York Stock Exchange this week, making it one of the first IPOs of 2011 and certainly one of the largest media IPOs that will be seen all year. Continue reading at Folio Magazine

[ Folio Magazine | 2011-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #demand media

Pearson performing well across "anaemic" market

Pearson, the publisher of the Financial Times, said it expects its headline company operating profits to balloon by around 20% in 2010, helped by the performance of its flagship business newspaper. Continue reading at Media Week