Welcome to Day Two of Ad Age’s Cannes Today newsletter. Reading this online and want it delivered straight to your inbox? Sign up here. For real-time updates, follow our live blog. And see all our coverage here. Plus, click here for a recap of Day One. Twitter is beachless but bullish and Meta hearts AI Twitter gave up its beach and new CEO Linda Yaccarino is not in the south of France; she is apparently sipping cold beverages elsewhere. But the platform owned by Elon Musk still sent some ad sales folks to Cannes where they are trying to convince advertisers the company cares about brand safety, Ad Age’s Garrett Sloane reports. Twitter today announced it is talking with ad viewability and verification firm Zefr. Meantime, Chris Riedy, Twitter’s head of ad sales, tweeted that “more than 75% of 2022’s Top 100 advertisers have returned to paid media on Twitter.” And Tim Perzyk, VP of marketing and research at Twitter, used the platform to solicit Cannes gatherings, saying, “If you’re not already meeting with us, give us a shout.” Twitter competitor Meta—which does have a beach—is plugging its brand safety tools as a strength, while also touting plans to serve more ads into Reels. And the Facebook owner is talking a lot about AI, like just about everyone else. Get all the details of Meta’s Cannes sales pitch here. NBCU's new global playYaccarino’s former company, NBCUniversal, tried to gain some of its own Cannes buzz by announcing a global expansion of its One... Continue reading at 'Advertising Age'
[ Advertising Age | 2023-06-20 20:38:54 UTC ]
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The Huffington Post is expanding the way it works with brands in an effort to cash in on the popular brand-as-publisher trend, Ad Age has learned. The company, part of AOL, has been talking to ad agencies and marketers about helping them build websites for brands and subsequently aiding in... Continue reading at Crains New York
[ Crains New York | 2012-05-23 00:00:00 UTC ]
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Rachael Ray's "The Book of Burgers" could just be this year's burger bible. Here, the Food Network star shares tips on planning a burger bash and what she'd serve at a White House cookout. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-05-21 00:00:00 UTC ]
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Collins & Brown has acquired a series of titles in a partnership with craft magazine Mollie... Continue reading at The Bookseller
[ The Bookseller | 2012-05-18 00:00:00 UTC ]
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The Society of Authors has written to schools minister Nick Gibb urging him to support children... Continue reading at The Bookseller
[ The Bookseller | 2012-05-16 00:00:00 UTC ]
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#support children
Google has a somewhat tense relationship with the traditional newspaper industry, since publishers like News Corp.’s Rupert Murdoch still believe it is depriving them of revenue by “stealing” their content and aggregatin ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-05-14 00:00:00 UTC ]
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Century has won a "hotly contested" five-way auction for a self-published title, Wool,... Continue reading at The Bookseller
[ The Bookseller | 2012-05-14 00:00:00 UTC ]
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Each week Ross Rubin contributes Switched On, a column about consumer technology. Microsoft has a long history of supporting bitter rivals -- even those that have long publicly disparaged the company, offering funds to Nokia, Corel and, most famously, Apple. It also has a long history of... Continue reading at Engadget
[ Engadget | 2012-05-07 00:00:00 UTC ]
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Google Inc. urged a judge Thursday to toss The Authors Guild and an organization representing photographers out of 6-year-old litigation over the future of the world's largest digital library, a move that would force authors and photographers to individually fight the online search-engine... Continue reading at Crains New York
[ Crains New York | 2012-05-04 00:00:00 UTC ]
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The Authors Guild says Google doesn't have permission to reproduce portions of books for their digital library. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-05-04 00:00:00 UTC ]
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Google said Wednesday that customers can now charge more types of Android content to their cell phone bill, including music, movies, books and apps. Google is partnered with a number of carriers globally, including T-Mobile in the U.S., with Sprint coming soon. Continue reading at AllThingsD
[ AllThingsD | 2012-05-02 00:00:00 UTC ]
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Foyles has strengthened its marketing team and made a series of changes to its bookshop staffing... Continue reading at The Bookseller
[ The Bookseller | 2012-04-24 00:00:00 UTC ]
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On Wednesday morning (Apr. 18), ABC News’ senior White House correspondent Jake Tapper fell victim to one of the lesser-known perils of online publishing. Filing a story on a recent Romney campaign attack on President Obama (the Romney team dug up a quote from Obama’s memoir where the President... Continue reading at AdWeek
[ AdWeek | 2012-04-19 00:00:00 UTC ]
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Unresolved conflicts among publishers, sellers, libraries, and the U.S. Justice Department cloud the future of the publishing industry. Continue reading at The Atlantic
[ The Atlantic | 2012-04-17 00:00:00 UTC ]
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Google has told UK bookshops that it is shutting its reseller programme, and has invited the... Continue reading at The Bookseller
[ The Bookseller | 2012-04-11 00:00:00 UTC ]
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The Department of Justice may file a suit against Apple today over ebook price-fixing complaints, according to reports from Reuters and Bloomberg. The DOJ has been probing antitrust complaints regarding Apple's 2010 pacts with book publishers; several of the biggest publishers are preparing to... Continue reading at AllThingsD
[ AllThingsD | 2012-04-11 00:00:00 UTC ]
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Google will end its Google eBooks reseller program which allowed independent bookstores to sell ebooks through Google's platform. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-04-07 00:00:00 UTC ]
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Google said the program, which allowed independent bookstores to sell ebooks through their Web sites, was not a success. Bookstores said it was a valuable platform that allowed them to give customers something they wanted. Continue reading at The New York Times
[ The New York Times | 2012-04-06 00:00:00 UTC ]
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The nation's independent bookstores got another bit of bad news Thursday: Google Inc.is closing the books on them. Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-04-06 00:00:00 UTC ]
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Judgement in the High Court judicial review into Surrey county's council's plans to hand... Continue reading at The Bookseller
[ The Bookseller | 2012-04-03 00:00:00 UTC ]
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Quercus has acquired a debut children's novel by Piers Torday, son of Salmon Fishing in the... Continue reading at The Bookseller
[ The Bookseller | 2012-04-02 00:00:00 UTC ]
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