Can the BuzzFeed Formula Work For Real News?

BuzzFeed, the meme-centric social news site known for its reserves of offbeat content and silly cat photos, is stockpiling journalists—serious ones. Last week, it announced the hire of award-winning Rolling Stone writer Michael Hastings, adding to an impressive roster of reporters that include Gizmodo’s Matt Buchanan, RollingStone.com’s Doree Shafrir, New York magazine’s Amy Odell and, most notably, Politico powerhouse Ben Smith. The recent spate of big hires has even sparked its own Tumblr. It’s all part of an original content effort that CEO and co-founder Jonah Peretti said is intended to make BuzzFeed the leading social publisher. “We’ve been hiring a new breed of reporter who combines traditional journalistic values with fluency for the social web,” he said. “People can share and discover content on [social networks] and email. The big opportunity now is making content worth sharing.” Surely, every reporter believes their content is worth sharing. But as this new class of journalist attempts to remake BuzzFeed into a purveyor of consequential stories —not just catchy ones—what’s to say that its scoops on politics and culture won’t get lost amid the flood of posts labeled “lol,” “cute” and “omg”? In a world where people already get news from Facebook News Feeds and Twitter streams, that’s not a big issue, said Peretti. “Consumers are used to seeing personal updates, mixed with cute cat pictures, mixed with election coverage,” he said. “Everything is combined... Continue reading at 'AdWeek'

[ AdWeek | 2012-03-06 00:00:00 UTC ]
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When Eye-Reading Just Isn’t Working

Here are some ways to keep reading when your eyes just don't want to cooperate, even if you don’t have access to audiobook versions. Continue reading at Book Riot

[ Book Riot | 2023-12-06 11:32:00 UTC ]
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Most Parents Trust, Respect, and Feel Safe with Librarians: Book Censorship News, December 1, 2023

Despite rhetoric from the far right, most parents feel their kids are safe in libraries and that librarians are trustworthy. Continue reading at Book Riot

[ Book Riot | 2023-12-01 11:40:00 UTC ]
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UK Publishers Open a ‘Work in Publishing’ Campaign

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[ Publishing Perspectives | 2023-11-20 16:42:27 UTC ]
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IAC and News Corp call out generative AI companies for scraping their content without compensation

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[ Digiday | 2023-11-17 05:01:00 UTC ]
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3 New Books on How Money Works

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[ Publishers Weekly | 2023-11-09 05:00:00 UTC ]
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RMIT’s fact check reinstated by Facebook two months after suspension over News Corp voice complaints

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[ The Guardian | 2023-11-08 02:03:36 UTC ]
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Ending Censorship Applies to Prison, Too: A Prison Banned Book Week News Roundup, 2023

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[ Book Riot | 2023-10-30 10:40:00 UTC ]
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BuzzFeed in Advanced Talks to Sell Complex, Backtracking on Digital Media Bet

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[ The New York Times | 2023-10-27 16:26:21 UTC ]
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Kiley Reid’s Real World

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Victorian premier Jacinta Allan accuses News Corp of using ‘sexualised imagery’ in cartoon

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[ The Guardian | 2023-10-24 00:40:06 UTC ]
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At Frankfurt: Salman Rushdie’s News Conference

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[ Publishing Perspectives | 2023-10-20 15:58:21 UTC ]
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News Publishers Welcome Tobacco Ads—Just Not for Cigarettes

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[ AdWeek | 2023-10-19 06:00:00 UTC ]
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Honda to test its Autonomous Work Vehicle at Toronto's Pearson Airport

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[ Engadget | 2023-10-17 15:00:25 UTC ]
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Simon & Schuster Sets New Return-to-Work Policy

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[ Publishers Weekly | 2023-09-28 04:00:00 UTC ]
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[ The Guardian | 2023-09-27 09:00:54 UTC ]
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[ The Guardian | 2023-09-22 15:00:03 UTC ]
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Rupert Murdoch stepping down as chair of Fox and News Corp

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[ The Guardian | 2023-09-21 13:45:06 UTC ]
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Book Fairs Will See An Increase In Censorship Attempts This Year: Book Censorship News, September 15, 2023

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