CALIBA Booksellers Discuss Marketing and Inventory Management

At the September 17–18 California Independent Booksellers Alliance meeting in Pasadena, members looked for effective ways to capture sales, promote their stores online and in person, and communicate with publishers and distributors. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2024-09-20 04:00:00 UTC ]
News tagged with: #inventory management #members looked #effective ways #capture sales #stores online

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U.S. Book Show: How TikTok Is Transforming Book Marketing

Panelists from Atria, Barnes & Noble, BookTok, Penguin, and St. Martin's gathered to discuss how the app is rewriting the rules for selling books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-24 04:00:00 UTC ]
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Apple’s must-see iPhone privacy ad, and how brands have been scaling up influencer marketing: Datacenter Weekly

Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age

[ Advertising Age | 2022-05-20 17:50:22 UTC ]
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International Booksellers Talk Shop in Sharjah

Hundred of booksellers from around the world have gathered in the U.A.E. emirate of Sharjah to discuss best practices and share experiences as part of the inaugural Sharjah Book Seller conference. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-17 04:00:00 UTC ]
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Bookselling Spotlight: Capital Books

We talk with Ross and Heidi Rojek, who opened Capital Books in downtown Sacramento, Calif., in spring 2019. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-13 04:00:00 UTC ]
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Longtime Publishing Marketing Executive Maryann Palumbo Dies at 75

Maryann Palumbo, who rose to become v-p and director of advertising, promotion, and publicity at New American Library, died April 3. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-27 04:00:00 UTC ]
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Marketing: A Social Media ‘Read-Along’ With HarperCollins

Today's release of Don Winslow's 'City on Fire' opens a social-media 'read-along' project for HarperCollins and Tandem Collective. The post Marketing: A Social Media ‘Read-Along’ With HarperCollins appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-26 19:29:53 UTC ]
More news stories like this | News stories tagged with: #post marketing #don winslow #tandem collective #harpercollins


Roku opens up more advertising data for marketing mix modeling to better compete with traditional TV

Roku has struck deals with four marketing tech providers — Analytic Partners, Ipsos MMA, IRI and Nielsen — to provide data breaking down creative types, dayparts and ZIP code-level impressions. The post Roku opens up more advertising data for marketing mix modeling to better compete with... Continue reading at Digiday

[ Digiday | 2022-04-25 04:01:00 UTC ]
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How the Book Industry Turns Its Own Racism into a Marketable Product

The failure of progressive change in contemporary book publishing is so total that there is now a whole string of books about the failure of progressive change in contemporary book publishing, often backed enthusiastically by big corporate publishers, in an elaborate circuit of denial and... Continue reading at Literrary Hub

[ Literrary Hub | 2022-04-20 08:55:05 UTC ]
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United States Book Market: A First Quarter’s Glide and NPD’s Viewpoint

'Overall, the US book market is turning in a very strong performance by historic norms,' says NPD BookScan's Kristen McLean. The post United States Book Market: A First Quarter’s Glide and NPD’s Viewpoint appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-15 15:51:56 UTC ]
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Authors and Booksellers Mobilize for Midterm Voters

Writers for Democratic Action, an organization of some 2,600 authors, is mobilizing its membership in a campaign called Book the Vote. WDA will facilitate nonpartisan voter registration for the 2022 midterm election, working with authors, bookstores, and libraries to educate voters about their... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-13 04:00:00 UTC ]
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London Book Fair: Finland’s Market Continues to Swing to Subscriptions

In 2021, Finland's consumer base bought two digital books for every single print book sold, the Finnish Book Exchange, FILI, reports. The post London Book Fair: Finland’s Market Continues to Swing to Subscriptions appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-05 06:06:58 UTC ]
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Bookselling, Publishing Unions Make Progress

The employees at Greenlight Bookstores and Yours Truly stationery stores in Brooklyn unanimously ratified their first union contract after joining the RWDSU. Earlier this month, the NLRB rejected Duke University's challenge to the union formed by members of Duke University Press last year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-30 04:00:00 UTC ]
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How to Watch Reyna Grande discuss 'A Ballad of Love and Glory'

Reyna Grande joins the L.A. Times Book Club to discuss 'A Ballad of Love and Glory,' which focuses on an overlooked chapter of U.S. history. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-03-29 22:41:57 UTC ]
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Snow Days 2022: Booksellers Use Their Superpower in Cultural War

Singer-songwriter Alicia Keys set the tone for the final afternoon of the ABA's new virtual conference for indie booksellers when she urged them to tap into their superpower: the ability to fight back against book bannings. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-11 05:00:00 UTC ]
More news stories like this | News stories tagged with: #indie booksellers #virtual conference #fight back #book bannings


Bookselling Spotlight: Mitzi’s Books

We talk with Mary Ackland, retail manager of Mitzi’s Books in Rapid City, S.Dak. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-11 05:00:00 UTC ]
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Snow Days 2022: Booksellers Time Travel to 2032, Return Before Lunch

In the first event of ABA's Snow Days conference, game designer Jane McGonigal led more than 500 participants in a few rounds of “mental time travel,” in which she asked listeners, among other things, to peer 10 years ahead to everyone's collective future in bookselling, Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-09 05:00:00 UTC ]
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How to watch Jane Goodall discuss 'The Book of Hope' at the L.A. Times Book Club

Jane Goodall joins the L.A. Times Book Club to discuss 'The Book of Hope: A Survival Guide for Trying Times.' Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-02-25 23:21:39 UTC ]
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Rights Edition: Nicolas Roche on BIEF’s New ‘Books From France’ and Paris Book Market

Interview:  A new event—the in-person Paris Book Market—leads BIEF's spring calendar in French publishing-rights activities. The post Rights Edition: Nicolas Roche on BIEF’s New ‘Books From France’ and Paris Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-02-25 17:34:51 UTC ]
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Bookselling Spotlight: Soul Book Nook

Waterloo, Iowa’s Soul Book Nook is the first and only Black-owned indie in a state where, according to the most recent U.S. Census, less than 4% the population identifies as African American. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-18 05:00:00 UTC ]
More news stories like this | News stories tagged with: #bookselling spotlight #african american