Adweek: Tell me about BuzzFeed’s Social Storytelling program, which you launched in May. Jon Steinberg: It’s very much evocative of the kind of authorization and training programs that we did when I was at Google [where Steinberg was strategic partner development manager on the company’s small medium business partnerships team], and we’ve seen Facebook do as well. Basically, when you have a new format or new ad product, you can’t just expect people to start using it. You have to offer training and accreditation and help. So the Social Storytelling program is very much a training program. We’re basically taking the training and education programs that we have for all new BuzzFeed hires, whether they’re on the business side or product side or creative side, and offering them up to agencies so they can understand how to use our dashboard and publishing system to create content that’s really good for young people and native to the Web. Your editorial side is completely separate from the group who works on sponsored posts, right? Yeah, we've been very rigorous about this. There’s a team of about 25 people that work on creative who are totally separate from the team of 90 people that does reporting. When I got here three years, we were 15 people, and we just crossed 300 people, not including interns. You also partnered with CNN to produce co-branded news videos earlier this summer. Do you think that BuzzFeed videos can achieve the same vitality as your lists and other... Continue reading at 'AdWeek'
[ AdWeek | 2013-08-30 00:00:00 UTC ]
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Ex-ITV marketing director promoted from position as Guardian publisher's chief commercial officerDavid Pemsel, chief commercial officer of Guardian publisher Guardian News & Media, has been promoted to deputy chief executive.Pemsel, the former ITV marketing director, will take over... Continue reading at The Guardian
[ The Guardian | 2013-12-16 00:00:00 UTC ]
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Bloomberg News has an unusual practice of paying some of its reporters explicitly for publishing "market-moving" stories. This is one of many metrics that is factored into reporters' annual bonuses. Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-12-12 00:00:00 UTC ]
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News Corp. is looking for a buyer for its Brooklyn-based local newspaper operation. Capital has learned that the global publishing conglomerate, which also owns The Wall Street Journal and the New York Post, has issued a prospectus to potential b ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-12-11 00:00:00 UTC ]
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Swinwood to succeed Hayes at Harlequin and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-06 00:00:00 UTC ]
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The guy who runs Facebook's most valuable real estate explains why the company just changed its rules. Continue reading at AllThingsD
[ AllThingsD | 2013-12-06 00:00:00 UTC ]
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BuzzFeed Inc., the online publisher of news, lists and quizzes that are designed to be shared on social media, is forecasting revenue of as much as $120 million in 2014, said two people with knowledge of its financials.The sales level will depend on how many advertising deals are booked next... Continue reading at Crains New York
[ Crains New York | 2013-12-04 00:00:00 UTC ]
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BuzzFeed, the online publisher of news, lists and quizzes that are designed to be shared on social media, is forecasting revenue of as much as $120 million in 2014, said two people with knowledge of its financials.The sales level will depend on how many advertising deals are booked next year,... Continue reading at Advertising Age
[ Advertising Age | 2013-12-04 00:00:00 UTC ]
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There are dozens of content management systems for sale, but publishing companies like ours are building their own. What's so complicated about a CMS, anyway?It's impossible to say this comprehensively, but most people in publishing hate the CMS, or content management system, they're forced to... Continue reading at Fast Company
[ Fast Company | 2013-12-03 00:00:00 UTC ]
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A judge on Thursday rejected a request to remove Robert J. Hall from his post as publisher of the company that owns the (Philadelphia) Daily News, Inquirer and Philly.com. Philadelphia Common Pleas Judge Patricia McInerney is still consideri ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-11-15 00:00:00 UTC ]
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Follett lays off 570 bookstore employees and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-15 00:00:00 UTC ]
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The Folio Society is going through its "biggest change in history", leading to the... Continue reading at The Bookseller
[ The Bookseller | 2013-11-15 00:00:00 UTC ]
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News Corp, the recently spun off publishing side of Rupert Murdoch’s media empire, reported that its revenue fell in the first quarter of its fiscal 2014, due to lower advertising revenue and foreign exchange fluctuations. The company re ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-11-12 00:00:00 UTC ]
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News Corp., the publisher of newspapers such as the Wall Street Journal and New York Post, reported a 2.8% decline in first-quarter revenue, hurt by shrinking demand for print advertising.Revenue fell to $2.07 billion in the period, which ended on Sept. 30, down from $2.13 billion a year... Continue reading at Advertising Age
[ Advertising Age | 2013-11-12 00:00:00 UTC ]
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The media-industrial complex loves nothing so much as an anniversary -- especially a grim anniversary. Considering that the assassination of President John F. Kennedy is an event that not only radically transformed our nation but the media itself, it's no surprise that the 50th anniversary of... Continue reading at Advertising Age
[ Advertising Age | 2013-11-12 00:00:00 UTC ]
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News Corp., the publisher of newspapers such as the Wall Street Journal and New York Post, reported a 2.8% decline in first-quarter revenue, hurt by shrinking demand for print advertising.Sales fell to $2.07 billion in the period, which ended on Sept. 30, down from $2.13 billion a year earlier,... Continue reading at Crains New York
[ Crains New York | 2013-11-12 00:00:00 UTC ]
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Media mogul Rupert Murdoch's publishing company News Corp. swung to a profit in its fiscal first quarter -- its first financial reporting period as a stand-alone company -- but revenue slipped nearly 3%. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-11-12 00:00:00 UTC ]
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Are digital sellers undermining the move to automated buying? For a long time, online publishers have worried that the shift to programmatic would undercut their premium business. Some have even created their own private exchanges and are c ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-15 00:00:00 UTC ]
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What good is native advertising if it doesn't talk like a native?To help advertisers, media companies are building teams, often called studios, that create sponsored content for advertisers. Here's a look at four publishers, and how their sponsored-content teams shape up.BuzzFeed Continue... Continue reading at Advertising Age
[ Advertising Age | 2013-10-14 00:00:00 UTC ]
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Erie Times-News and www.GoErie.com, based in Erie, PA, owned by Times Publishing Company, announced that it has released new tablet apps for the iPad and Kindle Fire, new smartphone apps for iPhone and Android, and HTML5 mobile web to its readers. Th ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-11 00:00:00 UTC ]
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News UK (formerly News International) installed a new KODAK PROSPER S30 Imprinting System, bringing the total to 22 PROSPER S30s installed by the British newspaper publisher, a wholly owned subsidiary of News Corp. The current publisher ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-09 00:00:00 UTC ]
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