Jae Goodman has spent 16 years convincing brands like Nike, eBay, Doritos, and Chipotle to forgo ads and make content that entertains us instead. It all seemingly happened in a flash for Observatory CEO Jae Goodman. First, on June 9, Apple TV+ announced a multiyear deal with Nike’s Waffle Iron Entertainment (WIE) to develop and produce sports films. Then on June 16, wine brand 19 Crimes released a limited-edition Martha Stewart action figure to promote their collaboration. That sparked an unpaid eight-minute segment on Today With Hoda & Jenna. On June 23, Doritos hosted a Stranger Things-branded online concert featuring Soft Cell, The Go-Go’s, and Charli XCX. And the following day, WIE launched its first podcast, Hustle Rule, narrated by Ted Lasso’s Hannah Waddingham and based on the best-selling book by Gwendolyn Oxenham.Read Full Story Continue reading at 'Fast Company'
[ Fast Company | 2022-07-16 07:00:30 UTC ]
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Haymarket Business Media won another two prizes, including best B2B digital publishing company. Continue reading at Media Week
[ Media Week | 2022-06-16 07:59:53 UTC ]
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As we’ve noted over and over again, the hottest new book trend sweeping the country is to ban them and/or burn them if they don’t align with your weird, paleoconservative, theocratic prejudices. Not great! But as ever is the case with this strange nation, when one group of Americans starts doing... Continue reading at Literrary Hub
[ Literrary Hub | 2022-06-10 17:01:27 UTC ]
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Frankfurter Buchmesse reports that Hall 3 is almost sold out. This year, Frankfurt Audio and BookFest return, 4,000+ exhibitors expected. The post Frankfurter Buchmesse: ‘Making Democratic Values Visible’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-06-07 18:14:17 UTC ]
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When Nell Zink's sixth novel isn’t squeezing your heart, it's doing its best to enrage you. Continue reading at The Washington Post
[ The Washington Post | 2022-05-27 12:00:33 UTC ]
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Jen Silverman’s novel, We Play Ourselves, is out now in paperback from Random House, so we asked about her favorite books to give to friends, the best stories to revisit, and how she procrastinates. * What is your favorite book to give as a gift? I am bad at many things in life, among them... Continue reading at Literrary Hub
[ Literrary Hub | 2022-05-24 08:51:33 UTC ]
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Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age
[ Advertising Age | 2022-05-20 17:50:22 UTC ]
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“Hillbilly Elegy,” a best-selling memoir that became a star-studded film, raised the profile of the onetime “Never Trump guy” who won an Ohio primary with the help of the former president. Continue reading at The New York Times
[ The New York Times | 2022-05-15 09:00:16 UTC ]
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A worthy cause for you this Thursday: a bookstore owner’s petition to make Harriet Tubman Day a federal holiday (and the first federal holiday named for an American woman) is at nearly 8,000 signatures, and you can add your name here. The petition was created by Jeannine Cook, owner of Harriet’s... Continue reading at Literrary Hub
[ Literrary Hub | 2022-05-05 16:26:12 UTC ]
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Welcome to Ad Age’s NewFronts 2022 newsletter. We’ll be sharing a daily roundup of events, interviews and sessions from IAB. You can sign up here to get updates delivered to your inbox.Amy Poehler’s Twitch tutorial Comedian Amy Poehler helped Amazon’s pitch to media buyers on Monday, at the... Continue reading at Advertising Age
[ Advertising Age | 2022-05-03 23:15:06 UTC ]
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In his new book “The Puzzler,” Jacobs explores the history and psychology of games like Sudoku and Wordle. Continue reading at The Washington Post
[ The Washington Post | 2022-04-29 10:00:00 UTC ]
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The combination of professional and trade publishing keeps one of the country's largest independent publishers moving forward. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-29 04:00:00 UTC ]
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The Pulitzer prize-winning author discusses her follow up to A Visit from the Goon Squad and how imagining a new technology set her writing freeWhen Jennifer Egan bought her house in Brooklyn 20 years ago, it had been on the market for eight months. The owners were an elderly couple, and the... Continue reading at The Guardian
[ The Guardian | 2022-04-16 08:00:03 UTC ]
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Australian author Aaron Blabey's popular graphic novel series The Bad Guys is hitting the big screen. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-14 04:00:00 UTC ]
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The New York Public Library made four banned books available nationwide on SimplyE, its free-reader app. The titles include Speak by Laurie Halse Anderson, King and the Dragonflies by Kacen Callender, Stamped: Racism, Antiracism, and You by Jason Reynolds and Ibram X. Kendi and Catcher in the... Continue reading at Engadget
[ Engadget | 2022-04-13 23:48:05 UTC ]
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Confession time: I’d never read any John LeCarré until after I’d seen the 2011 film of Tinker Tailor Soldier Spy. It’s a brilliant movie, and one that sent me scuttling to read the Karla trilogy and then watch the two excellent Alec Guinness adaptations. After devouring the first two episodes of... Continue reading at Engadget
[ Engadget | 2022-04-07 16:00:47 UTC ]
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Garmus’s novel “Lessons in Chemistry” delivers an assured voice, an indelible heroine and relatable love stories Continue reading at The Washington Post
[ The Washington Post | 2022-04-05 10:00:30 UTC ]
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Tinsel Town has influenced books from "The Princess Bride" to "Moving Pictures" and "Only the Dead Know Burbank." Continue reading at The Washington Post
[ The Washington Post | 2022-04-02 12:00:55 UTC ]
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The Toy Association, the trade group serving the $32.6 billion toy industry, has announced that Toy Fair New York will return after its Covid hiatus, but not until September 2023. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-31 00:00:00 UTC ]
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The employees at Greenlight Bookstores and Yours Truly stationery stores in Brooklyn unanimously ratified their first union contract after joining the RWDSU. Earlier this month, the NLRB rejected Duke University's challenge to the union formed by members of Duke University Press last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-30 04:00:00 UTC ]
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The crowds were not a mirage. Bologna Children's Book Festival reports a strong in-person turnout, 40 percent international. The post Bologna Cheers an ‘Unexpected’ Level of Attendance appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-03-24 19:02:30 UTC ]
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