Jae Goodman has spent 16 years convincing brands like Nike, eBay, Doritos, and Chipotle to forgo ads and make content that entertains us instead. It all seemingly happened in a flash for Observatory CEO Jae Goodman. First, on June 9, Apple TV+ announced a multiyear deal with Nike’s Waffle Iron Entertainment (WIE) to develop and produce sports films. Then on June 16, wine brand 19 Crimes released a limited-edition Martha Stewart action figure to promote their collaboration. That sparked an unpaid eight-minute segment on Today With Hoda & Jenna. On June 23, Doritos hosted a Stranger Things-branded online concert featuring Soft Cell, The Go-Go’s, and Charli XCX. And the following day, WIE launched its first podcast, Hustle Rule, narrated by Ted Lasso’s Hannah Waddingham and based on the best-selling book by Gwendolyn Oxenham.Read Full Story Continue reading at 'Fast Company'
[ Fast Company | 2022-07-16 07:00:30 UTC ]
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Hutchinson senior editor Sarah Norman has made her first acquisition since joining the... Continue reading at The Bookseller
[ The Bookseller | 2012-05-25 00:00:00 UTC ]
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Eason is soon to launch an own-branded e-reader, the Irish Independent reports. A spokesman for... Continue reading at The Bookseller
[ The Bookseller | 2012-05-23 00:00:00 UTC ]
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Rachael Ray's "The Book of Burgers" could just be this year's burger bible. Here, the Food Network star shares tips on planning a burger bash and what she'd serve at a White House cookout. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-05-21 00:00:00 UTC ]
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Collins & Brown has acquired a series of titles in a partnership with craft magazine Mollie... Continue reading at The Bookseller
[ The Bookseller | 2012-05-18 00:00:00 UTC ]
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#collins brown
The Society of Authors has written to schools minister Nick Gibb urging him to support children... Continue reading at The Bookseller
[ The Bookseller | 2012-05-16 00:00:00 UTC ]
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#support children
Foyles has strengthened its marketing team and made a series of changes to its bookshop staffing... Continue reading at The Bookseller
[ The Bookseller | 2012-04-24 00:00:00 UTC ]
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This week, the Obama administration’s Justice Department struck a great legal blow against our open market for books, and indeed against open markets in America. Even though online retailer Amazon has captured more than 50 percent of many key book markets—like the one for ebooks—antitrust... Continue reading at Slate
[ Slate | 2012-04-13 00:00:00 UTC ]
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Because of the strange distortions of copyright protection, there are twice as many newly published books available on Amazon from 1850 as there are from 1950 Continue reading at The Atlantic
[ The Atlantic | 2012-03-30 00:00:00 UTC ]
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Penguin is to sell physical books direct to consumers through pop-up shops as part of a plan to... Continue reading at The Bookseller
[ The Bookseller | 2012-03-23 00:00:00 UTC ]
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Audible.com has persuaded stars such as Dustin Hoffman, Kate Winslet and Samuel L. Jackson to lend their voices to classic novels for the popular media format.When it came to reading a book out loud, Dustin Hoffman was a bit rusty. The last time he had done something similar was in New York City... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-03-14 00:00:00 UTC ]
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(Bloomberg) - News Corp.'s HarperCollins and four other publishers probed by European Union need to address regulatory concerns before they can settle the antitrust case, the European Union's competition commissioner said. Joaquin Almunia, the antitrust chief, told reporters Monday that a... Continue reading at Crains New York
[ Crains New York | 2012-03-12 00:00:00 UTC ]
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It was a big evening for independent publishers at the National Book Critics Circle Awards this year. Copper Canyon Press, Graywolf Press, and Lookout Books scored wins in poetry, criticism, and fiction, respectively. Edith Pearlman, whose story collection Binocular Vision took home the fiction... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-03-09 00:00:00 UTC ]
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A novel banned by the Chinese government has made the longlist for the Independent Foreign... Continue reading at The Bookseller
[ The Bookseller | 2012-03-08 00:00:00 UTC ]
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The Google eBooks store has been merged into the company's wider entertainment portal with... Continue reading at The Bookseller
[ The Bookseller | 2012-03-07 00:00:00 UTC ]
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Scholastic's Storia reading app includes many children's titles previously unavailable in ebook format Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-03-07 00:00:00 UTC ]
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Among the many goodies Nokia unveiled in its presser at MWC 2012 is a new hub for consuming your favorite written content. Called Nokia Reading, it brings your news feeds, ebooks, and audio books together in a unified, digital magazine-like format that can be accessed on- or offline. The app... Continue reading at Engadget
[ Engadget | 2012-02-27 00:00:00 UTC ]
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Despite technological petting zoos, QR codes on shelf-talkers linked to bookstores’ Web sites, and in-store displays of physical books with signage reminding readers that they can also buy e-editions, only a handful of independents are making more than about $100 or so on ebook sales a month. To... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-02-24 00:00:00 UTC ]
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A regional NSW company that was on track to becoming extinct has emerged as a global digital photo printing powerhouse, selling $20 Facebook photo books to customers in over 80 countries including Afghanistan. Continue reading at The Sydney Morning Herald
[ The Sydney Morning Herald | 2012-02-22 00:00:00 UTC ]
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The Hollywood Reporter and Billboard magazines, two Prometheus Global Media titles, signed on for content distribution through the Associated Press today. The content will be made available on the AP beginning this month. Continue reading at Folio Magazine
[ Folio Magazine | 2012-02-16 00:00:00 UTC ]
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'Full Service: My Adventures in Hollywood and the Secret Sex Lives of the Stars' by Scotty Bowers review: Cary Grant, Vincent Price, Edith Piaf and Spencer Tracy are included.The street date of Scotty Bowers' "Full Service: My Adventures in Hollywood and the Secret Sex Lives of the Stars,"... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-02-14 00:00:00 UTC ]
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