Last week was an interesting one for me. Not only because I attended two very different conferences in two cities, but because of the theme I saw play out between each conference and in the days following. First was The Social Shake-Up, a sister brand of Folio:’s for social media practitioners. I was called in to moderate a keynote Q&A with theSkimm founders, Danielle Weisberg and Carly Zakin. From my point of view, it was an interesting conversation, and my major takeaway was a simple one: building a strong brand comes down to delivering a product people want. It’s not rocket science, I know. However, in media we sometimes talk about brand equity as if it’s some sort of entitlement for legacy companies who have paid their dues for simply being in business for an arbitrary amount of time. theSkimm is only seven years old and it started as a daily email with quick bits of news to keep its readers informed. From there it grew into a multiplatform media company with millions of readers. It’s also completed three rounds of funding and is hovering around a $100 million valuation. It began with the two founders and is now employs 100 media professionals. But its business achievements aren’t really what’s made it a powerful brand, its content and audience, or better yet, fans, have. theSkimm has an army of “Skimm’bassadors,” who are out there pushing the brand on its behalf because they have internalized the company’s mission and relate to its voice and purpose. That’s... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-05-16 16:54:43 UTC ]
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By Joe Wilcox, Betanews Apple's approach to magazine and newspaper subscriptions and third-party ebook sales stink of the kind of practices that got Microsoft into trouble with trustbusters on two continents during the late 1990s and early 2000s. A year ago, publishers embraced iPad as the... Continue reading at Betanews
[ Betanews | 2011-02-04 00:00:00 UTC ]
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By Tim Conneally, Betanews At a special event in Mountain View, California Wednesday, search leader Google gave the first in-depth look at "Honeycomb," the tablet-specific version of the Android operating system. This is the biggest overhaul the platform has gotten since it debuted in 2008. The... Continue reading at Betanews
[ Betanews | 2011-02-03 00:00:00 UTC ]
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Written By: Charlotte Williams Bloomsbury is to publish the memoir of Mohamed ElBaradei, the leading opponent to Egypt's President Mubarak, two months early as clashes continue between the president's supporters and those demanding regime change in Cairo. read more Continue reading at The Bookseller
[ The Bookseller | 2011-02-03 00:00:00 UTC ]
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Written By: Benedicte Page Picador senior editor Sam Humphreys is to join Profile as publisher for imprint Serpent's Tail, leaving Pan Macmillan after nine years. Former publisher Pete Ayrton now takes the role of editor-at-large. Humphreys, the editor who acquired Emma Donoghue's hit novel... Continue reading at The Bookseller
[ The Bookseller | 2011-02-02 00:00:00 UTC ]
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On February 15, Open Road Integrated Media will publish the first childrens titles in its author branded program: seven ebooks by Newbery Medal and National Book Award winner Virginia Hamilton, who died in 2002. Among the ebooks on the list are Newbery and NBA winner M.C. Higgins, the Great. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-02-02 00:00:00 UTC ]
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Hearst Corporation has made a "binding offer" of 651m (£559m) for Lagardère's international magazine business, which includes a licensing agreement for fashion magazine Elle. Continue reading at Media Week
[ Media Week | 2011-01-31 00:00:00 UTC ]
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Hearst Corp. announced today that it has made an offer of 651 million euros (or about $889 million) for Lagardere's international press and magazine business, including 102 titles in 15 countries, and 50 related Web sites. The deal includes publishing rights to Elle in 15 countries as well as 10... Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-31 00:00:00 UTC ]
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Written By: Lisa Campbell Waterstone's is cutting orders it makes on new titles from March to reduce its number of returns. The book retailer contacted suppliers this week asking them to reduce initial orders by about 20%. Publishers were asked to cancel existing pre-orders so that new orders... Continue reading at The Bookseller
[ The Bookseller | 2011-01-28 00:00:00 UTC ]
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In two acquisitions this month, Fry Communications, a leading publication printer, has added to the array of services it offers customers. Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-27 00:00:00 UTC ]
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That might be the best news yet, as long as publishers remember why they went into bankruptcy in the first place. Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-21 00:00:00 UTC ]
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Ten years ago, as the prospect of monetizing Web sites started becoming a reality for publishers, different departments butted heads over prime real estate: editorial wanted it for content; sales wanted it for advertising; marketing wanted it for promotion. Today, as the emphasis shifts away... Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-20 00:00:00 UTC ]
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Hachette Filipacchi is to close teen print magazine Sugar in March, which has suffered flagging circulation figures, and ahead of an anticipated group sale to US publisher Hearst. Continue reading at Media Week
[ Media Week | 2011-01-19 00:00:00 UTC ]
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Publishers are launching iPhone and iPad apps on a daily basis (unless you're Bonnier, then it seems almost hourly). Many are coming from the usual suspects with deep pockets--Hearst, Conde Nast, Time Inc. etc. Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-19 00:00:00 UTC ]
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