Bookstore Marketing Promotions Spread Across Europe

The USA's IndieBound initiative to promote book purchases from local independent bookstores has prompted similar campaigns in the UK, Germany, and Holland. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2013-09-11 00:00:00 UTC ]

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Book Packager Melcher Media Expands into Marketing and Printing

After 30 years in business, the company will offer direct-to-consumer sales, marketing, and printing services for what founder and CEO Charles Melcher calls "a focused list of clientele." Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-30 00:00:00 UTC ]
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Germany: Bookwire’s Audiobook Service Goes to Brazilian, English, Spanish Markets

Bookwire's 'WAY' audiobook services are to be available to French-language publishers early in 2024. The post Germany: Bookwire’s Audiobook Service Goes to Brazilian, English, Spanish Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-11-29 04:44:54 UTC ]
More news stories like this | News stories tagged with: #post germany #audiobook service #spanish markets #audiobook


Patt Morrison: Don't let anybody diss L.A.'s reading habits. This was and is a bookstore boomtown

In bookstores' L.A. heyday, shops were as ubiquitous as a certain coffee chain is today. But we're no slouches today, even if the internet removed many stores' physical presences. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-11-14 16:00:50 UTC ]
More news stories like this | News stories tagged with: #reading habits #bookstore


How Marketers Are Navigating AI’s Language Gap

When Mike Sotelo, vice president of digital content and experience at ad agency Alma, experimented with OpenAI's generative artificial intelligence tool GPT-3 in Spanish earlier this year, it wasn't long before he came across a language gap. Sotelo entered two prompts: "How does a guey [a... Continue reading at AdWeek

[ AdWeek | 2023-11-13 21:00:00 UTC ]
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Akimbo Bookshop, Rochester’s Radical Bookstore, Rises from the Ashes

Helped by the bookselling community, Akimbo reopened in April after a fire destroyed its first location. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-03 04:00:00 UTC ]
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Hicklebee's Bookstore Gets New Owner

San Jose children's bookstore Hicklebee's has a new owner for the first time since its founding in 1979. As of midnight on October 31, sisters Monica Holmes and Valerie Lewis are handing the reins to Laura Gahrahmat, a newcomer to bookselling. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-31 00:00:00 UTC ]
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Levine Querido: Making Waves in the Spanish Market

Since its inception in 2019, the children’s publisher has quietly amassed a list of award-winning and bestselling titles with a focus on stories about the Latine experience by Latine creators. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-30 04:00:00 UTC ]
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Bookstore Sales Fell 17% in August

A move to the sale of more digital products in the educational market, through new purchasing options for college students, is likely one of the reasons a big decline came the month before school starts. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-19 04:00:00 UTC ]
More news stories like this | News stories tagged with: #digital products #college students #big decline


Along Utah’s Wasatch Front, LGBTQ Bookstores Make a Statement

The King's English Bookshop in Salt Lake City doubles down on supporting Drag Story Hours following a bomb threat, and is preparing to launch a new venture, Mosaics Community Bookstore and Venue. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-19 04:00:00 UTC ]
More news stories like this | News stories tagged with: #english bookshop #bomb threat #bookstore #bookshop


Arnold Intelligence: Schwarzenegger Spoofs AI to Promote His New Book

Arnold Schwarzenegger has been many things: bodybuilder, movie star, governor of California-and now a self-help guru. This month, Schwarzenegger released a self-help book titled, Be Useful: Seven Tools for Life. Since he's no ordinary star, publisher Penguin Press knew it couldn't promote the... Continue reading at AdWeek

[ AdWeek | 2023-10-18 13:30:00 UTC ]
More news stories like this | News stories tagged with: #book titled #arnold schwarzenegger #movie star #publisher penguin #self-help book


Sharjah International Book Fair To Host 108 Markets

At a news conference in the UAE, a new record for the coming 42nd Sharjah International Book Fair in how many markets will be represented. The post Sharjah International Book Fair To Host 108 Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-10-13 16:17:01 UTC ]
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Bloomberg Media Restructures Sales Team to Streamline Events, Integrated Marketing

Business and financial news publisher Bloomberg Media is restructuring its sales and marketing divisions around industries like tech, finance, auto, luxury and consultancy, rather than geography, to streamline operations and strengthen its appeal to advertisers, according to chief revenue... Continue reading at AdWeek

[ AdWeek | 2023-09-28 10:30:00 UTC ]
More news stories like this | News stories tagged with: #integrated marketing #streamline operations #news publisher


Editorial Promotions Announced at Ballantine Group

Kara Welsh, president of PRH’s Ballantine Group—home of the Ballantine Bantam Dell imprints—announced a number of editorial promotions within the group. Those include the promotion of Kara Cesare to v-p and editor-in-chief of BBD. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-19 04:00:00 UTC ]
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Neal Sofman, Longtime Bookstore Owner, Dies at 75

The co-owner of San Francisco's Bookshop West Portal and founder of onetime Bay Area bookselling staple A Clean Well-Lighted Place for Books, died on September 6. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-18 04:00:00 UTC ]
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Bookstore Sales Dipped 1.3% in July

Bookstore sales fell 1.3% in July, slipping from $595 million last year to $587 million in 2023, according to preliminary estimates from the U.S. Census Bureau. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-15 04:00:00 UTC ]
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Circana BookScan: US Print Book Market ‘Slowing a Bit’

The August assessment of Circana BookScan's Kristen McLean shows romance leading a drop in United States print book sales. The post Circana BookScan: US Print Book Market ‘Slowing a Bit’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-09-11 22:40:03 UTC ]
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Author Strikes Back Against Spreading Science Denial

In her new book, author Janet Kellogg Ray addresses her concerns about what she sees as a revival of the battle lines being drawn between science and faith in a similar fashion to what led to the Scopes Monkey trial in 1925. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-23 04:00:00 UTC ]
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‘Strays’ Stumbles at Box Office Without Its Stars’ Promotion

The R-rated comedy opened to a fifth place showing this weekend, while the comic book movie “Blue Beetle” came in at No. 1. Both were hurt by the actors’ strike. Continue reading at The New York Times

[ The New York Times | 2023-08-20 17:07:08 UTC ]
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Bookstore Sales Rose Nearly 7% in First Half of 2023

Despite a dip in June, sales increased 6.9% at bookstores during the first six months of 2023 over last year, rising to $3.86 billion. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-15 04:00:00 UTC ]
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Viking Penguin Makes Series of Promotions

With the pending retirement of three veteran editors, Viking Penguin has promoted seven editors to new roles and hired Seema Mahanian as senior editor at Pamela Dorman Books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-09 04:00:00 UTC ]
More news stories like this | News stories tagged with: #pending retirement #viking penguin #senior editor