Booksellers offer Super Thursday promotions

Some bookshops are invoking the name of Super Thursday for promotions and marketing. Chapter... Continue reading at 'The Bookseller'

[ The Bookseller | 2012-10-02 00:00:00 UTC ]
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Super Bowl 58 Breaks Viewership Records With Swift Rise in Ratings

Super Bowl 58 was Taylor-made for ratings gold. Thanks to multiple telecasts and streams, the power of live sports and even a Taylor Swift bump, Sunday's Super Bowl matchup showcasing the Kansas City Chiefs' overtime win against the San Fransisco 49ers smashed viewership... Continue reading at AdWeek

[ AdWeek | 2024-02-13 02:47:06 UTC ]
More news stories like this | News stories tagged with: #adobe analytics #nielsen


Breaking Traditions: Gen Z and Millennial Women Transform Super Bowl

Women have always watched the Super Bowl, with Nielsen reporting that in 2018, women made up nearly half of Super Bowl viewers--surpassing the combined female viewership of the Oscars, Grammys and Emmys. Brands, marketers and the NFL have begun to embrace female... Continue reading at AdWeek

[ AdWeek | 2024-02-08 21:53:41 UTC ]
More news stories like this | News stories tagged with: #super bowl #nielsen


Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2024

Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday

[ Digiday | 2024-02-06 05:01:00 UTC ]
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The American Booksellers Association's Winter Institute 2024: All Our Coverage

Booksellers and authors prepare to gather in Ohio’s Queen City for the 2024 ABA Winter Institute. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-26 05:00:00 UTC ]
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American Booksellers Association to Close Its Headquarters

The organization, which has had offices in the New York City metro area since its formation in 1900, confirmed this week that it will become a “permanently remote organization” at the end of February. CEO Allison Hill said that the closure “doesn’t change the way we've been working.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-25 05:00:00 UTC ]
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North Carolina’s Firestorm Books Offers Free Books Banned in Florida

Firestorm Books in Asheville, N.C., has acquired 22,500 copies of 46 children's books that were banned from the Duval County Public School system in Florida, and will distribute them for free across the U.S. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-11 05:00:00 UTC ]
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In Tbilisi: Bookseller Tamara Megrelishvili on Sales Trends

Tamara Megrelishvili, founder of Georgian bookstore Prospero's talks about the impact of diminished tourism, war, and political unease. The post In Tbilisi: Bookseller Tamara Megrelishvili on Sales Trends appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-01-10 17:45:34 UTC ]
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Midwestern Booksellers Report a Strong Finish to the 2023 Holiday Season

Thanks to mild weather and a strong economy, December sales at bookstores across the Midwest were up, with booksellers reporting increases ranging from 13% to 31%. Adult fiction and political nonfiction were popular, as were children's picture books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-09 05:00:00 UTC ]
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What Booksellers Can Teach Us About Reading, Writing and Publishing

My longtime girlfriend is a longtime bookseller. Her relationship with bookselling predates ours three times over. It is a surprisingly taxing career path—one that asks of the body, and of the mind. There are the bad days, where she brings home the classic bookseller gripes: failed hand-sells,... Continue reading at Literrary Hub

[ Literrary Hub | 2024-01-05 09:56:55 UTC ]
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Panel Mania: ‘The Super Hero’s Journey’ by Patrick McDonnell

‘The Super Hero’s Journey’ by Patrick McDonnell is a creative tribute to the still-potent power of classic Marvel superheroes and the artists that created them. A 10-page excerpt. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-20 05:00:00 UTC ]
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A billionaire and a novelist offer two versions of tech's future. Who's right?

Where exactly is tech going? Joanne McNeil's debut novel 'Wrong Way' and billionaire Marc Andreessen's 'Techno-Optimist Manifesto' offer some clues. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-12-12 11:00:26 UTC ]
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At Guadalajara: Mexico’s Publishers Promote Sustainability, Social Responsibility

The Mexican book chamber's commission on sustainability and issues in diversity has gained traction, according to officials at a session at the Guadalajara Book Fair. The post At Guadalajara: Mexico’s Publishers Promote Sustainability, Social Responsibility appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-12-04 14:25:42 UTC ]
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Bob Contant, Dedicated Bohemian Bookseller, Dies at 80

A founder of the St. Mark’s Bookshop in the East Village, he prided himself on stocking titles that were not “too popular” and stayed in business for four decades. Continue reading at The New York Times

[ The New York Times | 2023-11-23 01:12:36 UTC ]
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Booksellers, Publishers Urge Appeals Court to Uphold Block on Texas Book Rating Law

Attorneys for a group of booksellers and publishing industry associations argue that a district court in Texas correctly enjoined HB 900, and that the injunction should be allowed to stand. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-14 05:00:00 UTC ]
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Bigger Trade Shows, More Nontraditional Booksellers

This year’s regional bookseller shows were upbeat and exciting gatherings, where both traditional and nontraditional booksellers networked, met authors, and discovered the hottest new releases. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-27 04:00:00 UTC ]
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Pioneering Bookseller Hillel Stavis Dies at 78

WordsWorth Books founder Stavis, a leader in computerized inventory and online selling and cofounder of the WordStock inventory and POS system, died on October 20. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-26 04:00:00 UTC ]
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