Bon Appétit Variety Show Raises $200K for Charity—and Thousands of New Subscribers

A variety show put on by Bon Appétit's test kitchen staff Friday evening, live-streamed on YouTube and benefiting the World Central Kitchen, was loud, silly, at-times chaotic, and in the end, remarkably effective. Nearly 500,000 viewers tuned into the show at some point during the two-hour broadcast, which raised $52,000 in its first 20 minutes and a total of $196,960 as of Wednesday afternoon (donations are still open). Conferencing in from their homes in New York City or locations as far-flung as Texas, Mexico and Long Island, the magazine's roster of test kitchen personalities routinely popped in and out over the course of the two-hour broadcast, which featured a cocktail tutorial, live competitions, a reader Q&A, check-ins with several staffers' pets and a supercut of editors chopping onions while being forced to read the lyrics of Britney Spears' "Lucky," among other segments. Supported by sponsors Bush's Beans and Dawn Powerwash, and with YouTube covering transaction fees, all of the money raised will go directly to the World Central Kitchen's COVID-19 relief efforts, which involves distributing individually packaged, fresh meals to children and families that need support as well as seniors who are unable to venture outside. "We not only wanted to raise funds for a deserving organization in need of them, but we wanted to provide our dedicated, supportive fans with something they could look forward to during these monotonous days and weeks of quarantine,” says... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-05-06 20:55:01 UTC ]
News tagged with: #britney spears #money raised #raise funds #encouraging viewers

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DC’s 2013 Direct Market Sales Show Slippage

A look at DC Comics periodical sales trends in 2013 shows strong titles at the top buoying some weaker titles at the bottom. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-15 00:00:00 UTC ]
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FarFaria App Offers kids’ Stories for $3.99 Per Month

Offering a colorful and fanciful interface with more than 600 digital stories for kids, FarFaria is a subscription app for the iPad, providing unlimited access to its content for $3.99 a month. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-14 00:00:00 UTC ]
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Linework NW Highlights New Indie Show Trend

Linework NW in Portland, OR highlighted a new trend in indie shows—a free one-day festival that spotlights indie comics. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-14 00:00:00 UTC ]
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Picture book Dinosaur Roar! to become stage show

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[ The Bookseller | 2014-04-14 00:00:00 UTC ]
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This week in children's apps, we feature educational apps reviewed and approved by experts at the Smithsonian. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-10 00:00:00 UTC ]
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Sequential App Adds Top Shelf Graphic Novels

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[ Publishers Weekly | 2014-04-08 00:00:00 UTC ]
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PW London Book Fair Show Daily: Day 1, April 8, 2014

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[ Publishers Weekly | 2014-04-07 00:00:00 UTC ]
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Print isn't dead after all, magazine biz shows signs of revival

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[ Crains New York | 2014-03-29 00:00:00 UTC ]
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[ Publishers Weekly | 2014-03-27 00:00:00 UTC ]
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[ The Bookseller | 2014-03-27 00:00:00 UTC ]
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Content Aggregator Apps and Publishers: A Complicated Dynamic (Infographic)

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[ Folio Magazine | 2014-03-27 00:00:00 UTC ]
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[ The Guardian | 2014-03-26 00:00:00 UTC ]
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[ Engadget | 2014-03-21 00:00:00 UTC ]
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[ The Bookseller | 2014-03-18 00:00:00 UTC ]
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[ The Bookseller | 2014-03-17 00:00:00 UTC ]
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[ Fast Company | 2014-03-17 00:00:00 UTC ]
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[ Editor & Publisher | 2014-03-14 00:00:00 UTC ]
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