Bloomsbury Business lands Springer guide to building a female brand

Bloomsbury Business has landed a guide by UK marketing specialist Kubi Springer on how to build a powerful female brand. Continue reading at 'The Bookseller'

[ The Bookseller | 2019-04-04 00:00:00 UTC ]

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BA slams government for business rate inaction

The Booksellers Association has criticised the government for failing to tackle business rates... Continue reading at The Bookseller

[ The Bookseller | 2012-03-30 00:00:00 UTC ]
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Radio campaign for Marco Polo guides

Marco Polo travel guides, newly launched into the UK market, will be backed with a summer radio... Continue reading at The Bookseller

[ The Bookseller | 2012-03-27 00:00:00 UTC ]
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Penguin buffs brand to retain readers

Penguin is to sell physical books direct to consumers through pop-up shops as part of a plan to... Continue reading at The Bookseller

[ The Bookseller | 2012-03-23 00:00:00 UTC ]
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Hutchinson to go faster for bloomsbury

Bloomsbury has acquired a book by sports writer Michael Hutchinson entitled Faster, in which he... Continue reading at The Bookseller

[ The Bookseller | 2012-03-23 00:00:00 UTC ]
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Schnittman leaves Bloomsbury for Hachette Book Group

Hachette Book Group has appointed Evan Schnittman to the role of executive vice president,... Continue reading at The Bookseller

[ The Bookseller | 2012-03-23 00:00:00 UTC ]
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Watermark lands at King's Cross

The first Watermark bookshop in Europe has opened in the new London King's Cross concourse... Continue reading at The Bookseller

[ The Bookseller | 2012-03-19 00:00:00 UTC ]
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American Business Media's 2012 Neal Award Winners

This story first appears on FOLIO: sister site, minonline. Business-to-business media were in the forefront on March 16 as American Business Media presented its 58th annual Jesse H. Neal Awards at a New York luncheon. Continue reading at Folio Magazine

[ Folio Magazine | 2012-03-19 00:00:00 UTC ]
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Guide to wine for Pan Mac

Pan Macmillan has acquired a new "engaging and accessible guide to wine" based on the... Continue reading at The Bookseller

[ The Bookseller | 2012-03-15 00:00:00 UTC ]
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Bloomsbury wins six-figure deal for Sophia

Bloomsbury has acquired a non-fiction title about Princess Sophia Duleep Singh, the... Continue reading at The Bookseller

[ The Bookseller | 2012-03-09 00:00:00 UTC ]
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Waterstones' "promised land" due for Christmas

Waterstones' m.d. James Daunt has told independent publishers that the “promised land... Continue reading at The Bookseller

[ The Bookseller | 2012-03-08 00:00:00 UTC ]
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Zinio caves to begging, says BlackBerry PlayBook app landing in March

Zinio's magazine app has certainly made the rounds -- Android slabs, the Kindle Fire, the iPad and even the ill-fated TouchPad have had their shining moment with the digital service -- but months of "consideration" for their platform have BlackBerry PlayBook owners feeling left out in the cold.... Continue reading at Engadget

[ Engadget | 2012-02-29 00:00:00 UTC ]
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Former Dow Jones Digital Boss Gordon McLeod Lands at Krux

Gordon McLeod, the former head of Dow Jones's digital publications, has a new job, at an ad tech start-up. He's now president at Krux, a two-year-old "data management platform" that helps publishers control "cookie" data that tracks Web surfers' movements. Last fall, Krux raised $11 million in a... Continue reading at AllThingsD

[ AllThingsD | 2012-02-28 00:00:00 UTC ]
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iMedia Revenue Ltd. Provides Newspaper Publishers With Forum For Online Business Opportunities

Research Triangle, NC &ndash;February 21, 2012 &ndash; iMedia Revenue Ltd., a company dedicated to delivering the latest advanced editorial and advertising solutions to local newspaper agencies, today announced the launch of a BloggingWriters ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-22 00:00:00 UTC ]
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Gannett Building Paywalls Around All Its Papers Except USA Today

The vogue for digital paywalls sweeping the news business has made it all the way to the top: Gannett, the nation&rsquo;s largest newspaper publisher, is planning to switch over all of its 80 community newspapers to a paid model by the end of the ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-22 00:00:00 UTC ]
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Bloomsbury acquires "the" book on Lucian Freud

Bloomsbury has acquired world rights in a biography of the late artist Lucian Freud, penned by... Continue reading at The Bookseller

[ The Bookseller | 2012-02-16 00:00:00 UTC ]
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Building Buzz with Social Media

These days it doesn’t take long to change the face of marketing. According to Tom Dean, senior marketing director in the trade book division at Zondervan, “The game has changed dramatically in the past 18 to 24 months.” That change comes thanks to the power of social spaces that allow authors to... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-02-10 00:00:00 UTC ]
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Bloomsbury launches high-flying Circus

Bloomsbury is to launch a new literary imprint, Bloomsbury Circus, to accommodate its expanding... Continue reading at The Bookseller

[ The Bookseller | 2012-01-27 00:00:00 UTC ]
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Apple's iTunes education gamble is about building loyal consumers early

Two months ago, I argued here on BetaNews that despite the ever-increasing chorus of negativity surrounding Apple, its best days are ahead. One of my reasons for my belief is the young consumer, where the Cupertino company is building a considerable amount of brand equity. Today's... Continue reading at Betanews

[ Betanews | 2012-01-20 00:00:00 UTC ]
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