Bloomsbury Business lands Springer guide to building a female brand

Bloomsbury Business has landed a guide by UK marketing specialist Kubi Springer on how to build a powerful female brand. Continue reading at 'The Bookseller'

[ The Bookseller | 2019-04-04 00:00:00 UTC ]

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Hodder, Penguin and Bloomsbury win at BMS marketing awards

The Book Marketing Society's best marketing campaign awards for autumn 2012 have seen wins... Continue reading at The Bookseller

[ The Bookseller | 2013-03-04 00:00:00 UTC ]
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Integrating Social Marketing Into Brand Campaigns

Social marketing isn’t close to peaking yet, but it’s already a part of almost every conversation between brands and marketers. Close to 90 percent of advertisers are using some form of it, according to a recent Nielsen study. Continue reading at Folio Magazine

[ Folio Magazine | 2013-03-01 00:00:00 UTC ]
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‘Step change’ for birders with Bloomsbury ebooks

Bloomsbury is launching a series of ornithology titles as enhanced ebooks which will include... Continue reading at The Bookseller

[ The Bookseller | 2013-02-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #enhanced ebooks #step change


European Publisher Axel Springer Acquires Second Screen App TunedIn

TunedIn Media, the German company behind the second screen “social TV’ app TunedIn, has been acquired by European publishing giant Axel Springer. The amount isn’t being disclosed, so it’s unlikely to be a home ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-02-26 00:00:00 UTC ]
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Barnes & Noble 'founder' pondering bid to buy back retail business, hive off Nook Media

Just 12 hours after (already denied) rumors circulated that Barnes & Noble may ditch its Nook business, the company has had to make an announcement concerning its retail division. Thanks to SEC regulations, the company has had to 'fess up that majority shareholder and "founder*" Leonard... Continue reading at Engadget

[ Engadget | 2013-02-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book chain #leonard riggio #majority shareholder


Building a Sci-Fi and Fantasy Publishing House from Scratch

Science fiction and fantasy publisher Angry Robot, part of the Osprey Group, is the creation of one man and many minds working in tandem across the UK and the Atlantic. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-02-20 00:00:00 UTC ]
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Penguin Children's reveals brand plans for 2013

Children's laureate Julia Donaldson's follow-up to Edward Lear's classic, The Owl and... Continue reading at The Bookseller

[ The Bookseller | 2013-02-08 00:00:00 UTC ]
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Daunt condemns business rates rise

  Waterstones m.d. James Daunt (above) has called on the government to address the issue... Continue reading at The Bookseller

[ The Bookseller | 2013-02-01 00:00:00 UTC ]
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Bloomsbury hopes for smash hit from Seles

Bloomsbury Children’s has acquired two books in a teen series set in a sports school by... Continue reading at The Bookseller

[ The Bookseller | 2013-02-01 00:00:00 UTC ]
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Can Brazil Build 39 Libraries Per Day Until 2020?

Brazil's is demanding that every school in the country house a library by 2020. To meet that goal, 128,020 libraries will have to be built—or 39 per day—if the goal it to be met. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-31 00:00:00 UTC ]
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Amazon's E-Book Business Is Up 70 Percent, but It's Still Not Disclosing Kindle Sales

Whatever Kindle sales were in Q4, they could have been better had Amazon not sold out of its flagship e-reader. Continue reading at AllThingsD

[ AllThingsD | 2013-01-30 00:00:00 UTC ]
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HarperCollins launches education business in India

HarperCollins is launching a new education publishing division in India which will mark its... Continue reading at The Bookseller

[ The Bookseller | 2013-01-29 00:00:00 UTC ]
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Profile quick off the blocks with 'Inferno' guide

Profile has announced a new book from Michael Haag exploring the background of Dan Brown’s... Continue reading at The Bookseller

[ The Bookseller | 2013-01-18 00:00:00 UTC ]
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Big children's brands push up 2012 sales

The value of the children’s physical books market last year was marginally up on 2011,... Continue reading at The Bookseller

[ The Bookseller | 2013-01-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #brands push #big children


Bloomsbury reports end-2012 profit rise

Bloomsbury has reported a year-on-year profit boost in the final quarter of 2012, at the same... Continue reading at The Bookseller

[ The Bookseller | 2013-01-16 00:00:00 UTC ]
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Pearson closes UK adult training business

Pearson is to exit its UK adult training business, Pearson in Practice. After launching a... Continue reading at The Bookseller

[ The Bookseller | 2013-01-07 00:00:00 UTC ]
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Reader’s Digest UK closes its book business

Reader's Digest UK will no longer produce or sell books, following a restructuring of the... Continue reading at The Bookseller

[ The Bookseller | 2013-01-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #sell books #longer produce #book business


News Corp applies to separate business

News Corp, the parent company of HarperCollins, has formally applied to separate the company into... Continue reading at The Bookseller

[ The Bookseller | 2012-12-21 00:00:00 UTC ]
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Bloomsbury Targeting Digital Readers In New Global Campaign

Bloomsbury, with its new Just Great Reads promotion, is running what it is calling the "first ever" global marketing campaign targeted expressly at readers who favor devices. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-12-21 00:00:00 UTC ]
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Haynes to undertake fundamental business review

Haynes Publishing Group has reported a 2% drop in overall group revenue in the second quarter of... Continue reading at The Bookseller

[ The Bookseller | 2012-12-18 00:00:00 UTC ]
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