BlogHer co-founder and CEO Lisa Stone sounded triumphant today in San Diego, where her women-focused blog and advertising network was hosting its seventh annual BlogHer conference. More than 3,500 bloggers were in attendance, and the company announced some new partnerships like the "Live Well Lived" initiative with P&G. In the years since BlogHer was founded in 2005, Stone said the company has crossed "the credibility gap", so advertisers take it seriously. There's still plenty of opportunity for future growth, though. Stone said one of her big efforts in the coming year will be the LATISM-BlogHer Publishing Network, a new, joint effort with the Latinos in Social Media group to create a bilingual network of Latino blogs. She's also interested in expanding BlogHer's support for video and "mobile, mobile, mobile" on the latter front, Stone hinted that there will be announcements coming soon, but she declined to offer any details. Asked how BlogHer's model changes as more and more online conversation moves onto social networks, Stone said she welcomes the shift. BlogHer's properties reach 26 million women every month, but its bloggers connect with another 8 million people through social networks, she said. She also suggested that private social networks such as Google Circles could offer new opportunities, because women want to have conversations with trusted bloggers about sensitive issues, and they don't want to have those conversations in public. "Facebook doesn't... Continue reading at 'AdWeek'
[ AdWeek | 2011-08-06 00:00:00 UTC ]
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On Dec. 2, Washington Post president Stephen Hills hired two-year Time Inc. group publisher of news and business Jed Hartman as chief revenue officer. It caps an impressive 2014 for Hartman, who directed the successful relaunches and redesigns of Fortune.com, Money.com and Time.com which help... Continue reading at Folio Magazine
[ Folio Magazine | 2014-12-03 00:00:00 UTC ]
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Time Inc., the nation's the largest magazine publisher, is losing one of its top business-side execs to The Washington Post. The executive, Jed Hartman, who is group publisher of news and business at Time Inc., is joining the Post as its chief revenue officer.The departure costs Time Inc. an... Continue reading at Advertising Age
[ Advertising Age | 2014-12-02 00:00:00 UTC ]
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Poetry, Young Adult titles and a Booker Prize winning author feature on the list of books to be given away during World Book Night 2015. Special editions of the 20 titles will all be given away by thousands of volunteers, who can now begin applying to take part in the annual event on 23rd April... Continue reading at The Bookseller
[ The Bookseller | 2014-12-02 00:00:00 UTC ]
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Amazon has trebled its number of collection points for customers via a partnership with Royal Mail. The e-commerce giant revealed the link-up today ( 25th November), which has added an extra 10,500 collection points in post offices to its PickUp Location Programme in the UK, bringing its total... Continue reading at The Bookseller
[ The Bookseller | 2014-11-25 00:00:00 UTC ]
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Star Trek’s Captain Kirk turns to crowd-funding to finance new book on how to reinvent yourself after 50He has battled the Klingons and boldly gone where no man has gone before as Captain James T Kirk of the USS Enterprise, but now William Shatner is taking on a new mission: conquering the world... Continue reading at The Guardian
[ The Guardian | 2014-11-24 00:00:00 UTC ]
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Harlequin’s Mira imprint has acquired three novels in the Daisy's War trilogy, set against the backdrop of World War II. The saga, by Merryn Allingham, charts the fortunes of working class Londoner Daisy Driscoll during the 1939-45 war period. Commissioning editor Sally Williamson bought world... Continue reading at The Bookseller
[ The Bookseller | 2014-11-22 00:00:00 UTC ]
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Young adults dominate the Arabic book market, but publishers are acutely sensitive to the slightest challenge to conservative etiquetteThe boom in young adult fiction has left the Arab publishing world playing catch-up, as authors try to compete with Twilight and The Hunger Games without... Continue reading at The Guardian
[ The Guardian | 2014-11-21 00:00:00 UTC ]
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Regional newspaper publishers pool ad space to compete with tech companies such as Facebook, Microsoft and Google Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-11-19 00:00:00 UTC ]
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After several years of honing its skills on properties like Back to the Future and Sam & Max, Telltale Games nailed its episodic storytelling approach with 2012's brilliant The Walking Dead. It forced you to make moral and strategic choices while trying to survive the undead uprising, and... Continue reading at PC World
[ PC World | 2014-11-07 00:00:00 UTC ]
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In a recent survey by industry newsletter Shelf Awareness, the novel 'We Have Always Lived in the Castle' by Shirley Jackson was booksellers' top pick for a great spooky tale. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-11-04 00:00:00 UTC ]
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Carla Buzasi, the Huffington Post UK’s founding editor-in-chief and now global chief content officer on trends business WGSN, is the third keynote speaker at FutureBook 2014, joining digital entrepreneur George Berkowski, and Penguin Random House UK chief executive Tom Weldon, at Europe’s... Continue reading at The Bookseller
[ The Bookseller | 2014-10-24 00:00:00 UTC ]
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German publishers said they are bowing to Google’s market power, and will allow the search engine powerhouse to show news snippets in search results free of charge, at least for the time being.The decision is a step in an ongoing legal dispute between the publishers and Google. Publishers are... Continue reading at PC World
[ PC World | 2014-10-23 00:00:00 UTC ]
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The UK publishing market led the world in terms of the number of new titles published relative to population size in 2013, as well as in 2013 export revenue, according to new figures from the International Publishing Association (IPA). Continue reading at The Bookseller
[ The Bookseller | 2014-10-20 00:00:00 UTC ]
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Last month Facebook analyzed a user meme looking at '10 books that have stayed with you.' Now the company's data scientists have done another analysis looking at responses from foreign-language users and have found some different results. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-10-17 00:00:00 UTC ]
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What’s every blogger’s dream? A book deal. Even better: a multibook deal from a single blog post. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-17 00:00:00 UTC ]
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Martha Stewart is getting out of the business of magazines -- mostly.Her company, Martha Stewart Living Omnimedia, has struck a 10-year licensing agreement with Meredith Corp., owner of Better Homes and Gardens and Every Day With Rachael Ray, to handle the advertising sales, marketing,... Continue reading at Advertising Age
[ Advertising Age | 2014-10-16 00:00:00 UTC ]
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Martha Stewart Living Omnimedia Inc. will farm out most of its magazine operations to Better Homes and Gardens publisher Meredith Corp., cutting costs as it focuses on brand-licensing deals. Meredith... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2014-10-16 00:00:00 UTC ]
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The rise of content marketing and native advertising occasionally makes for strange bedfellows, as in a recent alliance between ad agency Leo Burnett and digital publisher The Huffington Post, which the companies plan to announce Monday.Under the agreement, HuffPost Partner Studio, the... Continue reading at Advertising Age
[ Advertising Age | 2014-10-13 00:00:00 UTC ]
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What are publishers doing in Namibia, Jordan, Senegal and Indonesia? We interview four publishers at the Frankfurt Book Fair to find out. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-10 00:00:00 UTC ]
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The mobile advertising boom is more apparent than ever and publishers are now recognizing the success of custom and native ad strategies on mobile. Continue reading at Folio Magazine
[ Folio Magazine | 2014-10-08 00:00:00 UTC ]
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