The Digital Content NewFronts have always been a smorgasbord of little-known startups, mixed among the publishing stalwarts, searching for their big breaks the one time of year the whole industry is paying attention. But this year, it’s not the little guys with their internet-friendly names invading the event. The big-box stores Walmart and Target, relic retailers with aspirations in the ad business, are making their way to the NewFronts (April 29 through May 3 in New York City). These commerce giants are stepping into the competitive world of internet advertising and media, looking to succeed as ad platforms where many upstarts have failed. Machinima and Makers, for instance, once the new faces of online video—managing networks of web celebrities and original programming—were bought by Warner Bros. and Walt Disney Co., respectively, and withered (AT&T shut down Machinima after buying Time Warner, and Disney downsized Makers.) The addition of Walmart and Target is a sign the NewFronts are evolving beyond content into a showcase for commerce, too: The event is moving away from traditional ad deals, where presenters lock in brands for long-term commitments that last the year, and is becoming a jumping-off point for building relationships with advertisers that could go deeper than 30-second commercials and banner ads. “There are so many changes going on in the landscape, everybody is playing in everybody else’s space,” says Scott Donaton, global chief creative and... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-04-27 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 28/10/2011 - 08:40 Kobo will move into publishing, its c.e.o. has announced, with plans to offer complete publishing services directly authors, Canadian CBC News reports. C.e.o. Michael Serbinis told the network that Kobo will roll out its... Continue reading at The Bookseller
[ The Bookseller | 2011-10-28 00:00:00 UTC ]
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Written By: Philip Stone and Charlotte Williams Publication Date: Fri, 28/10/2011 - 09:00 The Booksellers Association has said retailers must respect publishers' embargoed release dates, after it emerged pre-embargo sales of Martina Cole's The Faithless (Headline) cost her the number one spot... Continue reading at The Bookseller
[ The Bookseller | 2011-10-28 00:00:00 UTC ]
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Going from paper to electronic catalogues has become one of the biggest upheavals in the way independent bookstores buy, on a par with cutbacks in field sales reps. I dont think our choice is between paper and electronic catalogues, says Carole Horne, general manager of Harvard Book Store in... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-10-28 00:00:00 UTC ]
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This week alone, Ziff Davis Enterprise announced it will replace its three remaining print magazines with digital editions in 2012 and Hanley Wood president and CEO Frank Anton indicated that more magazine closures are likely in his organization, yet a new study from Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-28 00:00:00 UTC ]
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After a mainly flat first half for ad pages in 2011, big publishers are seeing ad page numbers fall in the third quarter. According to data from MagazineRadar, Meredith Corp.s magazine portfolio saw the biggest fall out of the big consumer publishers, down 11 percent in Q3. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-27 00:00:00 UTC ]
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Ziff Davis Enterprise has launched a new strategy called OmniDigital that will take the company all-digital with emphasis in four keys areas--traditional websites, mobile websites, tablets and digital editions. The company will convert its remaining three magazines--Baseline, CIO Insight and... Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-26 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 26/10/2011 - 15:07 Social networking site Anobii has signed retail partnerships with 10 UK publishing companies, including the UK's four biggest publishers, meaning the site will sell their ebooks from the end of October. Penguin, Random... Continue reading at The Bookseller
[ The Bookseller | 2011-10-26 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Tue, 25/10/2011 - 09:00 The co-owner of the Big Green Bookshop has launched his own publishing company and is set to release his first book with author Greg Stekelman. Simon Key, co-owner of the independent bookshop based in Wood Green, London, has... Continue reading at The Bookseller
[ The Bookseller | 2011-10-25 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Fri, 21/10/2011 - 08:20 Penguin is promising a "whole year of celebration" for Sue Townsend next year to mark the 30th anniversary of the publication of her most famous creation's diary. read more Continue reading at The Bookseller
[ The Bookseller | 2011-10-21 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Fri, 21/10/2011 - 11:35 Vampirates author and long-time children's book publicist Justin Somper has set up Author Profile, a training company aimed at helping authors navigate the media and social networking. Writers including Damian Kelleher,... Continue reading at The Bookseller
[ The Bookseller | 2011-10-21 00:00:00 UTC ]
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In his closing remarks, Frankfurt Book Fair director Juergen Boos said that 2011 was a strong year for startups at the fair. Among those startups, perhaps none had a better reception than Small Demons, in Los Angeles. We couldnt have asked for a better first Frankfurt Book Fair, Small Demons... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-10-21 00:00:00 UTC ]
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In the digital sector, some publishers are still waiting for online advertising to become as profitable as its print counterpart once was. Many complain digital ad offerings are not comparable to the quality in print; others say the infrequency and size of advertising units may be causing the... Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-20 00:00:00 UTC ]
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Simon & Schuster, Random House and the Hachette Book Group said they would allow authors to access book sales data online, a service Amazon began providing last year. Continue reading at The New York Times
[ The New York Times | 2011-10-20 00:00:00 UTC ]
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Written By: Tom Holman Publication Date: Mon, 17/10/2011 - 08:30 More than half of people working in the industry think sales of ebooks will overtake those of their printed counterparts by the end of this decade. read more Continue reading at The Bookseller
[ The Bookseller | 2011-10-17 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 12/10/2011 - 13:30 Authonomy, HarperCollins' writing community for unpublished authors, is launching a new imprint with plans to publish 12 titles per year as digital editions. The imprint will be headed by Scott Pack, who runs Authonomy and is... Continue reading at The Bookseller
[ The Bookseller | 2011-10-12 00:00:00 UTC ]
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Specialist magazine publisher Future is launching a new monthly print and digital magazine, N-Photo, next month. Continue reading at Media Week
[ Media Week | 2011-10-12 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Tue, 11/10/2011 - 15:33 Publishers must take ownership of selling books or face quickly becoming irrelevant, former Borders UK chief Philip Downer told delegates at Tools of Change Frankfurt today (11th October). Downer said he was concerned that... Continue reading at The Bookseller
[ The Bookseller | 2011-10-11 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Mon, 10/10/2011 - 14:49 European publishers are becoming less resistant to the "digitisation tsunami" as local distribution networks are built and publishers await the arrival of global players such as Amazon, Apple and Google in their territories. ... Continue reading at The Bookseller
[ The Bookseller | 2011-10-10 00:00:00 UTC ]
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Last year at the Frankfurt Book Fair everyone was talking about digital rights. Same as the year before. With the ebook market exploding in the U.S., the fair is devoting more and more space to topics ranging from metadata to transmedia. But with the European market lagging two to three years... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-10-07 00:00:00 UTC ]
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Written By: Paul Rigg Publication Date: Fri, 07/10/2011 - 15:10 The Spanish book trade is preparing for unexpectedly fast growth in digital sales, Liber, the international book fair for the Spanish speaking world has been told. Iría Álvarez, trade manager at Santillana, one of Spains largest... Continue reading at The Bookseller
[ The Bookseller | 2011-10-07 00:00:00 UTC ]
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