When third-party cookies vanish, publishers will need to find alternatives for a host of functions, including user profiling and audience analytics. The post Beyond ad targeting, the demise of the third-party cookie will hit key digital media functions appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2020-01-29 05:01:53 UTC ]
The fast-growing media platform claims its mission is to foster community spirit – which it mainly does. But can it control the spread of misinformation?Introducing its financial results earlier this month for the fourth quarter of 2021, the community-based social networking platform Nextdoor... Continue reading at The Guardian
[ The Guardian | 2022-03-20 09:00:52 UTC ]
More news stories like this
As the only Black director on her team, an employee at a large digital media company quit after the support and resources she needed to succeed went to her white colleagues instead. The post ‘They excluded me’: Confessions of a Black director at a digital media company who felt ‘invisible’... Continue reading at Digiday
[ Digiday | 2022-02-22 05:01:00 UTC ]
More news stories like this
This year, a 30-second spot in the Big Game will run advertisers about $6.5 million. Here's what that can buy instead in digital media. The post What a $6.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-02-11 05:01:00 UTC ]
More news stories like this
Fast-growing digital media company Sinuate Media is pivoting its business model with pre-packaged marketing platforms to help small companies compete with bigger fish. Sinuate CEO and founder Leah Messina told Business First that the knowledge needed to use digital marketing tools has increased... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2022-01-27 23:14:12 UTC ]
More news stories like this
The first audio award in the Independent Publishers Awards program in the UK is backed by digital media distributor Zebralution. The post Germany’s Zebralution Backs a New IPG Audio Award in the UK appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-01-25 14:16:22 UTC ]
More news stories like this
Private equity-funded Recurrent Ventures now has 20 digital media brands under its purview — and is on the hunt for more acquisitions. But is its approach to injecting new life into these titles sustainable? The post Recurrent Ventures – the next big private equity-fueled media conglomerate?... Continue reading at Digiday
[ Digiday | 2022-01-18 05:01:00 UTC ]
More news stories like this
Media.Monks has completed its first merger deal of the year with 4 Mile Analytics as it expands its data and digital media capabilities. The merger will see the Californian-based data consultancy join the holding company S4 Capital's fold to bring in its analytics capabilities--as well as data... Continue reading at AdWeek
[ AdWeek | 2022-01-12 10:53:08 UTC ]
More news stories like this
The Athletic, which quickly came to prominence for publishing exclusive reporting and high-quality sports journalism, is getting a new owner. As first reported by The Information, The New York Times has agreed to buy the subscription-based digital media company for $550 million. The deal is... Continue reading at Engadget
[ Engadget | 2022-01-06 17:05:15 UTC ]
More news stories like this
Digital media companies Vox Media and Group Nine Media are planning a merger, people familiar with the matter tell Adweek. The combined company would instantly become one of the largest digital media publishers in the U.S., helping it compete more effectively against the scale of social... Continue reading at AdWeek
[ AdWeek | 2021-12-13 22:11:18 UTC ]
More news stories like this
What happened to the digital media outfit with the green dress? To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2021-12-10 16:36:06 UTC ]
More news stories like this
Criteo announced plans to buy IPONWEB, a deal that could prove critical to its intended pivot from ad retargeting to retail media. The post Why Criteo is purchasing the best-kept secret in digital media for $380 million appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-12-10 10:02:00 UTC ]
More news stories like this
The 2021 Digiday Technology Awards recognize the companies advancing the digital media industry by fostering tech-focused innovation over the past year, powering relevant and personalized advertising. The post LivePerson, Drift and Hootsuite are Digiday Technology Award winners for 2021... Continue reading at Digiday
[ Digiday | 2021-11-18 19:45:00 UTC ]
More news stories like this
"Did you hear that? It’s probably nothing; I’ll go check." According to leading expert Chucky, this is a mistake too many people make. The best thing to do during this next week is to stay relatively safe in your home and tune into various modern-day sources to get your entertainment. It’s a... Continue reading at Betanews
[ Betanews | 2021-10-25 10:20:32 UTC ]
More news stories like this
A high-flying German media giant is ahead on digital media but seems stuck in the past when it comes to the workplace and deal-making. Continue reading at The New York Times
[ The New York Times | 2021-10-18 18:15:07 UTC ]
More news stories like this
Essence, GroupM's digital media agency, has expanded its presence into France with a Paris office that will be overseen by Guillaume de La Fl?ch?re, chief executive of digital transformation agency Neo MediaWorld, to support emerging local client programmatic needs. La Fl?ch?re will continue in... Continue reading at AdWeek
[ AdWeek | 2021-10-18 11:36:54 UTC ]
More news stories like this
The 2021 Digiday Technology Awards are recognizing the tech companies driving the digital media industry forward. See this year's nominees. The post Yieldmo, Quotient and InMobi join this year’s Digiday Technology Awards nominees appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-10-05 18:30:00 UTC ]
More news stories like this
Defector, The Daily Memphian, The Dispatch and other outlets of recent vintage are driving a shift in the digital media business. Continue reading at The New York Times
[ The New York Times | 2021-10-04 19:32:10 UTC ]
More news stories like this
Revelations about exaggerated audience sizes helped sink the star-studded digital news outletAll the right boxes looked to have been ticked when digital media company Ozy began. Launched in 2013 with the intention of shaking up both online and broadcast journalism, the American startup quickly... Continue reading at The Guardian
[ The Guardian | 2021-10-03 07:00:21 UTC ]
More news stories like this
The digital media start-up had come under scrutiny for its business practices after articles in The Times. Continue reading at The New York Times
[ The New York Times | 2021-10-02 01:54:04 UTC ]
More news stories like this
Ozy faced questions about its viewership figures and claims that its co-founder impersonated a YouTube executive on a call with Goldman SachsOzy, a digital media startup, is shutting down less than a week after a New York Times column raised questions about the organization’s claims of millions... Continue reading at The Guardian
[ The Guardian | 2021-10-01 23:52:05 UTC ]
More news stories like this